Growth Experts with Dennis Brown

Cathy Karabetsos is the founder of QCSS, an industry leading US based call center that helps businesses to manage both inbound and outbound customer engagement. Her company has been ranked by Inc Magazine as one of the fastest growing companies in America. She is also a mother of 7 and the host of "The Go Big or Go Broke" podcast.

During our interview we discuss:

- Cathy shares how and why she started her entrepreneurial journey

- She shares one skill she has that has had a huge impact on your business.

- Cathy then shares one thing she really sucks at, that most people would never know about.

- The importance of RESPONSIVENESS when it comes to getting a better ROI on your marketing dollars.

- How call centers can help improve the ROI and overall customer experience.

- We talk about the importance of following up with leads quickly.

- Cathy shares a few examples of how call center can enhance your marketing, customer service and overall customer experience.

- She shares the top strategies that QCSS uses to get new call center clients.

- Cathy shares her favorite growth tool/software.

- She recommend one of her favorite books to the audience.

Cathy's websites:

www.QCSSinc.com

www.CathyKarabetsos.com

Connect w/ Cathy on LinkedIn

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During this solo episode I tackle the question, "Is content still KING?" as opposed to the growing trend and importance of "User Engagement"

Fact is there are over 7 billion people and 1 billion blogs, so content marketing and SEO is harder than ever.

Last but not least, I share 4 reasons why I focus on user engagement vs reach and virality when it comes to generating more leads and sales for my business.

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Stu Heinecke is a Wall Street Journal cartoonist, Hall of Fame-nominated marketer, best-selling author of "How To Get A Meeting with Anyone." Stu is dedicated to producing unfair advantages for B2B clients using "Contact Marketing," a fusion of marketing and sales that supports Account Based Marketing strategies by enabling reps to connect with virtually anyone.

During out interview we discuss:

- Stu talks about the release of his NEW book "Get the Meeting" on October 15, 2019.

- He talks about how "Contact Marketing" has evolved into a 3 prong approach that incorporates both online and offline.

- Stu gave an example of how to use a combination of online ad re-targeting / re-marketing in conjunction with offline "contact marketing" strategies.

- We talk about a NEW concept contact marketing strategy called "pocket campaigns"

- He shares what is a digital persistence campaign?

- Stu talks about a strategy that can lead to over 100% conversion rate.

- How one of the companies in his book got a 69 million % return on marketing campaign investment.

Stu's website:

Get a copy Stu's NEW book, "Get the Meeting"

Connect with Stu on LinkedIn

https://stuheinecke.com/

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Donald Kelly is the host of the popular sales podcast,"The Sales Evangelist". He is also the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that "anyone" can sell if they have the desire and receives the proper training.

During our interview we discuss:

- How Donald got started in sales and why he decided to venture of into his own business.

- Why he started The Sales Evangelist podcast back in 2013.

- Donald shares the 3 big mistakes that small businesses make when trying to grow.

- We talk about how hiring can impact your business both positively OR negatively.

- Donald shares the #1 trait to look for when hiring sales people.

- The reason why straight commission sales people typically will not work out long term.

- He shares the importance of having system for onboarding / training process new hires.

- The importance of helping your team sharpening their saw through ongoing training and coaching.

- We discuss the power of recognition to improve sales results and increase retention.

- Donald shares his favorite growth tool/software.

- He shares one of his favorite books designed to help you grow.

Donald's website:

www.thesalesevangelist.com/freecourse

Connect with Donald on LinkedIn

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Erik Huberman is the Founder & CEO of Hawke Media, a full-service Outsourced CMO based in Santa Monica, CA that launched in 2014 that has grown from 7 to over 120 employees and has serviced 400+ brands including Redbull, HP, Verizon and many more.

During our interview we discuss:

- Erik shares a quick update since his first interview in episode #2. Including an acquisition, getting married and hitting the Inc. 5000 fastest growing company list for the 2nd time.

- We discuss the importance of thinking ahead when it comes to long term growth and how it will change.

- Erik talks about how his strategy has changed from early stage when they were doing low 7 figures as compared to a project $20 million + in 2019.

- He points out the biggest change he had to make in order to maintain their rapid growth.

