What practice owners can do when facing declining reimbursements and increasing costs.

You don't have to increase your patient volume to make up for low reimbursements. Here's what you should do instead to help get paid for the work you are already doing.

"Is it possible to grow after losing physician referrals?"

The Journal of General Internal Medicine reported a 54.5% decrease in physician referrals to PT from 2003 to 2014.

Here's what private practice owners can do to diversify and take control of their new patient flow.

When we seek mentorship from people we perceive as more successful, it's easy to fall into the trap of just wanting someone to tell us what to do.

This is understandable...but ultimately a mistake. Here's how to overcome this mindset so that you can grow and create a bigger impact.

Are you afraid of being too salesy?

For many PTs, “selling” is a bad word. It implies that you are putting pressure on someone else to do something that’s not in their best interest.

But is that what’s actually happening when you talk to potential patients and offer them a POC? I doubt it.

In fact, if you do your homework in the way I outline in this video, you’ll see how to make sales one of the easiest parts of the process.

It all comes down to focusing on the patient and what they need.

Here's a step by step exercise that advance owners use when they're thinking about adding a new member to their team or expanding into a new space.

These are decisions that you shouldn't make lightly, but it's also important to make sure you avoid the mistake of taking something that is an investment in your practice but looking at it like an expense.

This is a key shift in thinking that is vital if you want to grow.

View the video at: https://youtu.be/mgkuqBf_THM

As private practice PTs, we have the opportunity to go straight to the consumer...now what? In this video I break down what Direct Access Marketing is and how you can take advantage of it to help more people in pain get back to normal naturally.

Doing Direct Access the right way lets you create a mechanism in place to target the people who need you the most and convert them to a POC. This information is for any owner or PT who wants to build authority, celebrity, and expertise in their community.

At Breakthrough, we’ve surveyed hundreds of private practice owners to find out what mistakes they made in their marketing.

And there were a few mistakes that kept coming up again and again (and again):

Newsletters don’t work…

Radio doesn’t work…

Facebook doesn’t work…

Print ads don’t work…

Etc.

On the surface, these all may look like different issues.

But really, all these owners are making ONE big mistake. Here’s what it is and how you can make sure you avoid it in your marketing.

Being a good physical therapist and being a good marketer are two very different skills.

Yes, you can be both. But being one does not make you the other. And like with any skill, if you want to improve you need to find the right mentor to learn from. Here’s a process for making better decisions that I learned from Ray Dalio’s book, Principles. Not only will you learn the process, I’ll also show you how you can apply it to improving your marketing.

A competing PT practice just moved in down the street from Madden PT.

There was a point in time where this would bother me tremendously.

But surprisingly, I’m not worried about the competition.

This podcast will explain how I reached this point in my practice, and how you can, too.

Lately I’ve been working on training for owners who want to “exit with equity” i.e. those who increase the value of their practice so that they can earn more when they sell.

Now, if selling/retiring is a bit far off for you, you might be thinking that this type of training doesn’t apply to you right now.

But it does.

I sum up my thoughts in the video below, but this is for you if you’re an owner who wants to maximize the value of their practice NOW regardless of when (or if) you plan to sell.