Most entrepreneurs feel like they’re running on fumes, not because they’re working too much—but because they’re working in too many directions at once. In this episode, I’ll share the biggest hidden productivity killer in most businesses I work with. You’ll discover the one simple hack to protect your focus so you can get more done in less time while feeling more energized.

Show links:

• Watch the Authority Era Masterclass (free): ⁠⁠www.facteurpr.com/authority⁠⁠

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠

What makes a story unforgettable? And how can storytelling be the single most powerful tool to grow your brand?

In this episode of Grow Your Wellth, journalist and content strategist Alexandra Frost takes us behind the scenes of media and brand storytelling. From writing for The New York Times and Parents to helping brands shape their content strategies, Alex shares what makes a pitch irresistible, how to repurpose content for maximum impact, and why thought leadership is the currency of today’s content landscape.

We also dig into the rise of AI in writing—how it’s helping, how it’s hurting, and why authentic storytelling still wins. Plus, Alex opens up about her own health battle and the lessons she learned about balance, asking for help, and leading with purpose.

If you’ve ever wondered how to stand out in a crowded content world, this conversation will give you the clarity—and confidence—to do just that.

Learn more about Alexandra at www.alexandra-frost.com

Show links:

• Watch the Authority Era Masterclass (free): ⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠

If you’ve been wondering how to age well without guessing your way through supplements and skincare trends, this episode is for you.

In today’s conversation, I’m joined by Body+Beauty Lab’s Krysha Mallari, a board-certified nurse practitioner whose work blends integrative health, aesthetic medicine, and functional longevity. Krysha shares her journey from traditional hospital settings to helping patients not just live longer — but live better.

We explore the real difference between lifespan and health span, why hormone replacement therapy is so misunderstood (especially for women), and how things like testosterone, strength training, sleep, and peptides can play a major role in your energy, metabolism, and mood as you age. 

Krysha also breaks down why beauty and wellness aren’t separate conversations — and how confidence, vitality, and feeling good in your skin are all deeply connected.

Whether you're new to the world of functional medicine or looking to upgrade your wellness routine and ultimately your business with tools that actually work, this episode will inspire you to take charge of your health from the inside out.

Follow Krysha Mallari: @krysha.np

Learn more at: https://bodyandbeautylab.com

Follow @bodyandbeautylab

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠
  

Paid or Organic Media – Which Should You Invest in First?

When you’re building your brand, knowing whether to prioritize paid ads or organic media can feel overwhelming. During this episode of Grow Your Wellth, we’ll break down the pros and cons of each, how they work together, and the smarter order of investment if you want to grow sustainably. You’ll learn how to avoid wasting money on ads too soon, and why organic media builds the authority that makes every future marketing dollar work harder so you – and your budget – won’t burnout!

Scaling Smart: Making Every Ad Dollar Count with Fulya Uygun of Bowery Boost

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠

  
  

  
  

When we think about wellness, we think about the body. We think about mindset. Maybe we even think about money.

But here’s something most of us don’t think about until it’s too late: legal wellness. It’s one of the most powerful forms of self-protection and empowerment, especially for entrepreneurs, creatives, and consumers alike.

In this episode of Grow Your Wellth, attorney and law professor Danny Karon (aka Your Lovable Lawyer) breaks down how to become legally well — and why it matters more than you think. From spotting red flags in contracts to understanding your rights as an employee, client, or business owner, Danny delivers practical advice with clarity and heart.

We also dive into his new book, Your Lovable Lawyer’s Guide to Legal Wellness, and the real-world legal tools you’ll wish you had sooner.

Learn more about Daniel at https://yourlovablelawyer.com.

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠

Hey friends. Today’s episode of Grow Your Wellth is an inside look into a coaching call with one of our new DIY PR clients. Rohit Murthy of Belfiore Herbal and I sit down to chat about growing his family’s e-commerce skincare business. I’m really excited for this one because it’s a really REAL inside look on what’s top of mind for beauty brand founder these days, what are they struggling with, and what do opportunities look like for elevating your recognition in a competitive market. 

While you’re listening, if you are curious about getting some of this hands-on feedback and guidance for your beauty or wellness business, I’d love to invite you to connect with me at diy-pr.com or facteurpr.com. Depending on where your business is at, you might qualify for our done-for-you agency services or our more do-it-together program. Speaking of which, I recently recorded a secret podcast episode just for beauty and wellness brands called The Secret to Standing Out in a Saturated Marketplace. You can give it a listen at facteurpr.com, too. Ok, let’s dive in!

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠

We’re told to be strong…as mothers, as founders, as women. But what if true strength doesn’t come from pushing through, but from being deeply supported?

In today’s episode of Grow Your Wellth, I’m joined by Erica Manto Paulson, co-founder of Nurture and a passionate childbirth educator, certified doula, and doula trainer with 20+ years of experience and more than 1,000 births under her belt. From the delivery room to the boardroom, Erica unpacks the importance of emotional, physical, and community support often lacking for women – not just for mothers, but for all women navigating change, growth, and leadership.

We explore how the principles of doula care mirror what so many women in business are craving: emotional safety, nonjudgmental support, advocacy, and the reminder that we don’t have to do it all alone. Erica introduces us to the concept of “birth with ease” and shows how that mindset can transform the way we build our families – and businesses.

Whether you’re a mother, an entrepreneur, or somewhere in between, this episode invites you to reimagine the way you move through challenge and change; not with more hustle, but with more help.

Connect with Erica Paulson:

Website: welcometonurture.com

Instagram: @nurturecincy and @birth_with_ease

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast

• Follow⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠

Is SEO dead? Not quite — but it’s no longer the only way people discover brands. In this episode of Grow Your Wellth, we explore the rise of GEO (Generative Engine Optimization) and how AI discovery is reshaping brand visibility. Drawing from a groundbreaking Muck Rack study that analyzed 1 million AI prompts, I’m breaking down what is driving nearly all AI citations, why consistency is the new keyword, and how SEO, PR, and GEO now work together. You  will walk away with both short-term actions and a long-term roadmap to ensure their brand doesn’t just exist; it gets discovered in the AI era.

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠

For many women, midlife is the moment when careers are thriving, businesses are scaling, and family responsibilities are at their peak. Yet this is also the season when hormonal changes can start to impact energy, focus, and overall health. In this empowering episode of Grow Your Wellth, Reena Goodwin sits down with Emily Sadri of Aurelia Health to talk about how women can take control of their hormonal health, perimenopause, and midlife transitions without losing momentum.

Emily shares her journey from conventional to functional medicine and explains how understanding hormone decline and adopting a systems-based approach can unlock more energy, resilience, and clarity. 

With honesty and expertise, Emily reminds us that knowledge is power, and when women know their bodies, they can advocate for the right care, feel their best, and continue building the careers, businesses, and lives they’re just getting started on.

Learn more about Emily and Aurelia Health at https://aureliahealth.com. 

Perimenopause Guidebook: https://aureliahealth.com/grow-your-wellth

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠

Think media coverage is all luck or big budgets? Not anymore. In this episode of Grow Your Wellth, I’m breaking down exactly how our CPG clients at FACTEUR PR are landing 50% more press – without spending a dime extra.

From affiliate link strategy to smart product bundling, I’ll walk you through the shifts in the media landscape and how to make your brand stand out in today’s pay-to-play environment.

If you’re ready to boost visibility, earn more credibility, and turn media hits into real growth, this one's packed with actionable gems.

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