Quick run through discussing content production vs distribution as we head into 2021.

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In this conversation with Xenia Muntean from Planable, we do a deep dive on content marketing & SEO, as well as talk about how Xenia built up Planable from idea to scale.

She walks us through the strategies and tactics that Planable is using to reach new users, and how they are approach leveraging resources, downloads, and SEO for driving their key growth metrics.

We cover a lot of ground, including topics such as:

• What's working and not working in the content marketing space?
• Are companies producing too much or too little content?
• To be a great content marketers, what channels do you have to be publishing on?
• Should companies be leveraging TikTok yet? Does every brand need to be there?
• What's the future of the workspace?
• And so much more!

Learn more about Planable and save 30% off a 6-month plan using the promo code "growthled" if you'd like to give it a try.

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In this episode of the Growth Led Podcast, I interviewed Vassy Valchanova. 

Vassy is a digital marketer, trainer, and speaker. During her 15 years in business, she’s worked on almost any facet of marketing for e-commerce and SaaS. But her true focus lies in content marketing and conversion optimization. And the basis of all of this lies with knowing your audience and what works for them - which is why she spends a lot of time when starting a new project on customer development.

We covered a lot of ground in this episode around customer development, including the jobs to be done framework, building personas, and a whole lot more. Topics include:

• What Vassy learned by starting her career in PR (hint - it wasn’t glamorous!)
• How Vassy reads a stunning 100+ articles per week
• What is customer development?
• How do you measure the impact of customer development?
• Who owns persona development on a team?
• What is Jobs to be Done and how does it work?
• And a lot more around personas and customer development.

You can learn more about Vassy and her work here.

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In this episode of the Growth Led Podcast, I interviewed Jessica and Foti from GrowthMentor. GrowthMentor is the industry leading marketplace that helps connect Growth mentors with mentees looking to get better at growth. 

In this episode we cover:

• How to manage your time when working with highly manual aspects of community management
• How GrowthMentor filters their applications to ensure the best talent gets into the network
• Why being open to changing your business model is key to future scale
• How and when does gamification actually work? 
• How cross-network effects in a double sided marketplace help drive growth
• When to automate and when to be a human
• How mentors can provide the most value to mentees by focusing on a framework, not giving advice
• What the most exciting part of the community is (hint...it’s a triggered action)
• What elements of community are very hard?
• How Zoom almost got me to purchase a plan after running out of time on this call!
• ...and so much more!

Check out https://growthmentor.com to learn more about the platform!

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In this episode of the Growth Led Podcast I interviewed Kate Bradley Chernis. Kate is the CEO of Lately and a world renowned content strategist and messaging guru who also happens to be a former Rock and Roll DJ serving 20 million listeners as Music Director and on-air host at Sirius/XM. After seeing Kate blow people’s minds on her views and experience with content and messaging - I knew I had to get her on the show.

We cover themes like:

• Content and messaging and the relative importance of getting this right for your company
• How does user psychology and personas play into your messaging? 
• What are some things that have worked really well?
• Why “checkout” is the absolute worst phrase you can possibly use in marketing and sales messaging. 
• How experience in radio influenced Kate's marketing overall
• Why it's important to have a human in the room when doing sales and marketing (hint: you can't automate everything!)
• and much, much more!

Visit TryLately.com to learn more

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In this interview I talk talked with Alex Mitchell. Alex and I have worked together at Upside Business Travel as well as at Bullseye Admissions. Alex is one of the leading voices in the product space, and I wanted to get him on to talk to us about how to leverage growth for product roadmapping so that the right features or products are built at the right time.

Topics covered include:

• How much involvement do Product Managers have in growth?
• How do you know how much weight to give to experiments
• Example of an experiment that became a key feature in a product
• How PMs, Growth Teams, and companies handle growth as a team sport
• What percentage of features should be driven from Growth and Experiments?
• Much more!

Tune in now!

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Did you know that the annual spend of the Military audience is over $1 Trillion dollars per year?

Do you know the nomenclature to ensure you’re on-brand when advertising to this audience?

Do you know the ways to reach this audience outside of just the usual paid channels?

In this interview, I sat down with Shane McCarthy to talk about these and many more questions around marketing to the military.  Shane is the Chief Marketing Officer at Sandboxx, and has been with the company since its earliest days - taking it from startup to scale.

Tune in if you're an advertiser or marketer looking for a deep dive on the Military audience.

If you're looking to connect with Shane, Craig, or Sandboxx, click over to the Sandboxx website.

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Visit Mastering Growth - the Growth Led Course

This is part 2 of the interview I did with Seamus Leahy. If you didn't see the 1st part, check it out here.

In this podcast, I talk to Seamus about how organizations run growth at scale. Going into this conversation I thought this would be more relevant to larger companies and teams, but even if you're just getting started with growth you should find some value in his insights.

I hope you enjoy this interview!

Visit Mastering Growth - the Growth Led Course

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In this interview, I talk to Seamus Leahy. Seamus's is one of the leading Growth Engineers in the country, having spent years as a Growth Engineer at companies like Twitter, Dropbox, Thumbtack & Votion. He's seen many different growth team formations, and walks us through how these companies operate growth at scale.

Here's a favorite quote of his from this interview:

"One thing I’ve learned about growth is that you have to have relationships with everybody across the company…every product…you are just so embedded in what they are doing”

During this interview Seamus goes into specific setups and scenarios that help ensure maximum growth.

I hope you enjoy this interview!

Visit my free Growth 101 course

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