Grow Your Wellth

Hey friends. Today’s episode of Grow Your Wellth is an inside look into a coaching call with one of our new DIY PR clients. Rohit Murthy of Belfiore Herbal and I sit down to chat about growing his family’s e-commerce skincare business. I’m really excited for this one because it’s a really REAL inside look on what’s top of mind for beauty brand founder these days, what are they struggling with, and what do opportunities look like for elevating your recognition in a competitive market. 

While you’re listening, if you are curious about getting some of this hands-on feedback and guidance for your beauty or wellness business, I’d love to invite you to connect with me at diy-pr.com or facteurpr.com. Depending on where your business is at, you might qualify for our done-for-you agency services or our more do-it-together program. Speaking of which, I recently recorded a secret podcast episode just for beauty and wellness brands called The Secret to Standing Out in a Saturated Marketplace. You can give it a listen at facteurpr.com, too. Ok, let’s dive in!

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠

We’re told to be strong…as mothers, as founders, as women. But what if true strength doesn’t come from pushing through, but from being deeply supported?

In today’s episode of Grow Your Wellth, I’m joined by Erica Manto Paulson, co-founder of Nurture and a passionate childbirth educator, certified doula, and doula trainer with 20+ years of experience and more than 1,000 births under her belt. From the delivery room to the boardroom, Erica unpacks the importance of emotional, physical, and community support often lacking for women – not just for mothers, but for all women navigating change, growth, and leadership.

We explore how the principles of doula care mirror what so many women in business are craving: emotional safety, nonjudgmental support, advocacy, and the reminder that we don’t have to do it all alone. Erica introduces us to the concept of “birth with ease” and shows how that mindset can transform the way we build our families – and businesses.

Whether you’re a mother, an entrepreneur, or somewhere in between, this episode invites you to reimagine the way you move through challenge and change; not with more hustle, but with more help.

Connect with Erica Paulson:

Website: welcometonurture.com

Instagram: @nurturecincy and @birth_with_ease

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast

• Follow⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠

Is SEO dead? Not quite — but it’s no longer the only way people discover brands. In this episode of Grow Your Wellth, we explore the rise of GEO (Generative Engine Optimization) and how AI discovery is reshaping brand visibility. Drawing from a groundbreaking Muck Rack study that analyzed 1 million AI prompts, I’m breaking down what is driving nearly all AI citations, why consistency is the new keyword, and how SEO, PR, and GEO now work together. You  will walk away with both short-term actions and a long-term roadmap to ensure their brand doesn’t just exist; it gets discovered in the AI era.

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠

For many women, midlife is the moment when careers are thriving, businesses are scaling, and family responsibilities are at their peak. Yet this is also the season when hormonal changes can start to impact energy, focus, and overall health. In this empowering episode of Grow Your Wellth, Reena Goodwin sits down with Emily Sadri of Aurelia Health to talk about how women can take control of their hormonal health, perimenopause, and midlife transitions without losing momentum.

Emily shares her journey from conventional to functional medicine and explains how understanding hormone decline and adopting a systems-based approach can unlock more energy, resilience, and clarity. 

With honesty and expertise, Emily reminds us that knowledge is power, and when women know their bodies, they can advocate for the right care, feel their best, and continue building the careers, businesses, and lives they’re just getting started on.

Learn more about Emily and Aurelia Health at https://aureliahealth.com. 

Perimenopause Guidebook: https://aureliahealth.com/grow-your-wellth

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠

Think media coverage is all luck or big budgets? Not anymore. In this episode of Grow Your Wellth, I’m breaking down exactly how our CPG clients at FACTEUR PR are landing 50% more press – without spending a dime extra.

From affiliate link strategy to smart product bundling, I’ll walk you through the shifts in the media landscape and how to make your brand stand out in today’s pay-to-play environment.

If you’re ready to boost visibility, earn more credibility, and turn media hits into real growth, this one's packed with actionable gems.

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠

What makes a brand truly unforgettable? According to designer and brand strategist Charity D’Amato, it’s not just about what it looks like; it’s about what it communicates. In this episode, I sit down with Charity, founder of Cleveland-based Studio Chartreuse, to explore the intersection of design, storytelling, and strategy, and how thoughtful branding can help you connect more deeply, show up more consistently, and work smarter in your business.

Charity shares her creative journey, the lessons she’s learned from two decades of building brands with heart, and her take on how even small design tweaks can make a big impact. We also talk about why your brand is so much more than a logo, how to get clear on your visual direction, and what role AI can (and can’t) play in the creative process.

Whether you're an entrepreneur refining your identity or just starting out, this conversation will inspire you to think differently about design; not as just an aesthetic, but as a tool for clarity, connection, and growth. 

Learn more about Charity and Studio Chartreuse at https://www.studio-chartreuse.com.

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠

• Follow⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠

• Follow⁠⁠⁠⁠ @reenasgoodwin⁠⁠

Stop competing and start outshining.

