Influencer Marketing. How can you get started using this modern method for marketing your business? Jason and Mark are joined by Michelle Mekky from Mekky Media to talk through influencer relations and how specific brands are using this form of marketing to grow better. Learn practical advice for how you can leverage influencers as part of your marketing strategy.

Show Links:
Michelle Mekky LinkedIn - https://www.linkedin.com/in/michellemekky/
Mekky Media Relations - http://www.mekkymedia.com/
Mekky Facebook - https://www.facebook.com/mekkymedia
ONEFIRE - https://onefire.com 

What is the purpose of your website blog? Are you blogging to try and build an audience? Improve SEO? Educate potential customers? Jason and Mark break down the reasons most companies share content on the web and the strategies behind doing it successfully.

What happens when technology starts helping you too much. What's left after Artifical Intelligence (A.I.) and automation cover all of the hard skills your company needs to deliver its products & services? Jason and Mark discuss the key soft skills that you and your employees will need to succeed in the future.

Graduate Assistant Megan Funke joins Jason & Mark to talk about her perspective on interacting with post-millennial college students every day. We'll discuss how to reach them, the platforms they're on and the details surrounding interacting with this young audience.

Augmented Reality, Conversational Marketing, Cloud Computing and more. What do Jason & Mark think the future holds for digital marketing, technology and business as we launch into 2019? Listen to find out.

Your marketing actions need to match your primary goal. If that goal is lead capture, consider if you have the digital marketing foundation in place to execute on that goal effectively. Join Jason & Mark as they discuss ways to set your goals and align your marketing actions to achieve them.

Businesses shouldn't be afraid to host or participate in live events as a marketing action. Jason and Mark about how you can use technology at a live event to build goodwill, boost branding and capture leads in a more natural way.

Jason and Mark talk about the concept of providing an experience versus marketing AT somebody. While the end result should be the same, the experiential marketing sets a completely different tone that will help your company grow better.  We'll discuss AR, VR, Virtual Tours and more during today's episode.

Running contests for your business is an easy way to capture leads, drive engagement and get people talking. So why aren't more companies doing it? Join Jason & Mark as they dive into potential roadblocks with running contests and some real-world information on how you can start using this technique in your own business marketing.

Generation Z is made up of over 65 million people in the United States and by 2020, they will account for 40% of all U.S. consumers.  This is a cohort of young people that can't be ignored by your business. With the media's focus on Millennials over the past 10 years, many businesses are still largely talking about that group and not thinking about the next group that's coming through High School and College right now.

Join Jason & Mark as they do a deep dive into a cohort with over $44 billion in spending power.

Show Links:

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