What does it take to bring a wellness brand to life—without compromising your values or your sanity? In this episode of Grow Your Wellth, I sit down with Melia Yust, multi-time entrepreneur, designer, and founder of krādil, to talk about the realities of launching a product-based business from the ground up. Melia developed krādil as a powerful daily wellness ritual rooted in Ayurvedic wisdom. But building a beautiful, functional brand took more than inspiration—it took resilience, strategic thinking, and a strong sense of purpose.

Melia opens up about juggling multiple businesses, the importance of radical honesty as a founder, and how she approaches growth with intention instead of hustle. We also explore why she turned down the typical path of mass scaling in favor of building a boutique brand that prioritizes quality, sustainability, and customer care. Whether you're starting your first business or scaling your fourth, you can expect some hard-won insights and a refreshing perspective on what it really means to grow a wellth-centered brand with Melia. 

Learn more about Melia and krādil at https://www.kradil.com. Use code WELLTH20 for 20% off your first order!

🎧 Tune in now!

Show links:

• Learn more about FACTEUR PR: http://www.facteurpr.com

• Sign up for The DIY PR Project: http://www.diy-pr.com

• Visit the Grow Your Wellth website: http://www.growyourwellthpodcast.com

• Watch the Episodes on YouTube: http://www.youtube.com/@facteurpr
  

Connect:

• Follow @Growyourwellth
• Follow @facteurpr

• Follow @reenasgoodwin

How to Grow Your Business with Know, Like, and Trust

In this episode of Grow Your Wellth, Reena Goodwin dives into why trust isn't just important — it's essential for growing your business and closing more sales. You'll learn why the "know, like, and trust" factor is key to success, how to measure trust equity, and simple, actionable strategies to build deeper connections with your audience. Reena also shares why leading with value and storytelling can create lasting emotional bonds that turn trust into real revenue. If you're ready to boost your sales without feeling salesy, this episode is for you!

Show links:

●     Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr

Connect:

●     Follow @Growyourwellth at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.instagram.com/growyourwellthpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Follow @facteurpr at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.instagram.com/facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Follow @reenasgoodwin at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.instagram.com/reenasgoodwin⁠⁠

In this episode of Grow Your Wellth, I’m joined by Dr. Nicole Garritano — a leadership coach, professor, and Human Design expert — to talk about a tool that’s been changing lives and businesses: Human Design.

If you’ve never heard of it, Human Design is kind of like a blueprint for how your energy is meant to work. It’s based on your birth date, time, and place — like astrology — but it blends in other systems too, including chakras, personality types, and even quantum physics. The result? A personalized guide to how you’re wired to make decisions, show up in the world, and lead with less stress and more ease.

Nicole breaks it all down in a way that’s easy to understand. We talk about how Human Design can help you become a better leader, avoid burnout, and create a healthier, more aligned business. We also dig into the importance of emotional intelligence, trusting your gut, and understanding the difference between your soul and your ego — especially as women, where emotions are often undervalued.

If you’re ready to feel more in flow and less in fight mode, this is a must-listen episode. Learn more about Dr. Nicole Garritano at https://www.instagram.com/drnicolegarritano. Use the code WELLTH to save 50% off your own Human Design Session with Dr. Nicole at nicolegarritano.podia.com!

Show links:

●     Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

●     Follow @Growyourwellth at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/growyourwellthpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Follow @facteurpr at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Follow @reenasgoodwin at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.instagram.com/reenasgoodwin⁠⁠

How to Leverage Free Publicity to Boost Your Bottom Line

In this episode of Grow Your Wellth, I explore the real value of free publicity and why so many brands miss out on its full potential. I’ll walk you through the most common mistakes I see brands make when it comes to leveraging press features—and more importantly, how to fix them.

You’ll learn how to turn media moments into momentum by integrating them across your marketing channels—from your website and social media to email campaigns and ad strategies.

Key takeaways:

●     Why press coverage builds trust faster than traditional marketing

●     The crucial difference between getting featured and getting found

●     Smart ways to weave press into your brand story and customer journey

If you're sitting on media mentions but aren’t seeing results, this episode is your playbook for turning visibility into credibility—and credibility into sales.

Download my free e-book, From Trust to Transaction, at facteurpr.com/book.

Show links:

●     Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

●     Follow @Growyourwellth at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/growyourwellthpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Follow @facteurpr at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Follow @reenasgoodwin at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.instagram.com/reenasgoodwin⁠⁠

In this episode of Grow Your Wellth, I’m joined by Paige Ballengee — licensed therapist and founder of Holistic Therapy & Wellness and Holos House — for a raw and refreshing conversation about what it really takes to build a business in the mental health space without sacrificing your own well-being in the process.

Paige shares her personal journey from burnout to balance, revealing the mindset shifts that helped her go from scarcity and fear to abundance and trust. We dive into the language we use in business, how it shapes our reality, and why feedback is one of the most valuable gifts we can receive as entrepreneurs.

She opens up about the non-negotiables that keep her grounded, the importance of protecting her peace — especially in her role as a mother — and the way she practices what she preaches by truly embodying her clients’ experiences. We also talk about what holistic therapy really means, and why it’s so essential to address root causes, not just symptoms.

If you’ve ever felt like you’re doing meaningful work but struggling to maintain your own mental health, this episode is for you! Learn more about Paige at www.holistictherapycinci.com. 

