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In this episode of Grow Your Wellth, I sit down with Zulema Ghohestani, certified parenting consultant at Holistic Therapy and Healing in Cincinnati, for a warm and honest conversation about raising emotionally healthy children while running a business and a household. Zulema makes the case for parenting from your values rather than chasing the latest labeled style, for being an “emotional scientist” rather than an emotional judge, and for holding boundaries now with the long game in mind. She also doesn’t let us off the hook: our children are mirrors, reflecting back the kindness, the regulation, and yes, the scrolling they see in us.
We get into the family meeting she runs every Sunday (structured like a business meeting, agenda and timekeeper included), why devices have quietly replaced the hard work of learning to self-regulate, and how co-regulation means the energy we bring into a room shapes everyone in it.
Whether you’re deep in the little-kid years, parenting teens, or simply want to show up with more presence in every relationship while still running a business, this episode is full of practical tools and heart. Because so much of great parenting turns out to be a great human connection.
Learn more about Zulema and her workshops at Holistic Therapy and Healing in Cincinnati, and follow her on Instagram @zulema.ef.consulting
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Saying yes to a media interview can be one of the most valuable things you do for your brand, but only if you show up prepared. Too many great opportunities get wasted on answers that come back thin, vague, or clearly not written by the person whose name is on them.
In this solo episode of Grow Your Wellth, I walk you through the exact media training process we use with clients at FACTEUR PR, built around three phases: prep, practice, and analysis. Most of the real work lives in the prep, from researching the reporter and story angle to building a message with structure, support, and style. Along the way, I share six tips that make your answers quote-ready, including why you should never copy and paste from a press release or AI, which journalists are increasingly savvy at sniffing out.
From there, I get into why mock interviews and recording yourself are game changers, how to handle the nonverbal side of things like gestures, pauses, eye contact, and what to wear, and why the post-interview debrief is where “I should have” becomes “I will next time.” Because confidence doesn’t come from preparation alone, it comes from doing the reps.
Whether you’ve got a big interview on the calendar or you’re just starting to say yes to media, this episode will help you show up as the expert the journalist is hoping for, and the one I know you already are.
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What if the choices you make in your 30s and 40s are quietly writing the story of whether you’ll still be climbing stairs with ease in your 70s and 80s?
In this episode of Grow Your Wellth, I sit down with Dr. Natasha Trentacosta, board-certified orthopedic surgeon and director of the Women’s Sports Health and Movement Center at Cedars-Sinai. Dr. Trentacosta walks us through the continuum of women’s musculoskeletal health, from why adolescent girls tear their ACLs at far higher rates than boys, to the musculoskeletal syndrome of menopause, when declining estrogen quietly chips away at bones, joints, and muscle.
We also get honest about the things so many women are never told: what a DEXA scan actually measures and why you may not need to wait until 65 to get one, why low back pain has become so universal, and how strength training, sleep, and movement act like a bank account you can build up or draw down. Throughout, Dr. Trentacosta reframes it all around one word that matters more as we age: independence.
Whether you’re raising a young athlete, navigating perimenopause, or simply want to move well for decades to come, this conversation is a powerful, empowering reminder that awareness is power, and that so much of your future health is still within your control.
Learn more about Dr. Trentacosta at trentacostamd.com and follow her on Instagram @natasha.trentacosta.md
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The holiday season may seem distant, but for editors and influencers, it’s top of mind now. If you want your brand featured in gift guides, this is the moment to act. In this episode of Grow Your Wellth, I’m sharing six essentials to help you stand out and secure press during the most competitive, and profitable time of the year.
Whether you sell beauty, wellness, home, lifestyle, or food products, or even services, these six essentials can dramatically increase your chances of being featured in holiday gift guides that drive both visibility and sales.
🎧 Press play and start preparing now—before the holiday lights go up.
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You can be profitable on paper and still broke in the bank, and if that paradox has ever left you staring at your financials wondering where the money actually went, this episode is for you.
In this episode of Grow Your Wellth, I sit down with Emily Bowie, who spent more than 15 years in public accounting before co-founding Thorne Advisors to help business owners find hidden cash and put it to work through smart tax strategy. Emily makes a powerful case that your books shouldn't read like an autopsy of what already happened, but like a proactive plan for what's next, and that getting your personal finances in order is often what unlocks what you're able to build professionally. We talk about why a budget is just a plan for your money, not a punishment, and why awareness beats everything else when it comes to building wealth.
Whether you're a solopreneur still filing a Schedule C or a seasoned founder ready to build real wealth alongside your business, this conversation will leave you with a clearer, more confident relationship with your numbers.
