Growth Experts with Dennis Brown

James MacGregor is the CEO and co-founder of Biteable, an online video animation company that helps marketers around the globe create stunning, professional-quailty videos in just minutes. Since its founding in 2014, Biteable has grown its customer base to a staggering 4 million users, all ramping up their content marketing strategies and engaging their target audiences through eye catching animated ads, explainer videos, and social media videos.

During our interview we discuss:

- James shares a very unique strategy that he used to launch Biteable.

- He shares a few of his business metrics including 4 million users and $5 million+ ARR.

- We discuss his core marketing strategy that they use to get new users.

- James shares his perspective on user/revenue churn when it comes two SaaS products. PLUS his best strategies for user retention.

- Then we discuss the core strategies that Biteable uses to add 4 million user as well as what's working today.

- We talk about the power of "going deep" vs shallow when it comes to creating and leveraging content marketing.

- James talks about the power of brand queries/searches via Google.

- He shares what he considers to be the biggest mistake marketers are making when it comes to being successful with video.

- James shares his favorite growth tool/software.

- Then he shares a book he recommends to the audience.

Jame's websites:

www.biteable.com

Twitter

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Jaime Masters has been featured on Yahoo's homepage 6 times, and in Inc, Entrepreneur, and Business Insider. She's been a top Business Coach for over 10 years and has helped hundreds of 6 & 7 figure Entrepreneurs and Business Owners optimize every area of their business. She's also the host of the online show - Eventual Millionaire, where she's interviewed over 400 self made millionaires. She's a tech geek, has two kiddos - and even has a sword wall in her house - Plus she loves creating automated systems and talking business growth!

During our interview we discuss:

- Jaime's #1 strategy for getting new leads and clients for her business.

- We discuss why "MORE LEADS" is not the answer as well as how t increase profits with less leads.

- She shares a step by step walk through of her online pre-qualification workflow. (See download link below)

- Jaime shares why segmenting leads into 3 different buckets can be so highly profitable.

- We talk about the value of helping prospects that are not a good fit for your business to find a good fit.

- Jaime shares why she used to hate sales and why/how she has learned to enjoy it now.

- She shares her favorite growth tool she is using to grow her business.

- Jaime shares her favorite personal development book.

Jaime's websites:

Claim your FREE Lead Qualification Workflow PLUS more free stuff at www.eventualmillionaire.com/growthexpert

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Carman Pirie is a co-founder of Kula Partners, that helps leading a B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers and outpace their competition. Carman is also the co-host of the Kula Ring Manufacturing Podcast.

During out interview we discuss:

- How the B2B buying process is changing and why B2B marketing needs to adjust.

- Carman shares why the concept of an "inbound only" marketing strategy is a surefire way for most businesses to NOT grow.

- He shares how Kula Partners has created a predictable sales model allowing the to go over 30% last year.

- We talk about one of their highest performing pieces of content that they use to generate more opportunities.

- Carman shares with us how Kula compliments their digital marketing efforts by leveraging direct outreach strategies like email and phone.

- We talk about the types of media and cadence used during an outreach campaign and some of the results Kula has seen.

- He shares how they are using paid ads on LinkedIn and how it has changed over time.

- Carman shares his favorite growth tool.

- He shares one of his favorite books and highly recommends to the audience.

Carman's websites:

www.kulapartners.com

Twitter

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Adam Honig (HOE-nig) is the founder and CEO of Spiro (SPEAR-oh)) Technologies, a CRM company focused on breathing new life into sales technology to help salespeople reach new heights. Adam has worked in the tech industry for over 25 years, building companies that deliver enterprise software and solutions, as well as developing award-winning teams across the globe.

During our interview we discuss:

- Adam shares how and why he founded Spiro.

- We discuss how his business is growing over 300% per year and is currently mid 7 figures.

- Then Adam share 4 key ways that AI can improve your sales process, activities and funnel.

- We discuss how emotion can cloud the sales process cause inefficiency and how AI can help prevent that.

- Adam talks about how sale people hate data entry and how AI can dramatically increase productivity for sales people by reduce time data entry.

- He talks about the power and value of having more sales data and how that can help sales leadership.

- Adam shares his favorite growth tool.

- We talk about one of his favorite books that he read recently.

Adam's website:

Follow Adam on Twitter

Email: [email protected]

Download the 44 Best Sales Tips at www.spiro.ai/growthexperts

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Jean Kristensen is a woman on a mission to help others achieve their mission. As a small business and MWBE growth specialist, advocate, executive coach, and trainer, Jean supports budding entrepreneurs, small businesses, government agencies, and prime contractors as they push to the next levels of success.

During our interview we discuss:

- Jean shares how and why she got started helping small businesses start doing business with government agencies.

- Then Jean shares her #1 strategy for getting new consulting clients.

- She shares her top tips for how to start doing business with the government.