Show links:

●     Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

●     Follow @Growyourwellth at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/growyourwellthpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Follow @facteurpr at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Follow @reenasgoodwin at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.instagram.com/reenasgoodwin⁠⁠

Three months into what felt like a storybook marriage, Dion Ruzicka and Cindy Aplanalp were suddenly faced with a life-altering challenge: Dion was diagnosed with leukemia. They turned to contrast therapy — cycling between sauna, cold plunge, and hot plunge — and became daily practitioners of the breathwork. Listening to his intuition, he and Cindy embarked on a healing journey rooted in self-advocacy, resilience, and radical wellness… and started their business, Loyly Sauna Lounge, in just four days.

Not only did Dion’s leukemia stop advancing, but both he and Cindy experienced profound mental and physical transformations. What started as a personal wellness practice became a life mission.

Loyly is more than a wellness destination; it’s a community built around healing, breathwork, and the power of hot and cold exposure to change lives. In this episode, we talk about the science behind contrast therapy, the importance of consistency in wellness routines, building emotional and mental resilience when building a business, and how Cindy and Dion are helping others reclaim their health through the power of daily rituals. 

Disclaimer: This episode is based on our guests’ personal experiences and should not be taken as medical advice. If you’re experiencing pain or illness, please consult a healthcare professional to determine the best course of action for your health.

Show links:

●     Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

●     Follow @Growyourwellth at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/growyourwellthpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Follow @facteurpr at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Follow @reenasgoodwin at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.instagram.com/reenasgoodwin⁠⁠

The Promising 2025 PR & Marketing Strategies to Grow Your Brand

Growing your brand in 2025 will require a mix of relationship-building, smart collaborations, and leaning into owned media channels that help you connect authentically with your audience. In this episode of Grow Your Wellth, we’re revealing five powerful strategies to help your brand grow this year and beyond. Let’s dive in!

Show links:

●     Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

●     Follow @Growyourwellth at⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/growyourwellthpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Follow @facteurpr at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Follow @reenasgoodwin at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.instagram.com/reenasgoodwin⁠⁠

The Power of Reinvention: Megan Hines’ Journey to Wellness & AlignmentReinvention, resilience, and finding alignment in the chaos of entrepreneurship—this episode of Grow Your Wellth is all about navigating change and reclaiming your energy. Megan Hines is a certified integrated health practitioner, entrepreneur, and mom who has built a career helping ambitious women recover from burnout.

Megan shares her incredible journey from molecular biology and teaching to owning a juice bar and brewery, and now, founding The Hines Collective. We dive into the challenges of balancing business and family, the power of self-care, and the mindset shifts that have allowed her to continually reinvent herself. She also offers practical wellness strategies to help you find joy and balance while pursuing your ambitions. Learn more about Megan at thehinescollective.com.

Show links:

●     Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

●     Follow @Growyourwellth at⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/growyourwellthpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Follow @facteurpr at⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠

●     Follow @reenasgoodwin at⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.instagram.com/reenasgoodwin⁠⁠

Breaking Free from Limiting Beliefs: Megan Murtonen’s NLP Strategies to Attract AbundanceWhat if the power to change your mind was all in your head? In this episode of Grow Your Wellth, I sit down with Meagan Murtonen—Certified Mindset Coach, NLP expert, and host of The Highest Self Academy podcast—to explore how Neuro-Linguistic Programming (NLP) can help us rewire our minds, shift our energy, and attract the life we truly desire. Plus, she introduces her 30-day money-making challenge designed to help you attract abundance and step into your purpose.

If you’re ready to break free from limiting beliefs and take action toward a more aligned, fulfilling life, this episode is for you. Learn more about Meagan at meaganmurtonen.com. 

Show links:

●     Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠

●     Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠

●     Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠

●     Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

●     Follow @Growyourwellth at⁠⁠⁠⁠⁠⁠⁠www.instagram.com/growyourwellthpodcast⁠⁠⁠⁠⁠⁠⁠⁠

●     Follow @facteurpr at⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/facteurpr⁠⁠⁠⁠⁠⁠⁠⁠

●     Follow @reenasgoodwin at⁠⁠⁠⁠⁠⁠⁠⁠http://www.instagram.com/reenasgoodwin⁠

AI is changing the way people search, work, and make decisions—and if your brand isn’t showing up in those conversations, you’re missing out. In this episode of Grow Your Wellth, we dive into how ChatGPT is reshaping brand discovery, how FACTEUR PR has been successfully getting discovered by ideal customers through AI, and the exact steps you can take to optimize your brand for AI-driven search.

We’ll cover:

✅ Why ChatGPT is becoming the new search engine for millions

✅ How FACTEUR PR has leveraged PR and SEO to increase AI visibility

✅ 5 actionable strategies to help your brand, product, or expertise show up in AI-driven recommendations

Let’s grow your wellth with ChatGPT! 

Show links:

●     Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠

●     Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠

●     Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠

●     Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠

Connect:

●     Follow @Growyourwellth at⁠⁠⁠⁠⁠⁠www.instagram.com/growyourwellthpodcast⁠⁠⁠⁠⁠⁠⁠

●     Follow @facteurpr at⁠⁠⁠⁠⁠⁠⁠www.instagram.com/facteurpr⁠⁠⁠⁠⁠⁠⁠

●     Follow @reenasgoodwin at⁠⁠⁠⁠⁠⁠⁠http://www.instagram.com/reenasgoodwin