#GrowNOW The Podcast

It may not be a fun topic, but is definitely vital for any entrepreneur. How much time do you spend on measuring your business performance?

Most business owners like to be more operational or “hands in the clay” because they like the rush of the process. Yet, when it comes to understanding what really happened during an entire month, business owners shy away from this task. Having a broader aerial view of the business allows us to think of long term plans, strategise and improve on the current game plan.

And how do we do that?

- Observing the way the Corporate world keeps track of their KPI can prove significant for entrepreneurs that are left on their own to figure things out.

- Finding a balance of what kind of KPI to follow so that you don’t get buried in all the figures is also fundamental for the process.

Listen to this episode to discover the process of business performance.

We don’t really like to use the excuse of this crisis anymore to explain all the drastic measures that we as entrepreneurs had to take in order to “hang on” but we are just still in the beginning of the economic mess that is going to change the face of business forever. And with this comes the good old issue of how to reduce, cut or eliminate costs for your business.

Essentially, when the cashflow stops coming in, how do we deal with our own bills and responsibilities? For one, stopping any cash movement that is set by “default” should be a priority. Challenging the need of any immediate purchase or the importance of keeping a certain product that may not perform so well…are these some of the steps you are taking already?

If not, this episode is for you as we are discussing essential methods of managing your costs as a small business owner in 2021.

Reevaluating and reconsidering the relationship we have with money can result in an overall gain over our expenses and eventually spending habits. The changes that we have suffered in the last 12 months are forcing us to do just that: reevaluate and question our usual methods of buying goods and services. But nevertheless, expenses don’t have only one source.

In this episode we are looking at 5 crucial tips on diminishing expenses as an entrepreneur or small business owner.

We truly believe in tip number 3 as it takes into consideration the fact that buying is not the only “by default” option.

Some entrepreneurs tend to overspend when they open a business, either investing in building a website or renting an office space and everything else that comes with the details of making it a “real” business.

Luckily, the Social Media presence truly represents an advantage for any entrepreneur, that it can reduce costs in terms of marketing and honestly replacing a whole website for most of the time. From getting a business address without an office to creating your own website, small business owners are in control of what cash comes out also.

In this episode, we are starting the discussion about what it means to manage your expenses figures, underspending vs overspending.

 Writing a book about your field of business is much more than just another advertising platform for entrepreneurs. Books share content, ideas, information, concepts. You can become an expert in your field and take your message and your business way further.

In this episode we are discussing the why and the how of creating the concept of a book that any business owner can consider writing. And even if a book or an ebook does not translate into immediate sales, as Social Media Marketing can do for your business, the relevance of such a creative product can be seen in many other different ways.

Please access the link for the book mentioned in this episode Ebook The Entrepreneurs' Story : A Guide for Business Owners

For many, Amazon remains the most accessible bookstore, especially when we are dealing with the consequences of the Coronavirus spread worldwide. It remains to be debated how much this online platform had to do with the decline of bookstores, but we can be sure of one thing: people will always buy according to their needs.

What Amazon created was the opportunity to get visibility for anyone writing, launching and promoting their own books. That doesn’t mean that everyone will buy it, but some will.And in contrast with the struggle to get your book published on paper, is definitely a win.

The online world is always interactive and evolving and that is the beauty of it also.

We are starting this short Amazon-series by going over the basic questions of how to get your ebook published and eventually make it a bestseller on their platform. Spoiler alert: no scams involved!

Any company’s values and virtues come first and foremost from people: owners, employees and even clients, isn’t it? People like to do business with people. Otherwise, let’s say, why would a respected Hollywood actor open his new restaurant and people would be queuing outside the door to get in? It’s clear he has something other restaurants don’t: his own personal brand, his fame and recognition. He starts to build the Company’s brand from his own.

The problem with great people is they always think they are not good enough, that they don’t deserve more . When the reality is that there is enough fame to go around for everyone. And as entrepreneurs, our own personal image is the best business card we can have for our company.

Today’s episode sheds some light on the advantages of believing in your own personal brand.

In the era of influencers, internet famous and overnight success, do people buy from the best known or the best in the the field?

For many entrepreneurs, the idea of being famous is a sword with a double edge. Of course they would like to be well known in their business but “famous” is a far-fetched notion. And yet, how would the world improve if their business would achieve stardom success? For example, can you imagine a world without Apple and Steve Jobs?

In this episode we challenge the idea and misconception of being famous, by addressing the factual advantages and downsides of “best in the business” vs “best known in the business”

** If interested, please purchase here the Ebook referenced in this episode The Entrepreneurs' Story: A guide for Business Owners 

One of the important characteristics of LinkedIn is that the content shared and consumed daily is not sales-driven but instead is content-based. And combined with the fact that almost everyone has an account there and managing it themselves, for most part, it means you can easily reach the CEO of any company as easy as you would reach any entrepreneur.

But we do believe that the biggest advantage that this professional platform has over other social networking sites is the unrestricted use of article writing. We all have skills, the knowledge, the expertise or the experience that somebody else can benefit from and writing LinkedIn articles is the easiest way to start positioning yourself as an expert in your field.

In this episode we are going over 5 important strategies that can be used to open new conversations, build and strengthen your personal or professional profile and gaining new connections and clients along the way.

When looking back on the year 2020, what is the best way to say good-bye to it? Will you hold it In appreciation or in rejection? After all, this was a year of your life, the ONLY life we have!

We can feel whatever in retrospect, but the reality is that we have learned, we have grown and almost everyone has at least 1 thing to be grateful for. And please don’t say that you didn’t achieved or learned nothing. The concept of “nothing” and “everything” are not real, they do not exist. There is always “something”.

And for 2021, this something is that in this New World, we get to be “new” also. Entrepreneurs have always been good at reinventing themselves and their business so this year, the canvas is white. Go for it, the cards are on the table, the game is on!