Credit unions talk about being community-focused. But what if real connection meant showing up in the moments that matter, like when someone’s buying groceries?

In this episode of Grow Your Credit Union, host Joshua Barclay is joined by co-host Becky Reed and guest Jennifer Borowy, President and CEO of Michigan First Credit Union to talk about how mentorship can accelerate leadership, what lessons credit unions can borrow from banks, and whether in-store branches really drive growth.

Also, we talked with Bradley Hickey, Manager of Application Development at American Airlines Federal Credit Union, to hear why CU Build is a must-attend for any credit union team looking to innovate from within. Register here: https://www.cubuild.org/register-now

Follow us on LinkedIn: https://www.linkedin.com/company/growyourcreditunion/

Too often, payday lenders are easier to find than a credit union. What if we flipped that script and brought financial services straight to the communities being exploited?

In this episode of Grow Your Credit Union, host Joshua Barclay is joined by co-host Becky Reed and guest Michael Crowl, President and CEO of University Federal Credit Union to talk about:

• How UFCU is beating industry trends with explosive membership growth.
• How mobile branches are combatting predatory lenders.
• What new legislation could mean for small business lending.

Listen now to stay ahead of what's shaping the credit union movement. 

Live from NACUSO Reimagine in Las Vegas, this episode tackles one of the most disruptive weeks in credit union oversight, offering a real-time gut check on leadership, advocacy, and opportunity in a time of uncertainty.

In this episode of Grow Your Credit Union, host Joshua Barclay is joined by co-host Becky Reed and guest Dan Daggett, Chief Strategy Officer at Credit Unions First, to talk about the unexpected NCUA terminations, what deregulation could unlock, and how to make smarter tech investments through CUSO collaboration.

Listen now to stay ahead of what’s shaping the movement.

In a time when speed matters and trust is everything, the right partnership can be the difference between steady growth and a breakout year.

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed and guest Mike Valentine, President and CEO of Baxter Credit Union, to talk about the power of partnerships, why branch expansion still matters, and how vendors can break through the noise to connect with credit union leaders. 

Listen now to stay ahead of what’s shaping the movement.

Credit unions have long been risk-averse by design, but today’s environment is pushing the industry to think less about what’s safe and more about what’s best for the member. That shift, from compliance-first to consumer-centric, is reshaping everything from governance to payments to technology strategy.

In this episode of Grow Your Credit Union, host Joshua Barclay is joined by guest co-host Stacy Armijo, Chief Experience Officer at Amplify Credit Union, and returning guest James McBride, CEO of Connects Federal Credit Union, as they talk about:

• Board engagement and what strong governance really looks like
• Real-time payments and the risk of falling behind
• Open banking as a competitive mandate, not just a regulatory issue

Listen now and stay ahead of what’s shaping the movement.

A huge thanks to our sponsor for this episode, InvestiFi

InvestiFi delivers an integrated digital investing solution built to enable investing directly from checking accounts, helping Credit Unions to retain more deposits and attract new members. Give your members a new tool to navigate the complexities of financial markets with ease from within their current online banking experience through InvestiFi.

With policymakers revisiting the debate over credit unions’ tax exemption, what’s at stake for the industry? And if the exemption were to disappear, would it really be as damaging as some fear?

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Michael Goad, President and CEO of Dow Credit Union, to discuss why credit unions are buying banks, the impacts of credit unions losing their nonprofit status, and whether or not we should be optimistic for the rest of 2025.

Revenue isn’t the goal. It’s the proof that a credit union is delivering real value to its members. But in a rapidly changing landscape, how do credit unions continue to raise the bar on member experience while staying true to their mission?

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Stacy Armijo, Chief Experience Officer at Amplify Credit Union, to discuss how credit unions can keep raising the bar on member experience, whether AI is distracting from their biggest advantage, and why some companies are pulling back on DEI, while credit unions may need to double down.

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Jim Ahrens, Chief Value Officer at PFP Services, to dive deeper into the challenges and strategies behind effective outbound marketing. Picking up from Episode 27, we talk about where outreach efforts still fall short, how credit unions can shift toward a true service-driven culture, and which metrics actually measure outbound success.

A huge thanks to our sponsor for this episode, PFP Services. 

Credit Unions know that engagement is key to success. PFP Services brings expertise, resources, and passion to help you build strong connections with your members. Our goal is to grow your credit union together, forming lasting bonds every step of the way. Partnering with us means a mutually beneficial relationship with absolutely no cost! Visit familysecurityplan.com/credit-unions/ to learn more.

What happens when you mix tech innovation, multigenerational teams, and key performance metrics? You get a conversation credit union leaders can’t afford to miss.

Recorded Live at the FUEL Future Summit 2025 in Detroit, Michigan, host Joshua Barclay and guest co-host Elizabeth Osborne, COO, Great Lakes Credit Union welcome special guest Shawn Premer, Chief Human Resources Officer at Consumers Credit Union to break down what it really takes to drive change, lead diverse teams, and make sense of all those KPIs. 

Whether you're trying to sell big ideas, manage workplace dynamics, or just sound smarter in strategy meetings, this episode has you covered.

A big thanks to Credit Unions First for sponsoring this episode! They help credit unions maximize insurance profitability with smart, proactive solutions. Learn more at www.creditunionsfirst.org.

Listen now and visit GrowYourCreditUnion.com to see more.   

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Bill Snider, Chief Strategy & Innovation Officer at Clearview Federal Credit Union, to discuss three timely topics shaping the future of credit unions.

The Struggles of Digital Literacy Are tech-savvy team members getting harder to find? Despite living in a high-tech era, Bill believes digital literacy remains an essential focus when hiring and upskilling. As Becky points out, even younger employees accustomed to mobile apps can lack basic PC skills, forcing credit unions to strike a balance between training, buy vs. build software decisions, and proactively developing the tech talent they already have.

When the Well Runs Low With liquidity near historic lows, credit unions are taking a closer look at deposits, asset duration, and emerging technologies. Bill explains how Clearview created a dedicated deposits team and revisited its investment mix to maintain financial stability. While Becky reminds us there’s “nothing new under the sun,” she highlights how innovations like tokenization and AI-driven analytics could help credit unions prepare for the next big shift.

Are We Always Better Together? Forty-six mergers occurred in Q2, with most citing expanded services as the reason. Bill shares lessons from Clearview’s own merger experiences, warning leaders not to end up like the last scene of The Graduate—unsure of what’s next. From culture clashes to duplicate systems, he and Becky agree that bigger isn’t always better. Proper planning, cost-benefit analysis, and a clear post-merger roadmap are vital to success.

Visit growyourcreditunion.com to learn more!