Growth Hack

Growth Hack

By Papi DigitalBusinessEntrepreneurshipMarketingManagement
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Growth Hack episodes

  • The Internet is Noisy - Here Is How To Leave A Loud Impression To Not Be Forgotten
    Everyone responsible for marketing wants their company not to be forgotten. From an initial purchase to referrals being remembered is important.
    The internet is so busy and it’s only getting busier, how do you become memorable?
    This episode will give you one key aspect on how to not be forgotten.
    We bring in Justin Blackman to talk to us about your company's voice and how you say things affect consumers' purchasing behavior.
    Justin dives deeper into brand voice than anyone ever should. He finds the quirks between the commas to establish new rules for writers, and teaches content teams how to add consistency to their content.
    He uses a process called Brand Ventriloquism to match any brand’s writing style and has written for more than 429 different clients. He has created voice guides for industry experts including Amy Porterfield, Stu McLaren, Bobby Klinck, Hayley Hobson, Melyssa Griffin, and several Saas sites you’ve never heard of.
    22 min
  • Decision Making: Why Qualitative Beats Quantitative
    Should we be making decisions solely on data? With all the data in our hands, what’s missing?
    Well according to our guest today Tim Ash he believes the data experts are missing something key.
    Tim believes we need to go back to the basics of how to persuade people and understand human fundamental motivations, how we act, and why we do it.
    Tim is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.
    Tim has worked with companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Intuit, and Cisco.
    For more episodes and information, visit us at www.papidigital.com/podcast
    Follow Papi Digital for Marketing Expertise and Insights on:
    Facebook: www.facebook.com/PapiDigital
    Linkedin: www.linkedin.com/company/papidigital
    Instagram: www.instagram.com/_papidigital/
    23 min
  • How Strong Is Your Brand's Story?
    In marketing we are always told to tell the story of our brand. Some companies attempt to do this and others flat out don’t. I’ve always been fascinated by the companies that do this really well.
    I went down this huge rabbit of voice experts. Oh man, is it a rabbit hole… I even hired one myself to see what all the fuss was about.
    Well in this episode we bring on Caroline Mays from Switch Blade Lemonade to share how you can make your story more profound and less cliche.
    Spoiler alert we didn’t hire Caroline but we wished we did!
    For more episodes and information, visit us at www.papidigital.com/podcast
    Follow Papi Digital for Marketing Expertise and Insights on:
    Facebook: www.facebook.com/PapiDigital
    Linkedin: www.linkedin.com/company/papidigital
    Instagram: www.instagram.com/_papidigital/
    18 min
  • What “Understanding Your Audience” Really Means
    Do you think you know your audience? Well we are here to challenge that very notion.
    On today’s episode of growth hack, we share a story about a failing sports hydration drink that listened to their audience and turned into a multi-million dollar breast milk booster!
    Bryan Alston, the Co-Founder, and CMO of Greater Than helps us move past the typically "Understand your audience" into actionable ways to gain useful insights into your target market.
    Learn what distinguishes a customer from a consumer and what this means for the success of your brand.
    For more episodes and information, visit us at www.papidigital.com/podcast
    Follow Papi Digital for Marketing Expertise and Insights on:
    Facebook: www.facebook.com/PapiDigital
    Linkedin: www.linkedin.com/company/papidigital
    Instagram: www.instagram.com/_papidigital/
    21 min
  • Making Your Conversions Blast Off With Analytics-Based Decision Making
    Do you optimize your site to produce better conversions? Do you attempt to make calculated decisions based on data you see in analytics to improve your website?
    Are the growth hacks you are using working?
    If after these questions you're left with a question mark hovering over your head, there's no need to worry. This episode will get you the answers you need!
    Analytics beast, Brie Anderson drops in to give you the 411 on how to stop treating analytics as a necessary evil and use it like the business weapon it can be.
    For more episodes and information, visit us at www.papidigital.com/podcast
    Follow Papi Digital for Marketing Expertise and Insights on:
    Facebook: www.facebook.com/PapiDigital
