Growth Led Podcast

In this solo episode, I outline what I think around the iOS 14.5 changes and if we're heading into "Advergeddon" with these changes or not, what the changes mean for advertisers, and...most importantly, why I think this is a huge opportunity for great marketers to up their game, work more closely with product managers, and use the product and activation strategies to do more post-click.

Some resources to read include:

• https://9to5mac.com/2021/04/22/apple-expanding-its-app-store-ads-business-rolling-out-suggested-app-ads/
• https://www.cnet.com/how-to/ios-14-5-lets-you-stop-iphone-apps-from-tracking-you-and-it-takes-less-than-a-minute/
• https://9to5mac.com/2021/04/28/leaked-facebook-memo-reveals-how-advertisers-will-be-impacted-following-ios-14-5-release/

Visit us at growthuniversity.io for upcoming programs and events!

Today I interview Hillary Weiss. Hillary is the Founder of Statement Piece Studios, is a Creative Director, Messaging Strategist, Coach and Speaker. 

The topics we discussed were:

• Working with small business owners on what makes them unique 
• How to package your products and services to make more money, get invited to talk at conferences, and create & sell your own frameworks. 
• Transitioning from being a tactician to strategy and coaching. 
• Should entrepreneurs and CEOs build their own personal brands?
• How to build your personal brand?
• Should you close a business because you don’t enjoy it ?

In this interview, I spoke with Marcus Bullock, CEO of Flikshop. 

This is an incredible story and journey that Marcus has been on.  After spending eight years in prison and experiencing the depths of despair after realizing he wasn't getting out early, Marcus found the strength to make it through his sentence, get out into the world again, and build a wildly successful business from scratch. All the while helping other formerly incarcerated people build up their lives again after serving time.

After selling that business, he found his calling helping families stay connected when a loved one is incarcerated via Flikshop. 

We walked through the incredibly difficult journey of life in prison, what it felt like to be on the inside, and what the nexus of Flikshop was.

This was a powerful and eye opening discussion, and I'm grateful that Marcus spent so much time on the show. 

Learn more about Marcus and Flikshop at https://www.flikshop.com

In this episode, Jen Bryan and I discuss all things Apple iOS 14 changes, what it means for advertising, and why Facebook is up in arms.

We go deep into the ways to navigate these changes. 

Enjoy!

Today's episode features Brian Kardon, CMO of Invision. 

We covered a lot of ground. Topics include:

• How Brian handles a large organizational role leading both marketing and sales - this was fascinating to see how he approaches this
• We cover product led growth
• What main metrics he tracks across the organization to ensure growth is on track
• The $5 million dollar launch failure and the mindset of experimentation
• How massive companies keep reinventing themselves to continue growth
• What the future of remote work looks like
• Why companies need to see the light - pulling a quote from Amanda Gorman's inspirational inauguration poem
• And so much more!

Brian can be found on Twitter and LinkedIn.

In this episode I interview Jay Woodard. Our main topic was one of overcoming failure as an operator and entrepreneur, learning how to rebound, and ensuring we don't make the same mistakes again. 

Jay's donut shop - Huckleberry donuts - in Ireland became so popular he had 400+ people waiting in lines around the block, and was selling out donuts within minutes.

This demand was so great that it prompted scale, only to be met with countless challenges. 

Tune in to hear how Jay rebounded and is now building something great again.

Jay has now gone on to found a brand & storytelling agency: https://www.ad32agency.com/

In this episode I interview Shane McCarthy. Shane is the Chief Marketing Officer at Sandboxx, and has been at the company since its earliest days - taking it from startup to scale. 

We discuss everything from chess (fun fact - Shane was an Irish champion as a child) to channel marketing and partnership marketing.

We dive into what is stressing CMO's and other leaders at this point in time, and dive into community building and a whole lot more!

Tune in for a really fun chat!

In today's podcast I interviewed Angela Ferrante. Angela is the founder at Laudable - a startup that helps B2B companies remotely capture high quality video in the form of customer testimonials that drive growth through social proof.

We discuss topics such as:

• The state of marketing going into 2021
• The race to try to capture attention, and the tradeoffs between content production and content distribution
• Personal brands becoming the norm and also supporting companies
• Brand authenticity
• How to know what channels to market in
• LinkedIn becoming more crowded, and what we think may happen
• And so much more

Learn more about Laudable here.

Apple IDFA is coming soon – what marketers need to know.

View the video version of this episode here.

What is Twitter and Snapchat doing to try to compete with the likes of Instagram and TikTok?  Here's my quick take.