Grow Your Wellth

In this episode of Grow Your Wellth, I’m joined by Chelsea Clark, founder of Momfluence, to talk about the incredible power of mom influencers and why brands should be paying much closer attention to this community.

Chelsea shares how she built Momfluence to connect brands with authentic mom creators, and why moms remain one of the most influential consumer groups in the world. We dive into the psychology behind why moms drive so many household purchasing decisions, what brands often get wrong about influencer marketing, and how gifting products can often be a smarter first step than jumping straight into paid partnerships.

We also talk about the importance of authenticity, aesthetics, and community when it comes to influencer collaborations. From color palettes to product storytelling, Chelsea explains why the brands that succeed today are the ones that understand how moms actually share and recommend products.

If you're a founder, marketer, or brand builder looking for cost-effective ways to grow awareness and sales, this episode will open your eyes to the true potential of mom-driven influencer marketing.

Learn more at https://momfluence.co

Show links:

• ⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠
• Get the Authority Toolkit at ⁠⁠⁠www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

In this episode of Grow Your Wellth, I’m joined by Jesse P. Gilmore, founder of Niche in Control and creator of the Leverage for Growth® method, to talk about what most agency owners don’t plan for or get stuck on: how to scale your business without staying stuck at the center of it.

If you’ve ever felt like your business can’t move without you — or worse, that your success is completely dependent on your time and energy – Jesse is here to shift your perspective. We explore the mindset and systems required to move from overworked operator to visionary CEO.

From value streams and onboarding to bottlenecks and business architecture, Jesse breaks down what makes a company scalable, sellable, and sustainable, so you can finally build something that gives you freedom, not just more responsibility.

Get in touch with Jesse at www.nicheincontrol.com

Show links:

• ⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠
• Get the Authority Toolkit at ⁠⁠www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

In this episode of Grow Your Wellth, I’m pulling back the curtain and sharing exactly how I structure my week as a CEO, a mom of two, and someone deeply committed to building a business that supports my life, not competes with it.

With the energy of a new year and this idea of stepping into our highest selves, I’ve been thinking a lot about how our day-to-day habits shape who we become. There’s no magic productivity hack here. What I share is something much simpler and more powerful: alignment.

I walk you through how I batch my client calls, protect my deep work time, structure team meetings, and build in CEO days. I also talk about energy management, non-negotiables like sleep and workouts, why I finally hired an executive assistant after 10 years, and how I try (not perfectly, but intentionally) to be fully present at work and fully present at home.

This isn’t about having a perfectly color-coded calendar. It’s about designing your week around your priorities instead of living in reaction mode.

If you’re feeling stretched between ambition and motherhood… growth and burnout… vision and reality… this episode will help you zoom out and ask: Does my schedule reflect the outcomes I actually want?

Show links:

• ⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠
• Get the Authority Toolkit at ⁠www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

Nobody enjoys thinking about death or disability. But today, we’re going there. Let’s talk about the plan you hope you’ll never need or at least not anytime soon – a plan for what happens to your business if something happens to you or if you pass away unexpectedly.

In this episode of Grow Your Wellth, I’m joined by estate planning attorney Benjamin Turshen of Solace Estate Planning to have a conversation that every founder, parent, and partner needs to hear: What happens to your business, your assets, and your loved ones if life doesn’t go as planned?

After his own life-threatening wake-up call, Benjamin shares his own turning point that shifted him from a high-powered legal career in asset management to helping people create peace of mind through intentional estate and succession planning. We dive into the real reasons people avoid this kind of planning — and how it’s not about death, it’s about protecting everything you’re working so hard to build while you’re still here.

This episode will challenge you (in a good way) to stop procrastinating, start communicating, and make sure your business, your family, and your legacy are protected no matter what.

Get in touch with Ben at www.solaceestateplanning.com

Show links:

• ⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com
• Get the Authority Toolkit at www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

In this episode of Grow Your Wellth, I’m sharing why clarity scales, and why more marketing isn’t always the answer to your business growth problems, especially if your positioning isn’t clear. I take you behind the scenes of FACTEUR’s 2025 repositioning, moving from offering PR services to owning a clear category with Path to PRominence, and how shifting our focus from outputs to outcomes changed everything. I talk about why niching down matters, how strong positioning shortens sales cycles, and what I’ve learned about client discovery in the AI era. 

If your business is growing but feels heavier than it should, this episode will help you assess whether it’s time to refine your positioning, simplify your operations, and evolve in a way that supports long-term growth and alignment.

Show links:

• Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

In this episode of Grow Your Wellth, I sit down with Kayleigh Keen — makeup artist, coach, and educational content creator — to unpack what’s actually working on social media for beauty professionals – really any professional! – today.

