#GrowNOW The Podcast

Selling any type of product or service is basically building a relationship between 2 parties, understanding and anticipating the other’s needs and desires and finding ways to provide for those needs.

A trust bond is vital for any type of sell. Since the development of online businesses and the recent surge in the virtual business world, it is safe to say that people are quite reluctant to give their trust away. And for good reason, seing the amount of frauds and deceits happening. Nevertheless, when we present ourselves in an authentic matter and engage truly with our clients, we stand a better chance of making a sale.

This episode is focused on 2 main keys of increasing your sales. Find out the second tip by listening to the full episode.

This week we are proud to present the latest collaboration interview with our dear friend Elizabeth Gould, for the Australian “Feeling Forwards Podcast”. Her questions were really insightful, wanting to take a peek into the heart and mind of an entrepreneur and we dived deep into how emotions can help or hinder entrepreneurs on their path to success.

In this interview we discuss:

- How to overcome loneliness when you are an entrepreneur

- The challenge of managing the expectations and criticisms of family and friends;

- The danger of entrepreneurs getting stuck and unable to be vulnerable or ask for help;

- Is it possible to manage how entrepreneurs feel about hearing 'no' over and over;

And so much more!

This episode was originally aired on April 21st 2021, on the Feeling Forwards Podcast

https://podcasts.apple.com/us/podcast/s02e16-want-to-take-peek-into-heart-mind-entrepreneur/id1470547674?i=1000517977476

Please visit www.elizabethgould.com for Elizabeth’s coaching programs and expertise. 

In last week’s episode “What’s the secret of buying?”, we were talking about the predictability and impulses of the human behaviour when it comes to buying goods and services. Since we are heading (one foot in already) into an economic crisis, the keys to still sell in 2021 don’t need to be changed, so much as they may need to be personalised.

The “what”, “why”; “when” and “how much” our clients needs and desires have to be met, and getting the right information is crucial. Having conversations geared towards understanding them and asking open-ended questions so they have a chance to further explain would be a first important step.

We have structured this episode in 5 steps or keys that will help any entrepreneur better grasps the evergreen reasoning behind buying and selling.

Doesn’t it seem that we are focused on selling “better” and sales techniques but often forget to go back to the basics of the need or impulse to BUY?

Are our needs real or someone creates them? What’s the exact moment when we realise we have a need that has to be fulfilled by a product or service from the outside ?

Human behaviour is predictable but marketing is still a key factor when it comes to impulse buying. Nevertheless, is also about trust, creating relationships and adding value to the act of serving ur clients as entrepreneurs.

In this episode we go over the subtleties of buying and selling, especially in times of crisis.

As we were mentioning in the previous episode about why is important to be creative and innovative as an entrepreneur, creativity doesn’t come on demand. Nevertheless, it can be cultivated and practiced regularly in order to wake up that enthusiasm that is taking a break right now.

Our 5 easy steps to awaken your innovative side, are accessible and clear and can be used in your business and your personal life also.

We really like the last step, “The Parking list”! Find out how to utilise this simple tool to become more creative.

In entrepreneurship, creativity and innovation are pretty much connected and interlaced with eachother, as they help any business get ahead in a market which would be otherwise dominated by the same old patterns.

As we all are all aware, creativity doesn’t come on demand but in the same time, being stuck only in the operational aspect of the business doesn’t also have benefits in the long run.

Creativity can be a source of enthusiasm and a way to reduce stress and uncertainty, especially in times of a crisis. In this episode we are going over some meaningful reasons why being creative can help you and your business have new energy moving forward in 2021

It would be fair to say that being self employed can be tricky sometimes. Besides the time invested to get to the point of being well known and gaining a reputation in your field, deciding your workload and schedule comes with freedom but also some insecurity in the long run.

So what is the appeal of being self employed?

We are taking the time in this episode to go over the many layers of being an entrepreneur and the different opportunities that this rather flexible business profile has to offer.

We can all agree that the most valuable resource we have is TIME. Money, we can always make more of even when we have lost it all but unfortunately, the luxury of time can’t be won back. That’s why is so important, whenever possible, to put in balance the freedom of being a business owner against the security of being an employee. And if we move from being an employee to self employed we still trade time for money, meaning we can’t earn more money if we don’t work more hours. This is the case of doctors, lawyers or any type of coach for exemple.

What about the advantages of creating a business, creating a system that would allow you to be a business owner?

Join us for this week’s episode as we take a look at these different business profiles and business models: being an employee, self employed and business owner.

When you are an entrepreneur, you need to know how to deal with the months of good revenues and the months of bad revenues. Sometimes the waves of the business are better than expected or you may go through unexpected low points but one thing you can trust, the cycles are there to be recognised and dealt with.

The reality is that business cycles affect not only the business but the business owner as well. So we are focusing this week’s episode on the 5 helpful teachings that we as a business club with experience in business coaching, have gained over time by working with international business owners.

Business owners can delegate a lot of aspects of their business but knowing their key performance figures is not one of them. Together with knowing the current and outstanding balances, optimising the “when” and the “how” are vital responsibilities for any entrepreneur and not to be taken lightly.

If we don’t mesure what’s happening in our business, how can we optimise the results?

As we were talking in the previous episode “Key Performance Indicators for entrepreneurs”: what gets measured, gets focus. What gets focus, gets results. That’s why this episode will focus on the 5 important steps, a checklist if you will, on how to track and optimise your most important reports in order to get clarity and quality figures for your small or medium business.

To join our free monthly Masterminds, please follow us on Facebook and Instagram at @IMNPARIS and stay tuned for upcoming dates for international networking events.

www.imnparis.com