Selecting A Market - How To Influence Your Payer Mix by Chad Madden, Co-Founder of Breakthrough

Selecting A Market - Geography by Chad Madden, Co-Founder of Breakthrough

The right target market specific to your private practice. Not just anyone or everyone! Figure out how to avoid basic barriers in selecting the accurate audience.

Want to learn how to control your new patient flow? Become the PT expert in your area?

Key takeaways:

High quality of care doesn't equal private practice success.

Do you resent the university or school you went to? Resent yourself? Resent the marketing of your practice itself?

We as PT's need to be more aware of how we are treating our marketing.

Listen in for the next series on scientific marketing for your practice.

Selling your practice is the dream for many owners...

As of September of this year, Cathy & Joe Scarpitto were finally able to realize this dream...

Key Takeaways:

They went from 300 patients/week to seeing 475 patient visits/week in less than one year.

They dropped their workload from 70 hours/week to 40 hours/week.

Better yet, they're in the process of building their dream vacation home.

Now their quality of life is better, they're not wearing all the hats in their practice and they have the peace of mind knowing that they can put their kids through college.

Want to know how Cathy & Joe did this through my Killer Marketing training?

http://breakthroughptmarketing.com/cathy-joe-grew-practice-50-one-year-happened-next-will-shock/

At the last boot camp in San Diego, there was a young man, a private practice owner from the Greater Chicago area, his name is Samir. He pulled me aside and told me a really good story. He said, “You know, you are not really reaching out (meaning me) to the new grad, people that are coming out of school with their DPT. They want to own their own practice. They want to pay off their student debts. They want to have some time and financial freedom but they don’t know how to do it.” So Samir started learning from me when he was a DPT student and he had a dream of owning his own practice. He said, “If it wouldn’t be for your program, Killer Marketing, I wouldn’t be where I'm at today. When I started with you, I was living with my Mom. Now I have a growing staff.” I believe he is opening another location. Things are going great. He is doing will. He said, “I didn’t know what I didn’t know at the time. But now my Mom actually works for me. I was able to move out. I'm paying off my student loans, my business loans and everything else. I'm in much better financial shape than if I wouldn’t have had your program.”

For more visit: http://breakthroughptmarketing.com/

What would you do...?

In 2010, Arlan suffered a terrible tragedy (one that I would never hope to happen to any owner)

His practice burned to the ground...

His years of effort were destroyed and turned into ashes…

He was distraught and on the brink of giving up and closing it all down.

I know most of you have high aspirations and lofty goals that you want to achieve in private practice.

And most of those goals are easily achievable with the right strategy in place.

But for just one second, imagine what you would do in Arlan’s situation….

Would you just give up and throw in the towel?

Or would you persevere through it all?

Luckily, Arlan chose the latter.

For more visit: http://breakthroughptmarketing.com/

Have you tried everything you can think of to get more Direct Access patients? Not sure where to go next?

Have you turned to stalking BPTM like our friend John once did?

In this video, John tells us about:

The changes private practice physical therapy has seen over the last 17 years

How implementing workshops has completely changed the game for his practice

How HOPTS and POPTS are becoming less and less of a threat with his consistently increasing stream of Direct Access patients

Each week, Breakthrough PT Marketing Podcast with Chad Madden brings you no-nonsense marketing strategies that deliver you patients and profits.

Author of "Killer Marketing Secrets for Private Practice PTs" and Owner of Madden Physical Therapy, Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 400 Practice Owners to do the same.

Each week, Breakthrough PT Marketing Podcast with Chad Madden brings you no-nonsense marketing strategies that deliver you patients and profits.

Author of "Killer Marketing Secrets for Private Practice PTs" and Owner of Madden Physical Therapy, Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 400 Practice Owners to do the same.