Kayleigh shares her own journey navigating the ever-changing world of content creation, including her shift to long-form YouTube, the rise of TikTok-style algorithms, and why follower count is no longer the strongest indicator of success.

We dive into common content mistakes, the power of personal branding, and how to become the influencer of your own business — even if you don’t consider yourself a content creator. Kayleigh also opens up about generational shifts, mindset work, and the importance of showing up authentically to build real relationships (and revenue) online.

Whether you’re a solo beauty pro, service provider, or creative entrepreneur — this episode is packed with clarity, encouragement, and action steps to help you grow with purpose (not pressure).

Follow Kayleigh:

• https://www.instagram.com/kayleighkmua

• https://www.youtube.com/@by.kayleigh

Show links:

• Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

Want to get booked on more podcasts but keep hearing crickets?

Most podcast pitches fall flat, not because the person lacks credibility, but because they are pitching the wrong thing.

In this episode, I share five simple shifts that change everything.

Especially in the AI era, podcasts remain one of the most powerful ways to build trust, create real human connections, and drive meaningful ROI. I have personally landed multiple retainer clients from a single podcast appearance, and I break down why it worked.

As both a podcast host and someone who pitches podcasts professionally, I see firsthand what gets ignored and what gets a yes. I explain why I turn down nearly 80% of the pitches that land in my inbox, and what actually makes a pitch stand out.

If you want podcast visibility that goes deeper, builds authority, and converts into real opportunity, this episode will change how you approach pitching and positioning.

Get the Authority Toolkit at therealfluence.com/toolkit

Show links:

• Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

What do you do when you're laid off during a recession — and the entire industry you’ve worked in is shifting beneath your feet?

If you’re Barbara Jones, you build what’s next.

In this episode of Grow Your Wellth, I sit down with Barbara Jones, founder and CEO of Outshine Talent, the first talent management firm to recognize the rise and relevance of TikTok in popular culture. We trace her remarkable journey from the traditional music industry to the forefront of the creator economy. Barbara shares how she went from working with artists at Columbia and Warner to spotting the earliest waves of creator culture — even before TikTok and brand deals were mainstream.

We talk about what it really takes to manage talent in today’s digital landscape, why relationships still matter more than algorithms, and how Outshine has built a reputation for growing brands and protecting creators. Barbara opens up about her leadership philosophy and the importance of keeping both your team and your talent healthy in a burnout-prone industry. She also shares valuable tips and insights for relationship building too.

If you’re in marketing, media, or building a personal brand of your own, this episode is packed with wisdom on staying ahead of the curve without losing yourself along the way.

Follow Barbara:

@barbarajones

@outshinetalent 

www.outshinetalent.com

Show links:

• Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠
• Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

AI isn’t coming; it’s already here. And it’s actively shaping how brands are discovered, trusted, and chosen.

In this episode of Grow Your Wellth, we’re breaking down what actually shifted in 2025 and shares our grounded, forward-looking predictions for brand growth in 2026, along with how you can leverage AI intentionally to make this your strongest year in business yet.

This isn’t an episode about chasing trends or panicking over technology. It’s about understanding where the real leverage is moving, and why authority, trust, proof, and human connection will matter more than ever in an AI-driven world.

In this episode, you’ll learn:

• Why authority-first brands are becoming the most influential in the AI age
  

• How AI is changing advertising — and why proof and trust now outperform polish
  

• What the rise of AI imagery really means for authentic, human brands
  

• How AI is quietly becoming a powerful referral source (and how to position yourself for it)
  

• Why 2026 will see a major return to in-person connection, community, and long-form conversations
  

✨ Plus, learn more about the Authority Toolkit — a strategic resource designed to help you clarify what you should be known for, strengthen your credibility, and build authority that both humans and AI recognize. Grab yours at www.therealfluence.com/toolkit

If you want 2026 to be the year your brand stops being the best-kept secret and starts getting recognized for what you do best, this episode is your roadmap!

Show links:

• Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠
• Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠⁠⁠⁠

If you're starting the new year feeling overwhelmed, overcommitted, or just plain over it, my conversation with Lisa Woodruff of Organize 365 is your permission slip to reset.

In this episode, Lisa sits down to chat with us about why your household deserves the same systems, structure, and support as any thriving business. Lisa shares how her own struggles with time, mental load, and perfectionism led her to create a powerful framework that helps women reclaim their time, set boundaries, and find calm in the chaos.

You’ll learn how tools like the Sunday Basket can transform your week, why perfectionism is holding you back, and how embracing your executive function can be the key to getting unstuck at home, unlocking a new level of growth at work. Whether you’re managing a family, running a business, or both, Lisa’s philosophy reminds us that organization isn’t about control, it’s about self-care, empowerment, and peace of mind.

Learn more about Lisa and Organize 365 at https://organize365.com/

Show links:

• Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠⁠⁠
• Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠
• Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠⁠⁠