Grow Your Practice Podcast

Interview with Mike Lewis re: How to Handle Covid-19 at Ground Zero.

Get more interviews, videos, and resources here: www.CovidPTGroup.com

(Mike's clinic is 3.5 miles from the Seattle nursing home where the first US cases of Covid-19 popped up).

Mike is a Practice Owner and is currently earning his PhD in Healthcare Leadership.

He is a husband and father as well (and touches on this).

Some of what Mike covers:

- How WAPT Rehab is handling workshops.

- Control the Controllable.

- What your team needs from you the most right now. And what to do if you can't deliver.

- Why he did not send out an email (as of yet) on the virus - but what he did do on his website with Neil.

- What his team is doing right now with the patients who do drop off.

Q&A session covering the following questions:

Aside from physicians, what are the best referral sources for physical therapists?

Are there direct marketing tactics to improve word of mouth marketing?

What's the best marketing channel or strategy if you have a limited budget?

How much should a healthy practice be growing year-over-year?

How do you juggle being a dad and a business owner?

Some wisdom from Chris Reading, CEO of USPh Inc. on how to position your clinic above the competition. Your instinct may be to play it safe when times are tight and the economy is bad, but here's a different perspective on why this is a good opportunity to lean forward.

About Breakthrough:

Breakthrough is the leader in business growth for Physical Therapy private practices. Our clients have an average annual practice growth rate of 33%. Every month, our system drives over 10,000 direct access patients into our member practices.

Is it Better to Focus on Brand New Patients or On Increasing Revenue from Current Patients?

Before making an effort on attracting new patients, make sure you fix any "leaks" in your current funnel. Here's an action plan for figuring out exactly what area you need to focus on.

More direct access marketing training: http://learnwithbreakthrough.com

Underutilization of Direct Access is a problem for PT. This video looks at the gap we're facing as an industry when it comes to marketing direct to the consumer, and how to overcome it. Increased competition from HOPTs and POPTs is a problem for private practice, but it also presents an opportunity for forward-thinking owners who are willing to adopt an direct-to-consumer strategy.

About Breakthrough:

Breakthrough is the leader in business growth for Physical Therapy private practices. Our clients have an average annual practice growth rate of 33%. Every month, our system drives over 10,000 direct access patients into our member practices.

LearnWithBreakthrough.com

Here are seven ways I've learned about and improved the marketing in my practice. While these are methods I recommend, it is important to note that learning about marketing (and most subjects) is an ongoing process.

More direct access marketing training: http://learnwithbreakthrough.com

Example of a pro forma for PT: https://breakthroughptmarketing.com/investments-vs-expenses-pt-practice/

If you're an owner who's looking to open up a new location within the next year, here's a look at the process we've implemented at Madden PT. This helped us open up our third clinic about a year ago and get it to full capacity in that time.

This is night and day compared to the last time we did this and this video walks through the lessons I learned that have helped tremendously in making this process easier.

3 Key Things to Think About:

Location, location, location - cliche but important

Pro Forma - making sure the numbers make sense

How to hit the ground running when your new clinic opens

Check out more articles on the Breakthrough Blog: https://breakthroughptmarketing.com/blog

By now you've heard about the upcoming 8% cut in Medicare reimbursements to physical therapy. Now is the time to start planning about what you can do to keep your practice profitable without having to do more work and see more patients for less money.

Watch this video for more info on what you can do to be proactive in your efforts.

What practice owners can do when facing declining reimbursements and increasing costs.

You don't have to increase your patient volume to make up for low reimbursements. Here's what you should do instead to help get paid for the work you are already doing.

"Is it possible to grow after losing physician referrals?"

The Journal of General Internal Medicine reported a 54.5% decrease in physician referrals to PT from 2003 to 2014.

Here's what private practice owners can do to diversify and take control of their new patient flow.