Grow Your Wellth

If your PR pitches keep disappearing into the void, you’re not alone — 78% of journalists say they receive irrelevant pitches daily, and only 3% lead to coverage. The problem? You’re probably pitching the wrong people, at the wrong time, in the wrong way.

In this episode of Grow Your Wellth, FACTEUR PR founder and host Reena Goodwin shares how to find the right media contacts and build relationships that actually lead to “yes.” You’ll learn:

• How to spot journalists already covering topics like yours
  

• The pros and cons of organic search, media databases, and agency partnerships
  

• Exactly how to approach journalists so they respond (and remember you)
  

• Why mass press releases don’t work anymore — and what to do instead
  

  
  

Whether you’re DIY-ing your PR, scaling your outreach, or ready for expert help, this episode gives you actionable strategies to connect with the right people and land coverage that grows your brand’s authority, visibility, and impact.

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

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Especially as entrepreneurs, founders, and high performers, we carry so much. The pressure to perform, to provide, to keep pushing. But when we return to gratitude, we return to presence. We remember how far we’ve come.

In this episode of Grow Your Wellth, I’m sharing 15 of my favorite quotes, mantras, and thought-starters that have kept me grounded and growing – not just in business, but in life. Think of this episode as a little pocket pep talk. A cheerleader in your earbuds. A moment to exhale and re-center.

Whether you're deep in the hustle or pausing for perspective, these lessons will help you reconnect with your “why,” check in with your inner voice, and maybe even breathe a little easier.

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

Listen, ladies and gentlemen – if you’re running a business, staying on top of your medspa appointments can be a task, am I right? Not any more! In this episode of Grow Your Wellth, I’m joined by Jaclyn Luongo—esthetician, sales strategist, and Vice President of Business Development and Brand Partnerships at PDO Max—for a conversation every busy entrepreneur needs to hear.

We’re diving into how to build a glow-worthy skincare routine that actually fits into your calendar, thanks to LúmEnvy, the brand-new line of professional-grade skincare designed to deliver clinical results at home. Powered by ingredients like PDRN (aka “salmon DNA”) and cutting-edge delivery systems, LúmEnvy brings the science of in-office treatments straight to your bathroom counter.

Jaclyn also shares her inspiring journey from esthetician to executive, why education is the secret to effective sales, and how consistent self-care can elevate your energy, leadership, and confidence. If you’re building a brand, chasing goals, and want radiant skin that keeps up with your life — this one’s for you.

• Shop LúmEnvy: www.lumenvyskincare.com – use code GROW20 for 20% off

• Follow LúmEnvy: @lumenvyskincare

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  
  

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠

How do you honor a 40-year family legacy while growing a brand in a fast-changing, fast-fashion world? In this episode of Grow Your Wellth, I sit down with Christine Chung, President of Just Black Denim, to talk about heritage, leadership, and building a business that’s rooted in craftsmanship, consistency, and values.

Christine shares her journey from a decade in corporate fashion (Kate Spade, Tommy Hilfiger) to stepping into the role of president at her family’s LA-based denim brand, where she now oversees sales, strategy, and operations across a company known for its quality-first approach and loyal customer base. We talk about her leadership style, the intentional simplicity behind Just Black’s product line, what’s trending in denim right now (hello, seam barrel jeans), and how they’ve embraced influencer marketing without giving up ownership of their online store.

This conversation is packed with real insights on building something sustainable, working with family, leading as a second generation founder, and how to stay grounded and clear in your “why” especially as the fashion industry speeds up.

🎧 Tune in and hear how Christine is scaling thoughtfully and staying true to what matters.

