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Edd Dawson reveals the final step of his Growth Framework: "hone and repeat," detailing how to build a sustainable SEO flywheel through continuous improvement and iteration. This comprehensive guide represents the culmination of 20+ years of SEO experience, showing how to transform one-time optimization into a self-reinforcing cycle of ongoing growth.

• SEO requires continuous attention due to evolving search algorithms and user behaviors
• Regular content updates prevent staleness and keep your site relevant to current search trends
• The flywheel effect creates cumulative gains where each improvement fuels further success
• Practical iteration includes data-driven updates, content expansion, and experimentation
• Systematic content audits should be scheduled at regular intervals
• Documenting changes helps track what strategies work best over time
• The Growth Framework includes six integrated steps: gather, refine, optimize, watch, tune, and hone/repeat

Link to the work in progress: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharing

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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