Grow Your Wellth

Hey there, and welcome back to Grow Your Wellth! I’m your host Reena Goodwin — PR strategist, founder of FACTEUR, and your guide to building a brand that stands out and sustains you.

Now, if you're a founder, expert, or service provider thinking “This is the year I finally get serious about publicity and visibility,” you are in the right place. Because in this episode, I’m giving you a sneak peek inside our DIY PR Masterclass, which is part of my platform Realfluence — the only community built specifically to help beauty, wellness, and lifestyle brands grow through earned media and expert-led influence.

We’re diving into exactly how to create your PR plan for the year — whether you’re brand new to this or just need to sharpen your strategy. I’ll walk you through what matters, what’s actually worth your time, and how to make media coverage a consistent, aligned part of your marketing mix.

And the timing? Couldn’t be better.

Because on January 8, we’re kicking off our 6-week Visibility Sprint inside Realfluence — a focused, supportive challenge to help you land your first (or next) piece of press and start showing up as the credible, visible brand you already are.

This episode is your behind-the-scenes preview — and if you love what you hear, I’d love to see you inside Realfluence. Let’s make 2026 the year you stop being the best-kept secret and start owning your spotlight.

Let’s get into it.

Join Realfluence at ⁠therealfluence.com⁠!

Show links:

• Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠⁠
• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Sign up for Realfluence: ⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠
• Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠⁠⁠

How to Create a PR Plan That Actually Gets You Press in 2026

Hey there, and welcome back to Grow Your Wellth! I’m your host Reena Goodwin — PR strategist, founder of FACTEUR, and your guide to building a brand that stands out and sustains you.

Now, if you're a founder, expert, or service provider thinking “This is the year I finally get serious about publicity and visibility,” you are in the right place. Because in this episode, I’m giving you a sneak peek inside our DIY PR Masterclass, which is part of my platform Realfluence — the only community built specifically to help beauty, wellness, and lifestyle brands grow through earned media and expert-led influence.

We’re diving into exactly how to create your PR plan for the year — whether you’re brand new to this or just need to sharpen your strategy. I’ll walk you through what matters, what’s actually worth your time, and how to make media coverage a consistent, aligned part of your marketing mix.

And the timing? Couldn’t be better.

Because on January 8, we’re kicking off our 6-week Visibility Sprint inside Realfluence — a focused, supportive challenge to help you land your first (or next) piece of press and start showing up as the credible, visible brand you already are.

This episode is your behind-the-scenes preview — and if you love what you hear, I’d love to see you inside Realfluence. Let’s make 2026 the year you stop being the best-kept secret and start owning your spotlight.

Let’s get into it.

Join Realfluence at therealfluence.com!

Show links:

• Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠
• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Sign up for Realfluence: ⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠
• Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠⁠

If you’ve ever found yourself doing all the right things but still feeling exhausted, emotionally flooded, or quietly on the edge of burnout... this episode is for you.

In this episode of Grow Your Wellth, trauma-informed coach and nervous system educator Emily Greenway of Rise to Her breaks down what burnout really is, and why it has more to do with your past and your wiring than your planner or productivity hacks. We explore how trauma shapes behavior, why the nervous system is the real MVP of leadership, and how to rewire your patterns through inner work, community, and intuitive practices.

Emily also shares her signature three-part framework to help you reconnect with your body, your needs, and your sense of self so you can lead in business and life better.

This isn’t about bubble baths or hustle culture; it’s about creating safety, power, and possibility from the inside out.

Connect with Emily

• www.risetoher.com

Show links:

• Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠
• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Sign up for Realfluence: ⁠⁠⁠www.therealfluence.com⁠⁠⁠
• Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠

Going Solo, Owning Your Brand & Leading with Confidence with Dr. Gina Maccarone of The Surgeonista

What does it take to leave a traditional path, build your own brand, and become one of the few women owning the room, and the OR, in cosmetic surgery?

In this episode, triple-board certified cosmetic surgeon, Dr. Gina Maccarone, also known as The Surgeonista, shares her journey from working in hospital systems to launching her own cosmetic surgery practice and building a brand that champions collaboration over competition. We talk about how she used branding as a bold act of self-definition, creating and owning her own category, and how her personal mission goes far beyond procedures to focus on confidence, self-love, and inner beauty.

Whether you're in medicine, wellness, or entrepreneurship, this conversation is a powerful reminder that your story is your strategy, and that it’s possible to grow a brand that feels both authentic and unstoppable.

Learn more about The Surgeonsita at thesurgeonista.com and @thesurgeonista.

