Growth driven advertising is a phrase we often hear but what exactly is it? How can it help your business? And more importantly, how do you get started? Ryan Flannagan joins Matt in this episode to show us how to use growth driven advertising on Amazon to grow our businesses.

ABOUT RYAN

Ryan Flannagan is the CEO at Nuanced Media. He has spent more than 15 years in eCommerce, multichannel digital marketing, and third party marketing places. He's worked with hundreds of companies to establish best practices, focusing on the 20% that produces 80% of the revenue, the Pareto principle.

Ryan is a passionate thought leader in the eCommerce industry. He has been interviewed and quoted by Buzz Feed, Modern Retail as well as many other news outlets. He is a professional speaker, blogger and has contributed articles to 20+ 3rd party publications.

Here’s a summary of the great stuff that we cover in this show:

• Selling your product on Amazon is not what it used to be five years ago. It’s getting more and more competitive on a weekly basis. We're seeing more aggressive ad spend and a maturation of the market. Essentially the old method of just managing pay per click and not looking at data or segments etc. is just not enough anymore.
• The Pareto principle applies to Amazon as well. And sometimes it could be like 2% of your catalog is making 98% of your revenue. Therefore, it becomes essential to focus your efforts on those revenue making SKUs or ASINs so as not to lose the competitive advantage. If you have a product that's doing over $10,000 to $20,000 of sales for your website, it's probably time to really start looking at it.
• Nuanced Media is a boutique agency that won't work with you unless they can win for you. They are about more value driven based and helping people be successful on the Amazon platform. Ryan and his team use several different software suites to test, review, launch, build out, including keyword tracking and a variety of things to help you achieve growth driven advertising on Amazon.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.