For many, Amazon remains the most accessible bookstore, especially when we are dealing with the consequences of the Coronavirus spread worldwide. It remains to be debated how much this online platform had to do with the decline of bookstores, but we can be sure of one thing: people will always buy according to their needs.

What Amazon created was the opportunity to get visibility for anyone writing, launching and promoting their own books. That doesn’t mean that everyone will buy it, but some will.And in contrast with the struggle to get your book published on paper, is definitely a win.

The online world is always interactive and evolving and that is the beauty of it also.

We are starting this short Amazon-series by going over the basic questions of how to get your ebook published and eventually make it a bestseller on their platform. Spoiler alert: no scams involved!

Any company’s values and virtues come first and foremost from people: owners, employees and even clients, isn’t it? People like to do business with people. Otherwise, let’s say, why would a respected Hollywood actor open his new restaurant and people would be queuing outside the door to get in? It’s clear he has something other restaurants don’t: his own personal brand, his fame and recognition. He starts to build the Company’s brand from his own.

The problem with great people is they always think they are not good enough, that they don’t deserve more . When the reality is that there is enough fame to go around for everyone. And as entrepreneurs, our own personal image is the best business card we can have for our company.

Today’s episode sheds some light on the advantages of believing in your own personal brand.

In the era of influencers, internet famous and overnight success, do people buy from the best known or the best in the the field?

For many entrepreneurs, the idea of being famous is a sword with a double edge. Of course they would like to be well known in their business but “famous” is a far-fetched notion. And yet, how would the world improve if their business would achieve stardom success? For example, can you imagine a world without Apple and Steve Jobs?

In this episode we challenge the idea and misconception of being famous, by addressing the factual advantages and downsides of “best in the business” vs “best known in the business”

** If interested, please purchase here the Ebook referenced in this episode The Entrepreneurs' Story: A guide for Business Owners 

One of the important characteristics of LinkedIn is that the content shared and consumed daily is not sales-driven but instead is content-based. And combined with the fact that almost everyone has an account there and managing it themselves, for most part, it means you can easily reach the CEO of any company as easy as you would reach any entrepreneur.

But we do believe that the biggest advantage that this professional platform has over other social networking sites is the unrestricted use of article writing. We all have skills, the knowledge, the expertise or the experience that somebody else can benefit from and writing LinkedIn articles is the easiest way to start positioning yourself as an expert in your field.

In this episode we are going over 5 important strategies that can be used to open new conversations, build and strengthen your personal or professional profile and gaining new connections and clients along the way.

When looking back on the year 2020, what is the best way to say good-bye to it? Will you hold it In appreciation or in rejection? After all, this was a year of your life, the ONLY life we have!

We can feel whatever in retrospect, but the reality is that we have learned, we have grown and almost everyone has at least 1 thing to be grateful for. And please don’t say that you didn’t achieved or learned nothing. The concept of “nothing” and “everything” are not real, they do not exist. There is always “something”.

And for 2021, this something is that in this New World, we get to be “new” also. Entrepreneurs have always been good at reinventing themselves and their business so this year, the canvas is white. Go for it, the cards are on the table, the game is on!

Now more than ever, entrepreneurs need to step up and be of service to people, instead of manipulating and faking it all, and so offering them the much needed support through our businesses.

People resonate with real life examples, giving us the possibility to better engage and serve on Social Media.

Anyone with a Social Media account has certain powers online and in this episode we will be discussing the 5 types of influences that business owners can utilise for a better connection with their audience.

From content creating, to consistency, to not choosing the right platform for our needs; we are all guilty of trying too much or trying too little while on Social Media, especially entrepreneurs. The truth is that consistency is what works online. We can argue about the right platform, the perfect content or the optimal posting time, etc but at the end of the day “Done is better than perfect” and engagement is what generates engagement.

As we were mentioning in the previous 2 episodes, if there is something more precious for entrepreneurs than time, we don’t know about it. Efficiency is what we want to focus on while creating and promoting our business online.

Find out the tips and best practices to suit your business needs and invest time in the mediums that you feel most at ease with.

If there is something more precious for entrepreneurs than TIME, we don’t know about it. So it makes sense that our presence on Social Media shouldn’t be time consuming, but rather efficient and purposeful. And so a very important question arrises: Are you a consumer or a creator on Social Media?

Since being present online has such a big impact on our lives and consequently our business, in the last years we have seen a differentiation between the different types of web users and 4 profiles have emerged as a consequence: the follower, the expert, the influencer and the business influencer.

Explore in this episode the characteristics of each Social Media Profile and identify, adjust and improve your online impact in order to maximise your reach.

Quick question before we get into this episode: does your Social Media activity consumes only your time or does it make you money? Let’s be honest, as an entrepreneur you should grow your business first and then share it on all platforms, as your presence here is just a tool to grow, not the main reason why is growing.

Social Media is about visibility, marketing, putting yourself and your business in front of people, communicating, creating a dialog, identifying your customer’s needs and eventually SELLING. It’s like having your own TV or radio station, your own newspaper, editing house, you name it.

But there is much more than Facebook or LinkedIn that can help entrepreneurs reach their clients: publishing an e-book, starting a YouTube channel or a podcast, etc. Find out in this episode how Social Media can make your selling process faster and easier while increasing your credibility as well.

Passion drives us and gives us energy to the point that we don’t know how to stop doing it. Being passionate about your life, your business or your hobbies has extended and ever-growing benefits, elevating energy levels to new highs.

We are, after all, talking in this season about the untold stories of entrepreneurs so sharing my experience with windsurfing fits right like a glove. And just as you can’t surf without wind, you can’t deny that the clients are the driving force of any business. The clients are the wind for any business owner.

Resilience and patience, are they synonym with windsurfing and business? Find out in this episode.