    Linkedin: www.linkedin.com/company/papidigital
    Instagram: www.instagram.com/_papidigital/
    18 min
  • Local Marketing for the Post-COVID Era
    Local search was a great way to boost your sales before the pandemic. What has changed and how should you adapt as we exit the health crisis? Greg Sterling stops by to pinpoint the change in consumers' behavior in the post-COVID era and offers actionable ways to continue to thrive using local marketing.
    For more episodes and information, visit us at www.papidigital.com/podcast
    Follow Papi Digital for Marketing Expertise and Insights on:
    Facebook: www.facebook.com/PapiDigital
    Linkedin: www.linkedin.com/company/papidigital
    Instagram: www.instagram.com/_papidigital/
    17 min
  • Making Sense of Your Marketing Data
    Data... Just saying that word feels overwhelming... We entered this world where we have so much data and now we don't know what to do with it.
    Well, some of you do but the reality is we are sitting on so much data that we aren't taking advantage of! Think about the finance department they probably have valuable assets aka data points that marketing would like to know about. You would think what finance has is available to marketing but it's simply not.
    In today's episode of Growth Hack, we bring in Janet Driscoll Miller. Janet President and CEO of the award-winning digital marketing firm, Marketing Mojo, and the author of Data-First Marketing: How to Compete and Win in the Age of Analytics.
    For more episodes and information, visit us at www.papidigital.com/podcast
    Follow Papi Digital for Marketing Expertise and Insights on:
    Facebook: www.facebook.com/PapiDigital
    Linkedin: www.linkedin.com/company/papidigital
    Instagram: www.instagram.com/_papidigital/
    18 min
  • How To Get The Biggest Names To Appear on Your Podcast
    Podcasting! You guys know I love this topic! If you are a podcaster or considering a podcast, lean in and get your notes ready!
    One of the most common questions I hear is how do you get big names on your show?
    Now on this show I've had the lucky opportunity to interview some key people in the marketing world but let me tell you, it wasn't always the case!
    We dedicated this episode to how to get the big names and reveal a major new tool that is bridging this need!
    We bring you, Travis Chappell! Travis is also the host of Build Your Network where he interviews big name guests! Travis is also the founder and CEO of Guestio, a new software that connects high level guests with high level content creators.
    Don’t miss this episode and be sure to learn how to make your own podcast EPIC by booking big name guests!
    For more episodes and information, visit us at www.papidigital.com/podcast
    Follow Papi Digital for Marketing Expertise and Insights on:
    Facebook: www.facebook.com/PapiDigital
    Linkedin: www.linkedin.com/company/papidigital
    Instagram: www.instagram.com/_papidigital/
    23 min
  • Smarter Decisions Happen When You Really Know Your Audience
    Your Customers… Do you know what websites they visit? Do you know what podcasts they listen to? Do you know what social media accounts they follow?
    Some of you may be saying yah and others are probably saying kind of. If your answer isn’t an absolute firm YES, then you need to listen to this episode.
    On this episode of Growth Hack we bring in Rand Fishkin to talk audience insights and how to use them to make smarter marketing decisions.
    For more episodes and information, visit us at www.papidigital.com/podcast
    Follow Papi Digital for Marketing Expertise and Insights on:
    Facebook: www.facebook.com/PapiDigital
    Linkedin: www.linkedin.com/company/papidigital
    Instagram: www.instagram.com/_papidigital/
    24 min
  • Growth Hacking Your Podcast With Google
    SEO takes time, money, effort, and can give you anxiety attacks and frustration. (Well, for some entrepreneurs anyway). Marketing expert Dimple Dang stops by to share some face-melting growth hacks that will propel you to the top of the search results while establishing you as an authority on the podcasting scene.
    For more episodes and information, visit us at www.papidigital.com/podcast
    Follow Papi Digital for Marketing Expertise and Insights on:
    Facebook: www.facebook.com/PapiDigital
    Linkedin: www.linkedin.com/company/papidigital
    Instagram:
    www.instagram.com/_papidigital/
    14 min

About Growth Hack

From the publisher's feed

Growth Hack was created to help you spend less ad budget and return more revenue. We show the realities of marketing online and how quickly you can turn around a poor performing campaign. The purpose…