- We discuss the importance of becoming "procurement ready" when it comes to doing business with the government.

- Jean talks about the importance of being financial readiness when doing business with the government. Cashflow is king!

- She shares her favorite growth tool/software.

- Then she recommends one of her favorite books.

Jean's websites:

www.jeankristensenassociates.com

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Dale Dupree is The Copier Warrior and leader of The Sales Rebellion. He hails from Orlando, FL where it never snows which means there is no excuse not to cold call. He is a sales entrepreneur that builds relationships over transactions and a nerd about the psychology behind the process.

During our conversation we discuss:

- Why Dale resigned from is job to start The Sale Rebellion.

- Dales shares what exactly The Sales Rebellion is and why it's different.

- He breaks down how his REASON prospecting strategy works.

- Dales shares some of his first touch pieces like his "crumpled letter" strategy.

- We talk about how and why storytelling is a critical component to differentiate yourself from others.

- Dales breaks down a recent case study using his REASON strategy that turned 25 targeted people who received the first touch piece into 11 appointments.

Dales website:

www.thesalesrebellion.com

www.copywarrier.com

www.linkedin.com/in/copierwarrior/

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Adi Arezzini is the co-founder and CEO of Teami Blends, an INC. 5000 multi-million dollar lifestyle brand that she started out of her bedroom just 5 years ago. Teami's product line ranges from wellness blends to tea-infused skincare that is centered around using all-natural, plant- based ingredients - like premium loose-leaf teas - to help customers live happier, healthier lives.

During our interview we discuss:

- Adi shares her story of why and how she came up with the idea for Teami Blends.

- We discuss how they were able to hit the #222 on the Inc. 5000 Fastest Growing company list in 2018.

- We talk about why she choose Instagram as her primary platform for leveraging influencers to grow Teami Blends.

- Adi shares her data driven strategy selecting the right influencers to help grow her brand and sales.

- We talk about why be "relatable" is so important when it comes to selecting the right influencers.

- She talks about the importance of continuity between the influencers organic posts and how the ad appears in their fans/followers feed.

- Adi shares her favorite growth tool/software.

- We end with Adi recommending one of her favorite books for my audience.

Adi's websites:

www.teamiblends.com

www.linkedin.com/in/adi-arezzini-a86332a4/

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During this solo episode I share a recent RANT I did on LinkedIn about 20'ish experts who are faking it til they make it. And how that post turned into a very vigorous discussion and debate that went viral and currently has over 80,000 views.

I also share my thoughts on why the fake it til you make it is the wrong strategy and how to achieve REAL EXPERT status with integrity and authenticity.

Be very careful who you take advice from!

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Michelle Tillis Lederman is an accomplished speaker, trainer, coach and author who has written four books. She was named by Forbes as one of the top 25 Professional Networking Experts to Watch. She helps organizations and individuals to build real relationships for greater results through her company Executive Essentials. Her clients include many fortune 500 companies as well as Madison Square Garden, Ernst and Young, Johnson and Johnson, Sony and many others.

During our interview we discuss:

- Michelle starts out by sharing her #1 strategy for getting new clients for her business.

- Michelle talks about why introverts are in many cases better connectors than extroverts.

- We talk about how any business owner can leverage being a connector to help increase your profits.

- Michelle talks about the biggest advantages to being a connector.

- Why it's not necessary or realistic to every person you know and some ideas on how to be efficient while connecting.

- We talk about the importance of focusing on relationships over transactions when it comes to be a successful connector.

- I share one of my biggest regrets when it comes to my career.

- Michelle shares her favorite software/tool for growing her business.

- She shares her favorite book.

Michelle's websites:

Get a copy of The Connectors Advantage along with some great BONUS offers before it launched on March 5th, 2019.

www.theconnectorsadvantage.com

https://www.linkedin.com/in/communicationexpertspeaker

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Paul Kirch serves as the President/CEO of Sellience, a unique a holistic digital marketing agency specializing in Customer Experience Optimization (CXO). He's also the host an award winning podcast called Boss Academy Radio.

During our interview we discuss:

- Paul starts out by sharing his #1 strategy for getting new clients for his business.

- Then we dissect why and how website owners need learn how to optimize customer experience in order to succeed in marketing their business today.

- Paul talks about one of the biggest mistakes that website owners are making and how to easily fix it.

- We talk about why optimizing user experience is just as important on other platforms like your various social media profiles including LinkedIn.

- Paul talks about the importance of generating compelling and engaging content.

- Paul talks about a content strategy designed to hack the google to help you with keyword rankings.

- We talk about the importance of conversion rate optimization (CRO).

- Then we discuss "rule of 7" in marketing and how ad retargeting / remarketing can dramatically increase your traffic and sales.

- Paul shares his favorite growth tool/software.

- Paul wraps it up by recommending one of his favorite books.

Paul's websites:

www.sellience.com

[email protected]

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