• Visit Just Black Denim: http://www.justblackdenim.com

• Visit Just Black Denim on Instagram: https://www.instagram.com/justblackdenim

• Visit Just Black Denim on TikTok: https://www.tiktok.com/@justblackdenim

• Follow Christine: https://www.instagram.com/ctinechung

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  
  

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠

What’s working right now on social media for health and wellness brands? After analyzing 100 top-performing posts, I’m sharing the latest strategies behind the most engaging content — from behind-the-scenes videos to influencer collaborations and bite-sized education. Whether you’re just starting or refining your social strategy, this episode is packed with practical insights to help you show up authentically, build community, and grow your brand.

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

For women, including entrepreneurs, that time of the month when we’re on our periods can feel impossible to manage while trying to show up in our business and life. But what if your period didn’t have to slow you down?

In this episode of Grow Your Wellth, Amy Gaston, VP of Strategic Growth at OhmBody, shares how their new wearable neurostimulation device is giving women the power to make their periods shorter, lighter, and more comfortable with no pills and no hormones, giving women better options to better manage their menstrual cycles naturally.

We dive into how OhmBody's drug-free, science-backed approach is helping women reclaim their time and energy. Amy also unpacks the economic cost of ignoring menstrual health (spoiler: billions of dollars are lost every year), and why we need to normalize the conversation. 

If your period has ever felt like it’s getting in the way of your purpose, this episode will remind you that better solutions are not only possible…they’re here. Learn more at ohmbody.com. 

SAVE 10% ON OHMBODY THROUGH JULY 23: https://go.ohmbody.com/gyw

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

In this tactical solo episode of Grow Your Wellth, I’m breaking down exactly how to turn July, August, and September into your brand’s PR launchpad with a content and media roadmap that actually works.

From summer self-care to back-to-school transitions, I’ll walk you through the themes the media loves this time of year and how you can align your brand to show up, when your competitors are slowing down. I cover key pitch angles, important dates (hello, National Self-Care Day on July 24), content themes for service and product-based businesses, and how to plant seeds now for holiday media placements. Think of this as your seasonal cheat sheet for staying visible, relevant, and consistent without burning out. These ideas are great for social media, too.

🎧 Press play and plan ahead with purpose!

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

Today I am joined by a digital marketing powerhouse. Her name is Fulya Uygun and she’s the founder of Bowery Boost in NYC to talk about building brands with intention, scaling with strategy, and what it really takes to get results in the paid media world that’s constantly evolving.

We dive into Fulya’s journey from L’Oreal and Dermstore to launching her own performance marketing agency, which primarily supports women-founded e-commerce brands in beauty, fashion, and wellness. Fulya shares what most founders get wrong about paid advertising (hint: it’s not a silver bullet), how she helps clients make every dollar count, and why sustainable growth beats rapid scale every time.

From platform diversification and the impact of iOS privacy changes to how PR, organic content, and ads can (and must) work together, this conversation is packed with practical tips, emerging trends, and agency-level insight for growing brands on a budget.

Follow Fulya: @boweryboost on Instagram and TikTok, or Fulya Uygun on LinkedIn

🎧 This episode is going to help Grow Your Wellth. Here’s Fulya.

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

Think you need a huge budget to land press? Think again. In this super practical, bite-sized episode of Grow Your Wellth, I’m walking you through the exact tools I recommend to our students inside the DIY PR Project for earning media coverage without hiring a publicist.

Whether you're a founder, coach, or creative service provider, this episode will help you work smarter, not harder, as you start building media relationships that move the needle.

🎧 Press play and start pitching like a pro!

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠⁠ @reenasgoodwin

Are you ready to step into the spotlight as the trusted expert you already are without having to go viral? In this empowering episode of Grow Your Wellth, I’m breaking down what it really means to build real influence in today’s crowded digital world.

I walk you through the five key pillars of building true influence and share why it’s time to stop chasing algorithms and start owning your authority. 

Join Realfluence: www.therealfluence.com

🎧 Tune in now!

Show links:

• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠

• Sign up for The DIY PR Project:⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠

• Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠

• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠

• Follow⁠⁠⁠⁠⁠ @reenasgoodwin