Growth Experts with Dennis Brown

In this solo episode I talk about why only focusing on driving traffic to your website is a HUGE mistake. I then go into detail about a conversion rate optimization (CRO) experiment I did that added over $20k in profit to my bottom line in 2018 and is expected to add $40k plus in 2019.

To listen to a related episode with my friend Joseph Lazukin where he talks about CRO for big ecommerce companies click here.

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During this solo episode I share how after was able to 17X my reach and 33X the engagement with my LinkedIn content. AND along with way generated thousands of inbound leads with just 2 LinkedIn updates...all for FREE!

PLUS a recently released my...

Ultimate Guide to Generating Inbound Leads w/ LinkedIn

AND

The 7 Habits of Highly Successful LinkedIn Users (updated fall 2018)

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Jeremy Slate is the founder of the Create Your Own Life Podcast, which studies the highest performers in the world. He studied literature at Oxford University, Specializes in using podcasting and new media to create celebrity and was ranked #1 in iTunes New and Noteworthy and #26 in the business category. After his success in podcasting, Jeremy Slate and his wife, Brielle Slate, found Command Your Brand to help entrepreneurs get their message out by appearing as guests on podcasts.

During our interview we discuss:

- He shares 3 key steps every podcaster must take before you worry about monetizing your podcast.

- We discuss 5 different ways to monetize your podcast.

- Jeremy shares two ways he has been able to get sponsors for his show.

- Jeremy talks about why CPM advertising is not the best way to monetize most podcasts.

- We talk about the difference and value of a high tickets referral program vs the low ticket affiliate model.

- Jeremy shares his favorite growth tool/software.

- Then he shares and recommends one of his favorite books.

Jeremy's websites:

How to Translate Your Message into Money FREE DOWNLOAD

www.commandyourbrand.media/checklist

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In this solo episode I share 5 of my favorite social media hacks you need to be using in 2019 to increase your engagement, reach and to develop better relationships with your target market.

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Alex Membrillo is CEO of Cardinal Digital Marketing based out of Atlanta, GA. He's a 3X Inc. 5000 honoree and has been featured in Entrepreneur, Search Engine Journal and the Wall Street Journal.

During our interview we discuss:

- The #1 strategy that Alex and his team are leveraging to get new clients for their digital marketing business.

- 3 SEO steps every small businesses need to be doing before you worry about the flavor of the month hacks.

- Alex explains his multi location SEO strategy for get ranked #1 locally to drive highly targeted traffic.

- Alex shares a cool hack to get a backlink from high pagerank websites including non profits, educational, etc.

- We discuss how to leverage infographics to get more SEO links.

- Alex talks about how SEO is NOT a one time event and takes time but with patience it can be a highly profitable source new clients.

-We discuss some of the newest and coolest SEO trends that small businesses should be looking at in 2019.

- Alex shares the #1 thing he would do different, to get further faster, if he could start his business all over again.

- Alex shares his favorite growth tool/software.

- Then he shares and recommends one of his favorite books.

Alex's websites:

https://www.linkedin.com/in/alexmembrillo/

https://www.cardinaldigitalmarketing.com/

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Jordan Rolband is the President and co-founder of DFO Global Performance Commerce, a marketing and technology company. Jordan's expertise includes product development, advertising, media buying, affiliate marketing, ecommerce, Saas and more.

During our interview we discuss:

- How DFO has grown to over 200 employees and more than $10 million in revenue.

- Then Jordan shares the #1 strategy that Jordan uses to get NEW clients today.

- Jordan dissects his 4 step process for growing an e-commerce business using affiliate marketing.

- We talk about some of the biggest mistakes people make when using affiliating marketing.

- Jordan talks about the differences/challenges between marketing in just the US vs globally.

- He shares the 1 thing he would do different to grow faster, if he launched his business today.

- Jordan shares one of his favorite growth tools/software.

