Growth Marketers - Digital Marketing Experts

Despite what some people may think, webinars are far from dead. In fact, they’re currently experiencing a renaissance of sorts as more and more businesses are beginning to realize the value that they can bring to the table.   

In this episode of the Growth Marketers Podcast, We are joined by Melissa Kwan, co-founder and CEO of eWebinar - an automated webinar platform that combines pre-recorded video with real-time interactions and live chat.   We’re going to take a look at why webinars have made such a comeback and how they’ve evolved in recent years.  

You'll get a lot of valuable insights on how you can leverage webinars for your business as B2B marketer and some trends that we're seeing in both sales and marketing world.   

You'll also learn how you can adapt your business to the way your customers are making buying decisions, as well as how you can use webinars to support them along their buyer's journey.   

Tune in!

When your marketing and sales aren't aligned, how exactly does it affect your business?   

It definitely inhibits growth because increasing revenue is the primary function of marketing and sales. There's no alternative. And it is impossible to predictably and systematically drive new business without it.  

Unless you establish a process for consistently driving quality traffic and converting that traffic into leads, you have zero chance of getting new sales opportunities.    

At OneIMS, we've created our proprietary business development formula: Acquisition + Retention = Growth. Besides using it to help our clients achieve their business goals, we also rely on it internally.   

So what does this formula mean? How does it work? And how can you implement it in your company? Tune in for today's episode of the Growth Marketers Podcast!

Thanks for listening! 

What is content marketing? Well, if you’re a digital marketing veteran, then chances are that the answer to this question is probably already clear.

But for those of us who may be newer or less familiar with what content marketing really means in practice, let's take it back to basics and dive into everything there is to be known about it.

So content marketing, at its heart, is really a strategic way to connect with your target audience by creating and sharing valuable content. The key word there is being valuable. So think about what topics or subjects your target audience would find interesting and useful.

Now, you don’t have to create new content every day. In fact, that can be pretty overwhelming and time-consuming. But you can certainly reuse and share your content on various platforms. The key is to make sure that the content you’re sharing is high quality and relevant to your target audience.

There are lots of different types of content you can create as part of your content marketing strategy. Some of the most popular include blog posts, ebooks, infographics, case studies, social media posts, and videos.

If you’re looking for a more strategic way to connect with your target audience, give content marketing a try. It may take a bit of effort to get started, but it can be well worth it in the long run.

Tune in for today's episode of the Growth Marketers Podcast for advice from the experts!

Thanks for listening 

There are 5.6 billion searches a day, so if your goal as a marketer is to get in front of your audience, there’s really no better place to do that than Google. People actively use it 24/7.   

So is SEO still relevant? Yes! But is it the right strategy for your business?  It depends on many variables.   

In this episode of the Growth Marketers Podcast, we'll outline our top 5 considerations every business leader needs to address before investing in SEO.  We’ll also explain how to develop an SEO strategy and determine if it’s the right move for your organization.   

Check it out!

Living through a pandemic has been the craziest experience any of us has ever had. And just when you think it's over, we're facing even more challenges.  

As a result of global political turmoil, inflation is on the rise, and supply chains are experiencing shortages. The economic downturn is affecting every possible sector one can imagine.  

At times like this, it's only natural that business leaders and marketers feel hesitant and anxious about how to move forward. Should they scale back their efforts and save some money, or should they go all in and use this opportunity to beat their competitors?  

There's a lot of uncertainty around, but we wouldn’t be true marketers if we didn’t try to spin an economic downturn in our favor 😊  

In this episode of the Growth Marketers Podcast, we’ve put together a list of 5 things marketers and business leaders can do to actually benefit from the recession.  

Let's get into it!

Watch a webinar: https://www.oneims.com/webinars/ ►Subscribe to our channel here:  https://www.youtube.com/user/oneims

Here at OneIMS, we've spoken to hundreds, if not thousands, of CEOs over the years. Every company thinks that its problems and challenges are unique. While there’s some truth to that, we still tend to hear the same misconceptions over and over.

