Grow Up

Join Jason Parkinson and Mark Hemmer as they talk about some of the barriers that exist inside companies when it comes to adopting digital solutions. Employees can be met with resistance from the "Old Guard" when presenting ideas that may sound too tech-forward. Jason & Mark show you how to break down the barriers and and make sure your message is heard and considered in your company.

While Millennials have gotten most of the attention over the last 10 years, they are now in the workforce and becoming productive members of society. The next cohort of young people (ages 16 - 23)  is referred to as "Generation Z" and reaching them with your message is harder than ever.  Jason & Mark talk about ways your brand can find success connecting with this young audience.

Businesses of all sizes run into challenges that get in the way of a great digital marketing strategy. In a world where the flywheel needs to be spinning without friction in your organization, it's important to step back and look at what may be slowing you down. Jason & Mark discuss common challenges that prohibit a business from succeeding with their marketing.

Games that are played on a mobile phone now account for 51% of the overall revenue in the gaming industry. With so many consumers playing games on the devices in their pockets, your business can capture the attention of this coveted Gen Z audience and market your products and services.  Jason & Mark talk about separating your business from the pack to keep your customers and prospects engaged.

Show Links:
ONEFIRE Mobile Game Development
Wire Wizard Game - iOS & Android

Pro Wrestler Sensei Bock joins Jason & Mark in the Grow Up studio for a Facebook Live episode to talk about building his business and fanbase through social media. See how small businesses can learn from the entertainment industry when it comes to adding followers and customers from social media.

Show Links:
Sensei Bock Facebook Page
Sensei Bock Instagram

The sales funnel is quickly becoming an outdated way to view your internal customer acquisition process. Jason & Mark talk about this new idea of a flywheel process and how transitioning away from the traditional sales funnel can remove customer friction and help your business grow.

Show Links:
How The Flywheel Killed HubSpot's Funnel
ONEFIRE Sales Enablement Services

Kara Kamienski from Kara Kamienski Photography joins Jason Parkinson to talk about how she grew her business from a few small family photo sessions into an international wedding photography business in just a few short years just by using social media.

Business owner Travis Platt from Platt's Printing joins Jason & Mark to share the story of how his business was attacked on Facebook. Learn best practices for handling this situation for your company and information on what you should include in a documented plan.

The word 'consultant" sometimes has a negative feeling associated with it. However, as a leader in your company, an outsider can provide a valuable perspective into what's working well and what may need some help. On-site consultants that are embedded into your existing team can work to increase productivity and strategically help your company grow better.