Show links:

• Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠
• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Sign up for Realfluence: ⁠⁠www.therealfluence.com⁠⁠
• Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠

From sweeping the floors of her family’s salon to coaching beauty professionals nationwide, Krystine Sherwood, also known as the BeautyPro Coach, is an educator and podcast host who knows what it takes to build a business that supports both your income and your energy.

In this episode of Grow Your Wellth, we dive into the real challenges facing salon owners and beauty service providers — from underpricing to overdelivering — and how to evolve your mindset and financial model for sustainable success.

Krystine shares her personal journey, the importance of knowing your why, and why client retention, team dynamics, and value-based pricing are the overlooked levers of a thriving business. Whether you’re behind the chair or building a brand, this conversation is a must-listen for anyone in the beauty industry who’s ready to grow with intention — not exhaustion.

Learn more about Krystine at https://www.thebeautyprocoach.com

Show links:

• Watch the Authority Era Masterclass (free): ⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠
• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Sign up for Realfluence: ⁠www.therealfluence.com⁠
• Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠

Most entrepreneurs feel like they’re running on fumes, not because they’re working too much—but because they’re working in too many directions at once. In this episode, I’ll share the biggest hidden productivity killer in most businesses I work with. You’ll discover the one simple hack to protect your focus so you can get more done in less time while feeling more energized.

Show links:

• Watch the Authority Era Masterclass (free): ⁠⁠www.facteurpr.com/authority⁠⁠

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠

What makes a story unforgettable? And how can storytelling be the single most powerful tool to grow your brand?

In this episode of Grow Your Wellth, journalist and content strategist Alexandra Frost takes us behind the scenes of media and brand storytelling. From writing for The New York Times and Parents to helping brands shape their content strategies, Alex shares what makes a pitch irresistible, how to repurpose content for maximum impact, and why thought leadership is the currency of today’s content landscape.

We also dig into the rise of AI in writing—how it’s helping, how it’s hurting, and why authentic storytelling still wins. Plus, Alex opens up about her own health battle and the lessons she learned about balance, asking for help, and leading with purpose.

If you’ve ever wondered how to stand out in a crowded content world, this conversation will give you the clarity—and confidence—to do just that.

Learn more about Alexandra at www.alexandra-frost.com

Show links:

• Watch the Authority Era Masterclass (free): ⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠

If you’ve been wondering how to age well without guessing your way through supplements and skincare trends, this episode is for you.

In today’s conversation, I’m joined by Body+Beauty Lab’s Krysha Mallari, a board-certified nurse practitioner whose work blends integrative health, aesthetic medicine, and functional longevity. Krysha shares her journey from traditional hospital settings to helping patients not just live longer — but live better.

We explore the real difference between lifespan and health span, why hormone replacement therapy is so misunderstood (especially for women), and how things like testosterone, strength training, sleep, and peptides can play a major role in your energy, metabolism, and mood as you age. 

Krysha also breaks down why beauty and wellness aren’t separate conversations — and how confidence, vitality, and feeling good in your skin are all deeply connected.

Whether you're new to the world of functional medicine or looking to upgrade your wellness routine and ultimately your business with tools that actually work, this episode will inspire you to take charge of your health from the inside out.

Follow Krysha Mallari: @krysha.np

Learn more at: https://bodyandbeautylab.com

Follow @bodyandbeautylab

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠
  

Paid or Organic Media – Which Should You Invest in First?

When you’re building your brand, knowing whether to prioritize paid ads or organic media can feel overwhelming. During this episode of Grow Your Wellth, we’ll break down the pros and cons of each, how they work together, and the smarter order of investment if you want to grow sustainably. You’ll learn how to avoid wasting money on ads too soon, and why organic media builds the authority that makes every future marketing dollar work harder so you – and your budget – won’t burnout!

Scaling Smart: Making Every Ad Dollar Count with Fulya Uygun of Bowery Boost

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠

  
  

  
  

When we think about wellness, we think about the body. We think about mindset. Maybe we even think about money.

But here’s something most of us don’t think about until it’s too late: legal wellness. It’s one of the most powerful forms of self-protection and empowerment, especially for entrepreneurs, creatives, and consumers alike.

In this episode of Grow Your Wellth, attorney and law professor Danny Karon (aka Your Lovable Lawyer) breaks down how to become legally well — and why it matters more than you think. From spotting red flags in contracts to understanding your rights as an employee, client, or business owner, Danny delivers practical advice with clarity and heart.

We also dive into his new book, Your Lovable Lawyer’s Guide to Legal Wellness, and the real-world legal tools you’ll wish you had sooner.

Learn more about Daniel at https://yourlovablelawyer.com.

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