- We close it out with Jordan sharing and recommending one of his favorite books.

Jordan's websites:

[email protected]

www.dfo.global

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Neil Patel is the Cofounder of Neil Patel Digital. He is a New York Times Bestselling author. The Wall Street Journal calls him a TOP influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. AND he's the co-host of one of my favorite podcasts called Marketing School.

During our interview we discuss:

- We start out by talking about why Neil is leveraging video on LinkedIn and how it has helped his business.

- Neil unpacks his #1 strategy for growth in 2019.

- He shares detailed stats and analytics on how his Uber Suggest tool is generating high quality, repeat traffic that he uses to convert into leads for his business.

- Neil shares one of his biggest mistakes to avoid when leveraging his free tool marketing model.

- We talk about why even larger companies are using free online tools versus paid tools.

- Neil breaks down the pros and cons of paid traffic over organic traffic.

- He shares why he thinks the Saas business model is a race to the bottom versus how free tools model has helped google generate billions.

- Neil shares the 1 thing he would do differently to get further faster if he could start his Neil Patel Digital business over again.

- Neil shares his #1 growth/software tool.

- Neil closes it out by sharing one of his favorite books focused in and around growth.

Neil's websites:

www.neilpatel.com

www.ubersuggest.com

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Daniel Gefen is the founder of Gefen Media Group as well as the host of the "Can I Pick Your Brain" podcast. He is also a best selling author with his book, "The Self Help Addict"

During our interview we discuss:

- Why Daniel decided to launch his "Can I Pick Your Brain" podcast.

- Then he shares how his passion for podcasting stimulated him to start his podcast booking agency. (Gefen Media Group)

- Then we dive into the meat of the interview where Daniel shares 4 key steps to becoming an authority in your niche.

- Daniel shares 3 key components to being a great podcast guest.

- PLUS a whole lot more.

Daniel's website:

www.podcastguestsuccess.com

www.gefenmediagroup.com

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James Schramko is a well respected business coach and expert when it comes to growing highly profitably membership communities. He is the author of "Work Less Make More" and the is the host of the Superfast Business podcast.

During our interview we discuss:

- James shares his background including how and why he got into online marketing.

- He shares the fact that his business generate over 7 figures in profit.

- James talks about the #1 strategy that he uses to get new clients today.

- We talk about different membership models including Saas, coaching, membership communities and service based businesses.

- James shares the biggest reasons why membership business models are so valuable.

- We discuss how and why James structured his Superfast Business paid membership community.

- James shares THE KEY STEPS to help anyone interested in launching a highly profitable membership business.

- James shares his approach to retaining members and how he is able to have less than 5% member churn in his businesses.

- We talk about what James would do to get further faster, if he could start his business all over again?

- James shares is favorite online tool/software that helps him grow his business.

- Then he shares and recommends one of his favorite books in and around GROWTH.

James websites:

www.superfastbusiness.com

Get a copy of James book, "Work Less Make More"

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Ben Baker has over 25 years of marketing and brand building experience. He is the founder of Your Brand Marketing, the host of the YourLivingBrand.Live podcast and the author of the book, Powerful Personal Brands.

During our conversation we discuss:

- Ben shares how and why he started his marketing business and how it has evolved of over the years.

- Then we discuss the #1 strategy and channels he uses to get new clients today.

- Ben unpacks the importance of trust when it comes to branding. "TRUST - If you don't have it, you have no brand!"

- Ben stresses the importance of branding and how it is the cornerstone to repeat customers.

- We discuss how small businesses can start building trust around their brand.

- Ben shares an invaluable tip about what small businesses need to do to ensure they are putting their best foot forward when it comes to branding.

- Ben shares the one thing he would do differently if he could start his career all over again.

- We talk about Ben's favorite growth tool/software.

- Ben recommends a book for you my audience.

- PLUS a whole lot more.

Ben's websites:

www.yourbrandmarketing.com

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