Growth Hack

Growth Hack

By Papi DigitalBusinessEntrepreneurshipMarketingManagement
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Growth Hack episodes

  • Finding A Slogan That Works
    Slogans feel like an afterthought.
    They are just one of those things that you forget about doing and then rush when you actually need one. On this episode of Growth Hack we bring on Michelle Mazur to talk slogans and why they matter.
    Michelle combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help business owners craft their powerful, captivating message.
    The author of 3 books Michelle has been featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most.
    For more episodes and information, visit us at www.papidigital.com/podcast
    Follow Papi Digital for Marketing Expertise and Insights on:
    Facebook: www.facebook.com/PapiDigital
    Linkedin: www.linkedin.com/company/papidigital
    Instagram: www.instagram.com/_papidigital/
    18 min
  • Stop Paying Influencers & Find Partnerships That Show Authenticity
    Influencer Marketing is one of the most played out tactics in digital. Influencers posting with a picture of a product is what we usually think about when it comes to influencer marketing.
    Users can see it coming a mile away. It feels so forced and unnatural. So does that mean influencer marketing doesn’t work?
    The short answer is yes it does but it now requires creativity to make it work.
    On this episode of Growth Hack we bring on Taylor Lagace to talk about creating authentic relationships with creators that leads to conversions.
    Taylor is the CEO and Co-Founder of Kynship, an influencer marketing agency.
    Taylor started his career in influencer marketing working at Athletes First, an NFL agency, where he was responsible for marketing on behalf of NFL stars, such as Aaron Rodgers, Clay Matthews, and Deshaun Watson. With his past experience, Taylor has been able to help companies go from nothing to millions in revenue in just a few short months.
    For more episodes and information, visit us at www.papidigital.com/podcast
    Link to Influencer Marketing Budget Calculator
    Follow Papi Digital for Marketing Expertise and Insights on:
    Facebook: www.facebook.com/PapiDigital
    Linkedin: www.linkedin.com/company/papidigital
    Instagram: www.instagram.com/_papidigital/
    16 min
  • Ways To Get Online Users To Want To Give You Their Info
    Getting online users to give you their information has been substantially harder over the last few years. Personally I always think to myself oh great just another place I need to unsubscribe from.
    Well on this episode of Growth Hack we bring on Robert Rose to teach us the ways we can get users to want to give up their info!
    Robert has more than 30 years of experience in digital marketing, and the strategic use of content to drive better customer experiences. He’s advised more than 200 companies, including McDonald’s, Facebook, Microsoft, Adidas, Whirlpool, and The Bill & Melinda Gates Foundation.
    Robert’s firm The Content Advisory, is the leading content strategy consulting, research, and education company. Robert is also the co-host of the popular marketing podcast This Old Marketing, which has been downloaded more than two million times in 150 countries.
    For more episodes and information, visit us at www.papidigital.com/podcast
    Follow Papi Digital for Marketing Expertise and Insights on:
    Facebook: www.facebook.com/PapiDigital
    Linkedin: www.linkedin.com/company/papidigital
    Instagram: www.instagram.com/_papidigital/
    19 min
  • LinkedIn: Stop Chasing The Algorithm
    As marketers we are consumed with algorithm chasing. I mean this podcast is all about it!
    When it comes to LinkedIn I’ve met many people who use many different strategies.
    On this episode of Growth Hack we bring on Judi Fox and she tells us to stop chasing the LinkedIn Algorithm.
    Judi started her career as a chemical engineer in 1999 by 2008 when the financial crisis hit she learned the POWER of LinkedIn to quickly network to another job and launch an online side hustle that led to 6-figure consulting business.
    Since then she has created the LinkedIn Business Accelerator method to get millions of views and hundreds of comments through LinkedIn.
    For more episodes and information, visit us at www.papidigital.com/podcast
    Follow Papi Digital for Marketing Expertise and Insights on:
    Facebook: www.facebook.com/PapiDigital
    Linkedin: www.linkedin.com/company/papidigital
    Instagram: www.instagram.com/_papidigital/
    22 min
  • Should You Start A YouTube Channel?
    Have you ever looked up something on YouTube? I hope the answer is duh, hasn’t everyone?
    There are 1 billion YouTube views per day so, why isn’t your business on YouTube?
    On today's episode of Growth Hack we bring on Derral Eves to talk Why YouTube and the How.
    Derral is the CEO of Creatus, a video marketing and strategy company. Derral consults some of the biggest YouTubers in the world. He has helped 27 YouTube channels go from zero to more than a million subscribers, and he has generated nearly 70 billion views on YouTube.
    He is the Wall Street Journal best-selling author of The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue.
    For more episodes and information, visit us at www.papidigital.com/podcast
    Follow Papi Digital for Marketing Expertise and Insights on:
    Facebook: www.facebook.com/PapiDigital
    Linkedin: www.linkedin.com/company/papidigital
    Instagram: www.instagram.com/_papidigital/
    23 min
  • If Your Ads Aren’t Performing You Probably Don’t Have A Strong Lead Magnet
