Growth Hacks

When online payment processor Mollie redefined its key values to put "being loved by customers" at the top of the list, they found that they began to approach everything differently, from hiring, to partnerships, to adopting a unique localization strategy.

In this episode of Growth Hacks, Katja and Kunal are joined by Ken Serdons, chief commercial officer at Mollie. Ken explains how Mollie's key values of being loved by customers and being bold and authentic have influenced every part of the company's DNA, from how they assign responsibilities, to who they hire, and how the company structures and manages its relationships with external partners. Even Mollie's global growth strategy, which focuses on a strategic number of markets to unlock scale, was designed with the company's customer-centric tenet in mind.

When growing and scaling sales teams, stasis can set in even quicker than a sales leader might realize. That's why Marty Sanders, head of American sales at cybersecurity leader Vectra, prioritizes continuous improvement as a goal for every member of his organization. The trio discuss how Marty hires sales leaders that are hyper focused on growth, and what Vectra does to make sure that they're supporting their employees with a culture that allows them to excel. 

A conversation with Gabrielle Ferree of OneTrust, and TCV Principals Katja Gagen and Kunal Mehta.

Communications and marketing teams are often siloed yet need to work hand in hand to build and scale the brand perception that can hypercharge growth. In the inaugural episode of "Growth Hacks," Kunal and Katja are joined by Gabrielle Ferree, head of public relations at OneTrust, the leading privacy, security, and data governance platform. Gabrielle reveals how she pulled in stakeholders across the company when planning a five-year anniversary campaign that celebrated the startup's early successes, and how she aligns PR objectives with business objectives. The conversation also serves up strategy for successfully simplifying your company story, along with smart ways to work with the media. Here's what you will learn: 

• How partnering with stakeholders throughout the organization can organically expand your campaign reach
• How to create a PR playbook from scratch
• The importance of aligning with C-suite business goals and marketing teams
• Understanding the changing rhythms of newsrooms and working with media in 2021
• Expanding the definition of communications into other arenas, including sales and HR 

For all this and much more, settle back and press play.

Achieving market leadership is more than campaign planning and maximizing budget. "Growth Hacks" is a new podcast series from growth equity firm TCV, which has backed more than 350 private and public technology companies since 1995. Join TCV Principals Kunal Mehta and Katja Gagen as they discuss innovative strategies, best practices, and hacks with some of the planet's most in-demand CMOs, CROs, and other growth-minded leaders. Growth Hacks is more than just a conversation: it's an indispensable tool kit for growth-focused leaders who want to sharpen strategy and scale brand awareness and sales to achieve market leadership.