- Erik talks about one of his biggest mistakes when it came to maintaining growth and how it impacted the business.

- We discuss the most common and difficult challenges entrepreneurs run into while trying to maintain growth year over year.

- Erik shares some of his biggest takeaways from doing 2 acquisitions in less than a year.

- We talk about the difference between bootstrapping growth vs raising outside capital.

- Erik shares one of his top skills he has that has played a big roll in the success in the business.

- He then shares one thing he sucks at that you might be surprised at.

Erik's websites:

www.erikhuberman.com

www.hawkemedia.com

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Matt Ruedlinger has over 25 years' experience in Marketing and Sales and has helped small-local businesses and brand-name Fortune 500 companies alike become leaders in their industry. He has worked alongside world-renowned author and sales expert Jeffrey Gitomer, and has helped businesses promote their products at high-profile events such as the Sport Emmy Awards. Matt has also been a guest on Jaime Master Eventual Millionaire, and Donald Kellys Sales Evangelist plus many more..

During our interview we discuss:

- Matt shares an interesting phenomenon about user acceptance of online paid ads.

- We talk about how/why Google paid ads continues to take over more real estate on the search results page.

- How SEO on Google is more competitive than ever and the risk of having only an organic SEO strategy is so risky.

- Did you know there are over 1 billion blogs and about 7 billion people in the world which means thats 1 blog for every 7 people.

- Matt shares how Google ad costs are based upon a live auction model and how that can impact the cost of conversion.

- The difference between leads generated from Google versus Facebook and why Google is typically more expensive on the front end but NOT always on the back end.

- Matt talks about how to use Facebook and Google ads together to maximize the overall effectiveness of a given campaign.

- We talk about how ad retargeting and remarketing work and why it's such a powerful tactic for staying in front of your target market.

- Matt shares his favorite growth tool.

- He also shares one of his favorite books he just read.

Matt's websites:

www.triplermarketing.com

Connect with Matt on LinkedIn

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In this solo episode I share what exactly is sales intelligence, as well as some tips and strategies around how to leverage sale intelligence to get more clients. I also talk about how and where to gather sales intelligence on your prospects, customers and even your competitors.

Gathering sales intelligence is fast and easy and can make the difference of being relevant or irrelevant to your prospect. So give it a try.

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This is part 2 of my "Top 10 Tools I Use to Grow My Business" episode. In this episode I share 5 more tools I use everyday to help grow my business.

Some of the tools are focused on saving time, enhancing communications or generating leads. It's glaringly obvious today to most entrepreneurs, marketers and sales people that tools can help them but what tools and what price is the key.

If you missed part 1 be sure to check it out!

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In this solo episode I share 10 of my favorite tools that I use to help grow my business. Most of my tools are focused on saving time, enhancing communications or generating leads. It's glaringly obvious today to most entrepreneurs, marketers and sales people that tools can help them but what tools and what price is the key.

Today I shared some of my favorite tools with one primary objective. To help my listeners save time/energy sourcing the right tools. I hope you enjoy part 1 of 2. Stay tuned for the next episode.

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Benjamin Shapiro is a brand development & marketing strategy consultant. He left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting & content business.

Benjamin specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. He is also the producer & host of the top-rated MarTech Podcast.

During our interview we discuss:

- Ben shared why he decided to leave corporate America and start up his own business.

- He shares the 1 thing he wishes he knew before he quit his job to become an entrepreneur.

- We talk about one of the biggest mistakes new entrepreneurs make when launching their business. PLUS 2 strategies on how to avoid it.

- Ben shares the #1 strategy he uses to get new clients for his marketing consulting business.

- Why he started his MarTech podcast and the impact it has had on his business.

- Ben shares his thoughts and strategy behind truly understanding your brand to help ensure success.

- He shares an important exercise to make sure all of the leadership and stakeholders are on the same page.

- Why its critical important to ask and understand what your prospective customers want, need as well as where they spend their time.

- The third and final piece is to create a strategy to go to market.

- Should you outsource channel expertise like Facebook advertising, Google ads?

- Ben shares his favorite growth tool/software.

- He shares one of his favorite books.

Ben's websites:

www.benjshap.com

www.martechpod.com

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