Most businesses in your market are playing by the same rules:⁠

→ Running more ads⁠ to the same people⁠

→ Offering discounts⁠ and trials⁠

→ Producing loads of time-consuming social content in hopes of going viral⁠

⁠But the businesses that dominate their markets? They don’t work harder.⁠

They work smarter by positioning themselves as nationally recognized experts and putting themselves ABOVE the competition – not alongside it.⁠

Whether you're a private medical practice, a gym, spa, restaurant, wellness facility, designer, real estate agent, even a house cleaner, if you've got a specialty, you've got the ability to transform your local business into one for the headlines.⁠

⁠And here's the thing, most local businesses are NOT doing this (yet!). Which means you've got an opportunity to be one of the only ones to do it – and competition is less fierce at the top, which means your CAC goes down! ⁠

If you’re ready to stop competing and start outshining, tune into this episode of Grow Your Wellth now!

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠ www.facteurpr.com⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠ www.diy-pr.com⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠

Connect:

• Follow⁠⁠⁠ @Growyourwellth⁠⁠⁠

• Follow⁠⁠⁠ @facteurpr⁠⁠⁠

• Follow⁠⁠⁠ @reenasgoodwin⁠⁠

  
  

Are you a service-based entrepreneur drowning in admin tasks, client emails, and endless to-dos? In this episode of Grow Your Wellth, Taylor Hedden, founder of Chanel & Lee, shares how she built a six-figure business by swapping burnout for business automation and streamlined systems.

We dive into the power of client onboarding systems, automation tools like Dubsado, and the exact processes that help you save time, set boundaries, and scale without stress. Taylor explains when to automate vs. delegate, how to design a client experience that feels effortless (for you and them), and why systems are the key to sustainable growth.

If you’ve been debating between hiring a VA or investing in automation—or you’re ready to finally reclaim your time and prevent entrepreneurial burnout—this episode is your step-by-step roadmap to working smarter, not harder.

Learn more about Taylor’s work: https://chanelandlee.com | @chanellandlee

🎧 Tune in to learn how to save time, elevate your client experience, and free yourself to focus on the aspects of your business you truly enjoy.

Show links:

• Learn more about FACTEUR PR:⁠⁠ www.facteurpr.com⁠⁠

• Sign up for The DIY PR Project:⁠⁠ www.diy-pr.com⁠⁠

• Visit the Grow Your Wellth website:⁠⁠ www.growyourwellthpodcast.com⁠⁠

• Watch the Episodes on YouTube:⁠⁠ www.youtube.com/@facteurpr⁠⁠

Connect:

• Follow⁠⁠ @Growyourwellth⁠⁠

• Follow⁠⁠ @facteurpr⁠⁠

• Follow⁠⁠ @reenasgoodwin⁠

  
  

The holiday season may seem distant, but for editors and influencers, it’s top of mind now. If you want your brand featured in gift guides, this is the moment to act. In this episode of Grow Your Wellth, I’m sharing six essentials to help you stand out and secure press during the most competitive, and profitable time of the year.

Whether you sell beauty, wellness, home, lifestyle, or food products, or even services, these six essentials can dramatically increase your chances of being featured in holiday gift guides that drive both visibility and sales.

🎧 Press play and start preparing now before the holiday lights go up.

Show links:

• Learn more about FACTEUR PR:⁠ www.facteurpr.com⁠

• Sign up for The DIY PR Project:⁠ www.diy-pr.com⁠

• Visit the Grow Your Wellth website:⁠ www.growyourwellthpodcast.com⁠

• Watch the Episodes on YouTube:⁠ www.youtube.com/@facteurpr⁠

Connect:

• Follow⁠ @Growyourwellth⁠

• Follow⁠ @facteurpr⁠

• Follow⁠ @reenasgoodwin

Money isn’t just numbers—it’s strategy, security, and sustainability. In this episode of Grow Your Wellth, I sit down with Danya Karram, financial planner and co-founder of Brilliant Advice Wealth Management, to explore what every entrepreneur needs to know about building wealth that lasts.

Danya shares her journey from accounting to financial planning and why she sees it as “your personal strategic plan.” We talk about the meaning of financial readiness, the power of scenario planning in uncertain times, and how entrepreneurs can balance growth with protection. Danya reminds us that understanding your finances isn’t optional—it’s the foundation for long-term success.

• Connect with Danya:⁠⁠ brilliantadvice.net

🎧 Tune in for strategies that will help you get financially ready for whatever comes next in business and in life.

Show links:

• Learn more about FACTEUR PR: www.facteurpr.com
  

• Sign up for The DIY PR Project: www.diy-pr.com
  

• Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
  

• Watch the Episodes on YouTube: www.youtube.com/@facteurpr
  

Connect:

• Follow @Growyourwellth
  

• Follow @facteurpr
  

• Follow @reenasgoodwin