In this episode of Growth Marketers Podcast, we examined the 13 most common excuses and false ideas about sales and marketing we hear on a regular basis and addressed them one by one.

If you have similar misconceptions, it probably is a good time to change your mindset. In this episode, we'll talk about how B2B companies use digital marketing to gain a competitive advantage.

Tune in!

You know it, your team knows it, and a couple of people who already tried it can confirm it. Your new product or service is great. But how do you get it across to the broader audience?  

As revolutionary and outstanding as it is, no product can sell itself. And if it's brand new on the market, you'll need to work twice as hard to get it if found on Google.   

In this episode of Growth Marketers Podcast, we examine issues and limitations that we see with search strategy and marketing overall for many companies. 

They lose a lot of opportunities when they only focus on in-market buyers.   

We talked about issues with demand, competition, search volume, and the best ways to overcome them.   

Tune in for the episode!

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Facebook:https://www.facebook.com/OneIMS/  

LinkedIn: https://www.linkedin.com/company/oneims/

Instagram: https://www.instagram.com/oneims/

Twitter: https://twitter.com/oneims?lang=en

Lots of businesses today rely heavily on digital marketing for their growth. Unfortunately, many industrial and manufacturing companies are slow to adopt this change.   

We work with businesses that are thriving in the face of all the outside noise, and we also work with companies that are really struggling. 

There's a real opportunity for explosive growth. It's just a matter of knowing how to use digital marketing effectively. 

In today’s episode, we are going to take a closer look at the seven growth challenges and hurdles that manufacturing companies face today and walk you through the ways how to overcome them.  We’ll specifically share the tactics and tips that we use while working with our clients and explain how we make that happen.   

Tune in!

►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/  LinkedIn: https://www.linkedin.com/company/oneims/Instagram: https://www.instagram.com/oneims/Twitter: https://twitter.com/oneims?lang=en

Welcome to another episode of the Growth Marketers Podcast!

Many manufacturers we work with struggle to break into the Healthcare space. Our today’s guest will explain us how to make it possible. 

Meet Nicole Koharik - B2B Marketing Leader and Communications Expert currently working as a Senior Director of Enterprise Marketing and Corporate Communication at PartsSource.

PartsSource is a 20 year old Healthcare technology company that serves over 5000 Healthcare providers and 6000 suppliers, including all major OEMs around the United States.

A couple of points we discuss:

- How to organize effective internal communication;

- How to manage your brand as an industrial manufacturer;

- How to develop and execute a successful content marketing strategy as a B2B organization;

- How to distribute your marketing resources effectively; 

- How to measure success, what KPIs to track, and much more. 

Tune in! 

►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/

LinkedIn: https://www.linkedin.com/company/oneims/ Instagram:

https://www.instagram.com/oneims/

Twitter: https://twitter.com/oneims?lang=en

As a marketing agency, we have worked with so many different businesses in various stages of their development. Some organizations had the established marketing departments, others were just starting out and building up an internal team.   

Our role is usually not one of a contractor, but rather one of a CMO. We're bringing in senior leadership and support to help companies grow and scale. And over the years, we’ve develop a systematic process of how we integrate in those businesses.  

In today's episode, we'll discuss what you should do in your first 90 days as a new CMO.  If you are just beginning your new job in a new company and feel motivated and inspired to make a mark, tune in! Find out what we believe is necessary to be a successful CMO by following our 8-point checklist.  

We'll talk about some pitfalls and mistakes we have seen over the years working with many businesses that have refilled this position. We'll also share our experience working with CMOs who have stepped into a new role and have been able to have immediate success and progress for their organizations.

►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/

LinkedIn: https://www.linkedin.com/company/oneims/ Instagram:

https://www.instagram.com/oneims/

Twitter: https://twitter.com/oneims?lang=en