Learn more about Emily and Thorne Advisors at www.thorneadvisors.com, and follow Emily on Instagram at @emilyvbowie.
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In this solo episode of Grow Your Wellth, I walk you through the four models of PR support and how to know which one actually fits where your brand is right now, because the wrong fit doesn't just cost money; it costs momentum and confidence too. I break down all four honestly, trade-offs and all: the freelancer, the in-house hire, the boutique agency, and the big agency, and what each one does best depending on your stage, budget, and how specialized your category is.
I also reset what PR even means today, because it's so much bigger than a press release now. Earned media, social, influencer programs, brand partnerships, events, and awards all work together toward the same goal: getting the right people to discover you, trust you, and choose you. And I close with the honest questions worth journaling on before you hire anyone, from how hands-on you want to be to the one that matters most: are you chasing one-off wins, or building long-term authority in your space?
Whichever model you choose, choose the one that fits where you are today. If you're early, celebrate that, start focused, stack your wins, and build toward what's next.
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You've done the labs, your doctor says everything looks normal, and yet you still don't feel like yourself. What if normal was never the goal?
In this episode of Grow Your Wellth, I sit down with Dr. Liz Dulaney-Cripe, orthopedic surgeon turned founder of Valivera Health, about the practice she built to fill one of the biggest gaps in medicine: the space between chasing symptoms and truly feeling your best. Dr. Liz shares how her own realization that the "magic scalpel" couldn't fix everything led her toward integrative and lifestyle medicine, and why the real power lies in bridging traditional medical expertise with hormones, nutrition, and whole-person care.
We get honest about the everyday habits high performers often neglect, why restorative sleep and protein and a simple ten-minute walk move the needle more than any trendy peptide, and why the labs your annual physical runs often aren't illuminating enough to explain why you feel drained. Dr. Liz also brings a refreshingly grounded take on the noisy world of online HRT and social media health advice, reminding us there's no magic bullet, that off-label doesn't mean reckless, and that the goal is a measured, data-driven plan rather than a million tweaks at once.
Whether you're running on empty or simply suspect you could feel better, this conversation is a powerful reminder that you don't have to feel bad to want to feel better, and that investing in yourself deserves the same intention you give your business.
Learn more about Dr. Liz and Valivera Health at valiverahealth.com.
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In this episode of Grow Your Wellth, I explore the real value of free publicity and why so many brands miss out on its full potential. I’ll walk you through the most common mistakes I see brands make when it comes to leveraging press features—and more importantly, how to fix them.
You’ll learn how to turn media moments into momentum by integrating them across your marketing channels—from your website and social media to email campaigns and ad strategies.
Key takeaways:
● Why press coverage builds trust faster than traditional marketing
● The crucial difference between getting featured and getting found
● Smart ways to weave press into your brand story and customer journey
● How media coverage can improve ad performance and attract new partnerships
If you're sitting on media mentions but aren’t seeing results, this episode is your playbook for turning visibility into credibility—and credibility into sales.
Download my free e-book, From Trust to Transaction, at facteurpr.com/book.
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Everyone's chasing the next viral moment, but the marketing channel that actually converts has been sitting in your customers' inboxes the whole time.
In this episode of Grow Your Wellth, I sit down with email marketing strategist Kieryn Wang, founder of Allmost and The Conversion Club, to make the case for why email remains one of the most powerful tools any business has, no matter your industry. Kieryn breaks down why social and email aren't an either/or but a funnel: social is where people discover you, and email is where you build the trust that turns them into buyers. Unlike social, email gives you real ownership, with no algorithm deciding who sees you and no platform that can take your audience away overnight.
We get into the mindset shift that changes everything: positioning your customer as the hero rather than making it all about you, and why the myths that keep people from ever hitting send are worth letting go.
Whether you're a service provider or a product brand, this conversation will change how you think about your list and remind you that the biggest email marketing mistake is not sending anything at all.
Learn more about Kieryn and the Conversion Club at https://www.itsallmost.com and take her "email marketing dating style" quiz at https://www.itsallmost.com/quiz
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After 18 years in PR, I can usually tell within about five minutes whether a brand is going to knock it out of the park or struggle to land a single placement in the media. It's not a magic gift. It's experience married with an understanding of the pattern, and once you know what it is, you'll start spotting it in your own brand, too.
In this solo episode of Grow Your Wellth, I pull back the curtain on the exact criteria I use at FACTEUR PR before taking on a client, split into two buckets because the game looks different depending on whether you're promoting a person or a product.
Whether you're a provider or a product founder, the throughline is the same: you cannot build authority without credibility underneath it. This episode will help you see exactly where you stand, and what to shore up before you ever send a pitch.
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