Bob Roda, President & CEO at HemoSonics joins us for this episode of the Growing the Top Line Podcast. Bob has more than 25 years of global experience developing and commercializing innovative diagnostic and medical device products and services. Prior to joining HemoSonics, Bob served as President and CEO of Menarini Silicon Biosystems, Inc, a diagnostic and biotech company. Prior to that he was Vice President and General Manager at Becton Dickinson, where he led the medical and procedural solutions business in the U.S. From 1998 to 2012, Bob held positions at Johnson & Johnson with his last role being WW Vice President, Marketing in Immunohematology, Donor Screening and Clinical Laboratories. In this episode, Bob and Cliff discuss his first business growth challenge, speed to market vs. speed to profit, the process of developing a product launch plan, the importance of understanding your market, post-COVID outlook in the healthcare space and much more.