Gain Traction

Growing Your Tire Business With Judd K. Shader, Founder and CEO at Leeds West Groups


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Judd K. Shader is the Founder and Chief Executive Officer at Leeds West Groups, one of the largest and most-respected leaders in the franchise aftermarket automotive repair space. He founded the company in 2009, when he was a student at the University of Colorado Boulder. Judd is active across various automotive industry boards and organizations and resides in Denver, CO.

In this episode…

As the owner of a tire and auto repair shop, what will it take to expand your number of stores? Have you thought about growing from two to four locations? How about double-digit locations in multiple states? According to Judd K. Shader, whose company started with two Midas shops and now consists of a combined 121 Big O Tires and Midas locations, a large part of that growth is driven by process.

“Anytime you're talking retail, it's process-based. And there's no difference here,” Judd said. “We understood quickly to create the scale we wanted, our processes had to be really tight.” If you’re looking to grow, check out this episode of Gain Traction!

On this episode of Gain Traction, Mike Edge sits down with Judd to discuss the keys to successful scalability for a franchisee in tire and auto repair. Judd shares how his dad gave him the choice between becoming a business owner or pursuing a graduate degree. He ultimately chose to become a franchisee, so his dad helped fund two Midas shops and now Judd and his team have grown their number of stores into the triple digits, with plans toadd more retail locations in markets they already occupy. Don’t miss it!

Here’s a glimpse of what you’ll learn: 
  • Judd K. Shader explains how his dad gave him the choice between earning a MBA or starting a small business
  • Why Judd ended up choosing Midas as his initial business
  • How Judd went from owning two Midas shops to getting heavily involved with tires
  • The importance of process for scalability in the tire and auto repair business
  • How the acquisition of Big O Tires stores led to the formation of Leeds West Groups
  • Why real estate is a great long term investment for Leeds West Groups
Resources mentioned in this episode:
  • Judd Shader on LinkedIn
  • Leeds West Groups
  • Big O Tires
  • Midas
  • Josh Weinreich in LinkedIn 
  • Mike Edge on LinkedIn
  • Tread Partners
Sponsor for this episode...

This episode is brought to you by Tread Partners

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more. 

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Gain TractionBy Mike Edge

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