Depending on our beliefs and past experiences, we don’t relate to risk in the same way. What can seem as adrenaline and a challenge for some of us, others think of risks as major red flags, that immediately trigger panic and fear.
Does staying in a “safe” situation seem like a long term solution for anyone? More likely no, and more so, is a safe bet for stagnation and progress killing. Developing the ability to take risks, especially calculated ones, is almost a requirement for entrepreneurs and off course, is a skill that can be learned and polished over time.
Step Nr 4, even if a bit uncomfortable at first, can be applied on all areas of life, not only in business.