Growth Driven

Tony’s show has over 14,000,000 Listeners.

The Tony DUrso Show is the #1 show on the VoiceAmerica Network.

Tony’s shows are also syndicated on Roku, Amazon Alexa & 14 AM/FM U.S. Radio Stations.

He is an Amazon bestseller, Elite Entrepreneurs.

Tony helps millions of entrepreneurs learn from the success of others.

He teaches The Vision Map™, the testament to his success.

How To Grow Your Authority As A Leader
My free eBook - https://brandedshareables.com/best-referral-marketing-book/

Ultimately, all leadership is about influence. It’s the single most important factor in your impact.

The best way to grow your authority is to author valuable, influential content for your audience. Being an author is not limited to books, as I discuss in this podcast.

People usually define leadership in various different ways, but if there’s something upon which everybody agrees, it’s definitely the fact that a leader should know how to influence. However, not every leader is born with this ability, and perhaps that’s what makes the difference between successful leaders and average ones.

You’re probably wondering what exactly gives leaders the ability to influence masses of people, and even though the answer to this question may seem redundant, the truth is that their ability to influence is given by their authority. There are several elements that make up a good leader, and most of them are based on authority. If you’re still skeptical, this article will definitely make you change your opinion.

Respect

Leaders are respected by their employees, who do their best to please their bosses. Whenever respect is lost, a leader’s authority decreases remarkably, also affecting his/her ability to influence. However, bear in mind that a true leader earns the respect of his employees instead of commanding it.

Clarity of message

Whenever a leader wants to influence his employees, he creates a very clear message so that it can be understood by everybody. There’s no use in trying to influence somebody through a very complicated speech. Besides, the most elegant way of influencing is by adopting a positive attitude. A good leader knows that these two elements are a guarantee for the success of his message, as long as they’re mixed.

Ability to motivate

A true leader influences by motivating his team members to give their best in order to improve the overall performance. Not all leaders master this skill, since it implies creating that drive for employees first, then for the mission, leaving themselves at last.

Ability to inspire

Believe it or not, there’s the main difference between inspiration and motivation. Inspiration lasts forever, while motivation is temporary and needs to be injected regularly. However, a good leader should know how to instill both.

Ability to strategize

Leaders cannot influence their employees with weak strategies. That’s why they must have the ability to create well-founded strategies that aren’t only clear, but also realistic. A good strategy is seen differently and has exactly what it takes to influence.

Ability to think of a plan B

Alternate plans are very important even after having decided upon a strategy since they make sure that no change or unexpected shift can cause losses of forwarding momentum. Whenever leaders come up with several alternate plans, their colleagues gain more trust and become easier to influence.

Reputation

It’s obvious that a reputed leader can influence people easier than an average one. A leader position must not be occupied by a good guy, but by someone who is renowned for his/her qualities and that has earned the respect of an entire community.

Resilience

Believe it or not, resilience is one of the most important elements that give leaders the ability to influence. They should be able to take it, give it leadership, influence, and find their way out of different situations, regardless of their difficulty. If a leader has no resilience, he/she runs the risk of being replaced in no time.

Persuasion

Persuasion is virtually the highest form of influence. True leaders are experts when it comes to persuading their employees, simply because they know that this element is based n

Strategy And Resources: Nurturing Resources for Business Growth 

According to the resource-based view of strategic management, a firm can gain a competitive advantage by gaining access to strategic resources. This begs the question of what a strategic resource is. When developing a firm's strategy, managers should understand the three basic strategic resources and how they can be used.

Human Resources: A firm's human resources are, quite simply, the employees that it has at its disposal.

Capital Resources: Capital resources are resources that a company uses in the production of goods such as factories and equipment.

Natural Resources: Natural resources are resources that naturally exist in the environment, such as oil, freshwater, minerals, or arable land. 

Managing Resources: To be successful, firms must manage and balance all three strategic resources. It is not enough to have access to just one resource.

Maximize Your Social Influence with Neal Schaffer

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. 

He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. 

He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence.

Micro Influencer Marketing Strategy for Small Business and Startups

A newer concept is known as micro-influencer marketing recently joined the social media scene. It’s the same concept as influencer marketing, but on a smaller scale: Brands partner with individuals with smaller followings on social media to promote products with authentic, visual posts instead of sponsored ads.

Marketing tactics are constantly moving forward, and influencer marketing is no longer a fringe tactic, only for specific industries. In fact, it's a well-adapted strategy that puts your company in front of a new audience and helps build trust for your brand. Searches for influencer marketing have grown by 1500% in the past four years—the growth is clear!