    We all want our ads to perform better. What’s the secret?
    The secret is pretty straightforward have a strong offer. You may think you have a strong offer but is it converting? It’s all about testing, you need to test different offers.
    On this episode of Growth Hack we bring in Rahul Alim to talk strong offers aka lead magnets.
    Rahul is the founder of Custom Creatives, a Digital Marketing Agency that connects companies with their dream clients. He has helped brands such as Realtor.com, Geico, Advertise.com, Reach Local and 1,000’s of local businesses.
    With 16+ years of experience running his agency, he now coaches agency owners to grow 6 figure businesses with his proven G$D Sales Method. His real talk yields real results.
    For more episodes and information, visit us at www.papidigital.com/podcast
    Follow Papi Digital for Marketing Expertise and Insights on:
    Facebook: www.facebook.com/PapiDigital
    Linkedin: www.linkedin.com/company/papidigital
    Instagram: www.instagram.com/_papidigital/
    18 min
  • How To Use Humor To Increase The Success of Campaigns
    Humor causes people to remember information better. Think about your favorite Super Commercials. You probably remember the funny ones.
    Well, there's a reason for this. But since this podcast isn’t dedicated to the psychology of marketing we will stay away from the Why and talk about using humor to increase your campaign results.
    On this episode of Growth Hack we bring on Lianna Patch. Lianna is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order).
    For more episodes and information, visit us at www.papidigital.com/podcast
    Follow Papi Digital for Marketing Expertise and Insights on:
    Facebook: www.facebook.com/PapiDigital
    Linkedin: www.linkedin.com/company/papidigital
    Instagram: www.instagram.com/_papidigital/
    14 min
  • Will We Be Able To Track Marketing Results With All The New Changes?
    The Privacy Movement has changed marketing forever. Our ability to track results continues to dwindle.
    These technologies aim to protect people's privacy online. From iOS 14 to Google’s new Privacy Sandbox what has led us down this path?
    It’s always one of those stories that one person ruined it for all of us. Well today on Growth Hack we bring on Simon Poulton to talk to us about the past and what the future holds for tracking marketing results.
    Simon is the Vice President of Digital Intelligence at Wpromote. He oversees the Analytics Development, Data Analysis & Analytics Solution teams. He sets the vision for the future of digital measurement and actively engages with business leaders to democratize digital marketing analytics allowing organizations to make confident data-backed decisions.
    For more episodes and information, visit us at www.papidigital.com/podcast
    Follow Papi Digital for Marketing Expertise and Insights on:
    Facebook: www.facebook.com/PapiDigital
    Linkedin: www.linkedin.com/company/papidigital
    Instagram: www.instagram.com/_papidigital/
    23 min
  • Critical Touch Points You Want To Consider Along The Consumer Journey
    I’m not one to brag or self promote my wins but man am I damn proud of celebrating our one year anniversary for the podcast. This is our 52nd episode and I want to thank our producer and post production team for all the hard work! It really does take a village!
    Okay, now to why you are here… The Consumer Journey… We’ve talked about this back in episode six but today we bring on an amazing guest to help us look at the consumer journey from a different perspective.
    We bring on Ryan Deiss. Ryan is the Founder and CEO of The Scalable Company (Scalable.co), DigitalMarketer.com, Recess.io, and a Founding Partner at Scalable Equity, LLC, a venture equity accelerator that builds and acquires B2B media and software brands.
    For more episodes and information, visit us at www.papidigital.com/podcast
    Follow Papi Digital for Marketing Expertise and Insights on:
    Facebook: www.facebook.com/PapiDigital
    Linkedin: www.linkedin.com/company/papidigital
    Instagram: www.instagram.com/_papidigital/
    19 min
  • I Trusted A Marketing Company & They Took My Money
    Have you hired a marketing agency before? There's a good chance that you haven’t been happy with the results or outcome.
    It’s said that digital marketers are worse than used car salesmen. Now as a digital marketer myself that's a painful to hear but honestly a truth in the industry.
    There are many bad actors in the industry but I’ve distilled this down to one key factor. Deliverables vs outcome. Foundationally this is the key principle that no one wants to talk about but is the biggest issue in the industry.
    On this episode of Growth Hack we’ve brought on Dennis Yu. Dennis is a former Yahoo search engine engineer who optimized ads and analytics across search and social platforms. He's taken his passion for digital marketing and turned it into training to create good jobs for aspiring
    digital marketers. Dennis has managed campaigns for The Golden State Warriors, Nike, and Rosetta Stone.
    For more episodes and information, visit us at www.papidigital.com/podcast
    Follow Papi Digital for Marketing Expertise and Insights on:
    Facebook: www.facebook.com/PapiDigital
    Linkedin: www.linkedin.com/company/papidigital
    Instagram: www.instagram.com/_papidigital/
    21 min

About Growth Hack

From the publisher's feed

Growth Hack was created to help you spend less ad budget and return more revenue. We show the realities of marketing online and how quickly you can turn around a poor performing campaign. The purpose…