#GrowNOW The Podcast

Now more than ever, entrepreneurs need to step up and be of service to people, instead of manipulating and faking it all, and so offering them the much needed support through our businesses.

People resonate with real life examples, giving us the possibility to better engage and serve on Social Media.

Anyone with a Social Media account has certain powers online and in this episode we will be discussing the 5 types of influences that business owners can utilise for a better connection with their audience.

From content creating, to consistency, to not choosing the right platform for our needs; we are all guilty of trying too much or trying too little while on Social Media, especially entrepreneurs. The truth is that consistency is what works online. We can argue about the right platform, the perfect content or the optimal posting time, etc but at the end of the day “Done is better than perfect” and engagement is what generates engagement.

As we were mentioning in the previous 2 episodes, if there is something more precious for entrepreneurs than time, we don’t know about it. Efficiency is what we want to focus on while creating and promoting our business online.

Find out the tips and best practices to suit your business needs and invest time in the mediums that you feel most at ease with.

If there is something more precious for entrepreneurs than TIME, we don’t know about it. So it makes sense that our presence on Social Media shouldn’t be time consuming, but rather efficient and purposeful. And so a very important question arrises: Are you a consumer or a creator on Social Media?

Since being present online has such a big impact on our lives and consequently our business, in the last years we have seen a differentiation between the different types of web users and 4 profiles have emerged as a consequence: the follower, the expert, the influencer and the business influencer.

Explore in this episode the characteristics of each Social Media Profile and identify, adjust and improve your online impact in order to maximise your reach.

Quick question before we get into this episode: does your Social Media activity consumes only your time or does it make you money? Let’s be honest, as an entrepreneur you should grow your business first and then share it on all platforms, as your presence here is just a tool to grow, not the main reason why is growing.

Social Media is about visibility, marketing, putting yourself and your business in front of people, communicating, creating a dialog, identifying your customer’s needs and eventually SELLING. It’s like having your own TV or radio station, your own newspaper, editing house, you name it.

But there is much more than Facebook or LinkedIn that can help entrepreneurs reach their clients: publishing an e-book, starting a YouTube channel or a podcast, etc. Find out in this episode how Social Media can make your selling process faster and easier while increasing your credibility as well.

Passion drives us and gives us energy to the point that we don’t know how to stop doing it. Being passionate about your life, your business or your hobbies has extended and ever-growing benefits, elevating energy levels to new highs.

We are, after all, talking in this season about the untold stories of entrepreneurs so sharing my experience with windsurfing fits right like a glove. And just as you can’t surf without wind, you can’t deny that the clients are the driving force of any business. The clients are the wind for any business owner.

Resilience and patience, are they synonym with windsurfing and business? Find out in this episode.

We consider the 3 main components of ME to be: my life, my business and my family. That is why we so often forget about another important one: me as a person!

We can easily get off balance because of fear, habit, even passion and ambition. But should we really pay the price of dealing with the resulted shortcomings?

Most entrepreneurs consider their business as more than their work, it becomes part of who they are. And that is one of the first steps to messing up their balance.

In this episode we are going over 5 steps that will help you prioritise more conscious and develop great control over your focus.

Honest truth about being an entrepreneur: if we don’t work, we don’t eat. And the government is not gonna provide any type of pay if we get sick. It is all on us!

We do like to believe we are invincible sometimes and that we will be able to always work. This idea of working harder than anyone else in order to succeed, can eventually cost us more that it’s worth, in terms of physical and mental health.

A successful entrepreneur is someone who creates for himself a supportive environment so that “failure” doesn’t happen in another area of his life like marriage or parenthood, for example. 

And part of this climate is where self-care plays a decisive role. In this episode, we will be focusing on 5 essential daily disciplines that any of us can apply in order to make well-being part of our entrepreneurship journey.

Our goal this season is to present the realities, the intentions and the true stories of being an entrepreneur. And that means taking a look at some sensitive subjects as what it means to experience loneliness when you are working for yourself, by yourself.

It’s absolutely normal for most entrepreneurs to identify themselves with their businesses. And this raises the normal question of how deeply this impacts their life. Although, the more important discussion is on the topic of “ should we allow it to happen?”

We’ll be going over a few important reminders and easy steps to deal with the feeling of overwhelming and loneliness, when you are your own boss.

Not everyone is at ease with meeting new people and even worse, when it’s people that we don’t necessarily like. And yet, even the most boring of meetings has and should have a meaning.

It may sound like a cliché but making the most out of every encounter will pay dividends in the long run.

In this episode, we’ll go over 5 simple steps on how to create impactful connections, no matter if it’s in your personal life or in business. Step nr 4 it’s a great example of how a simple phrase can open so many real conversations :” I prefer to see you when I am able to give the best of myself”.

Can you think of a few times when using this phrase would have had a bigger impact for both parties involved?

We can name it how we want, customer relations, client strategy or customer service but eventually it all comes down to one thing: how do we make them feel after they have bought from us!

As we were talking about in the episode about sales Episode 8 Why a sale can change your life, we can truly consider a sale as being successful when we are convinced ourselves that our product was exactly what our customer needed. And as such, the game is not only to sell but to provide them with a valuable experience after. Customer Service is not only an “admin” duty, is truly a central part of the sale experience.

In today’s episode we will be looking at this topic from 2 different point of views:

1. Understanding clients and the psychology behind it

2. How important is the service level we are offering them

Underpromise and overdeliver, isn’t that what we all hope to provide? This episode provides 5 useful tips to improve your customer’s experience with you.