Working with influencers is part relationship management, part financial assessment, and part stringent organization and targeting.

Business Growth Strategy: 10 Core Principals and Template 

According to the U.S. Small Business Association (SBA), about 20 percent of businesses fail before they turn one year old, 50 percent don’t reach five years, and 66 percent don’t reach ten years.

So, what’s the secret sauce behind those business-growth success stories where small startup owners are catapulted into the glamorous millionaire life?

Here are 10 Core Principals to Develop Your Template: 

The money is in the list. Grow your list and followers as the core for all your marketing endeavors. 

The size of your list directly influences the size of your revenue. Of course, it should be built with those who are interested in your message, products, services, and/or content. 

Within your list are influencers. Use your list to directly influence your influencers.

The fortune is in the follow-up. Omnipresence is a key element in how you follow up with customers, sales leads, followers, and visitors. 

Good service is no longer acceptable. Your service must render remarkable experiences. Remarkable experiences turn into positive, online reviews and referrals. 

Impactful communication is a Super Power. Become an Articulate Beast.  

Content is King. Distribution is Queen. Engagement is the Throne. Stories are a powerful tool. The story that’s behind the products you sell, is much more valuable to your customers, than the actual price. 

Content Marketing is the new PR. You must become your own media agency to get the attention you desire. 

Joint Ventures and co-branding are your force multipliers. Forming powerful alliances in this way can reduce the time and resources required to build your business and financial empire. 

Frequency and consistency are omnipotent.  These are the foundations for all success found in branding, marketing, advertising, and public relations.

Generate Free Media and Blogosphere Attention with Dean Rotbart

Lomit Patel is the Senior Vice President of Growth at Together Labs (formerly IMVU), responsible for user acquisition, retention, and monetization. Before IMVU, Lomit managed growth at early-stage startups, including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and EarthLink. Lomit is a public speaker, author, advisor, Forbes Magazine, and recognized as a Mobile Hero by Liftoff.

Lomit's bestselling book, Lean AI, is part of Eric Ries' "The Lean Startup" series and published by O'Reilly.

Benefits of an Omnichannel Marketing Strategy for Small Business 
https://virtualcmo.expert/

Omnichannel marketing implements marketing across multiple platforms, taking by the hand your consumers through their purchase journey, for a richer user experience – your website, email, apps, social media. 

According to ClickZ, omnichannel marketing can deliver three times as much engagement as a single-channel plan.

The key is being able to keep a consistent and personalized voice, and understanding the needs and behaviors of your customers so they keep on coming to interact with your brand.

Omnichannel marketing helps place your message across all channels in a consistent and timely manner – be it mobile, online, or in-store – whatever is most convenient for your customers. 

Every time a customer encounters your brand, they are offered a seamless and personalized customer experience. This leads to better brand visibility, which means greater customer loyalty.

When it comes to omnichannel marketing, consistency is indeed crucial. Evaluate where you are, where you want to go and understand that the future of retail is an integration of both online and in-store shopping, enhanced and customized for complete user experience across multiple channels through whichever method the customer prefers.

One Referral Can Change Your Entire Life
Purchase my eBook "Referology" for only $1.99 - https://www.amazon.com/dp/B098FB4294 

In a world where we're buried in noise from email, social media, and technology, it is even more important to go back and focus on people, building trust and focusing on the individuals who will help us grow as we build meaningful connections.

The core methods of building a referral-based business will never change. They haven't changed in thousands of years. But the way we execute these methods is ever-changing.

Referrals are your most-beloved blind spot.

But when your pervasive blinders are removed, referrals become a pivotal change for substantially growing your business.

Absolutely, every business person loves referrals, and for all the obvious reasons. Yet, few can tell you how they could or would obtain more referrals at will, because turning on the “referral switch” is something most professionals in business do not understand how to do.

This important observation can lead to transformational growth for your brand.

"Most marketers and salespeople know—at least implicitly—that referrals are highly effective. They may not know that referrals drive some of the highest conversion rates among all marketing channels, but they know that getting them is important. Unfortunately, most don’t know the right way to go about getting those valuable referrals." - Forbes

With your mindset changed from “I love getting referrals” to “I have referral policies and processes in place to generate profitable levels of referrals on a consistent basis,” a substantial change will occur to your growth and profitability.

The more you effectively promote your brand to your existing clients and social followers who drive interest and traffic to your website and branded content, the more referrals and sales result.

Existing clients and contacts, when excited and engaged, will introduce you to your next round of “Dream Clients.”

Referology shows you have to dramatically increase your referrals!
Purchase my eBook "Referology" for only $1.99 - https://www.amazon.com/dp/B098FB4294