Growth Marketers - Digital Marketing Experts

Welcome to another episode of Growth Marketers Podcast! We’re receiving a lot of marketing questions every day, and in today's episode, we’re taking them from our listeners! We can’t wait to answer as many as we can.   

Coming up:    

#1 Are keywords still important for SEO?  

It’s a common belief that keywords aren’t important anymore. Is that so? Do keywords still matter when it comes to your website? Let's figure out.   

#2 Which marketing metrics are the most important to track?   

What metrics should I measure with my marketing campaigns? It comes down to the tactics and overall strategy. Let's explore this further.  #3 What can you do in a short term to build a strong pipeline if you’re on a limited budget?  

Unfortunately, there’s some threshold there depending on your industry, so it may be better to save your money or use them elsewhere. We’ll try to break it down.  

#4 What channel is best for a company that is just getting started?  

A very common question among the new businesses is how to choose a marketing channel. There’s a lot of things you can do with a small budget. Tune in to the podcast for some ideas.  

#5 What should my first hire be in my marketing department?  

Some marketers are strategists but they don’t have the execution skills. Others are doers but they don’t have the big picture thinking capabilities. Can you find someone who will do both? We’re also talking about it in the podcast.  

We hope our answers are helpful! Thanks for submitting those questions, keep sendign them in. We’ll be happy to give our perspective on the marketing topics that interest you. See you in 2022!  

If you enjoyed this podcast, give us a like, leave a comment, and consider subscribing to make sure you won’t miss the future episodes.

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If you have any questions, send us an email at [email protected] or visit oneims.com/podcast

Welcome to another episode of Growth Marketers Podcast! Today, we'll talk about marketing channels. How to choose the best one and where does it fit in your marketing strategy?  One of the most common questions we hear from our listeners and clients is, “what channel is good for doing XYZ?” Not the best question to ask, but extremely common.  

The thing is that when business leaders come to us for marketing help, they tend to be self-diagnosed with what they believe is the problem. They even prescribe their own treatment, giving us recommendations on what we should do, as well as the channels that they believe are best for marketing their business.  

Those conversations are very common among B2B organizations, so let’s use this podcast as an opportunity to define what a channel really is and explain why the channel is not a strategy.  

We’ll walk you through our process of how we go about the channel selection. We'll also talk about the questions you should ask before you decide which channel is going to be most effective for a particular campaign or strategy.  

Tune in!

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If you have any questions, send us an email at [email protected] or visit oneims.com/podcast

Have you already started preparing for 2022?  

Digital marketing is such a rapidly growing space. As we’re all planning the new year and new initiatives in terms of marketing and sales, it’s crucially important to know what tendencies are staying with us, what's arising, and what may never come back.  

Today, we are doing our annual marketing predictions so we're sharing our ideas as to what to expect in 2022!  

It's going to be our third time, so in this episode, we’re also going to look back at our marketing predictions from 2021 because it’s always fun to see what came true.   

Tune in!

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In today’s episode, we dive into the topic that is top of the mind for many of our listeners – short-term and long-term marketing efforts.   We look at this from the perspective of sales activation and brand building, both of which might have the same end goal, but the way you go about them is entirely different.   

Sales activation is just another word for "conversion". It occurs when a prospect decides it is finally time to make a purchase. Sales activation is all about moving from prospect to customer quickly, whereas brand-building is about attracting the prospect's attention and keeping it.   

You might be holding yourself back from sustainable growth if you confuse sales activation tactics with brand building.  

What is the right mix of those two types of strategies? How should you implement those ideas in your organization? And what are some commonalities between category-leading B2B organizations that are doing really well?   

Enjoy the podcast!

Thanks for listening 

In this episode of Growth Marketers Podcast, we dive into the idea of marketing technology - the topic that generates a lot of buzz and confusion around it.   

Marketers and entrepreneurs often leverage it as a crutch. They either try to conform their marketing strategies to their technology or become so enamored with the latest tech stack that they sacrifice their results for it.   

 However, by investing heavily into a tool or technology without really looking into the right marketing strategy for your company, you're causing your business a lot of trouble.  

The point we want to get across in today's podcast is that marketing technology is not a strategy, it’s a tool. You need a strategy in place so you can make the most of this tool.  

What are some common misconceptions about mark tech? How can marketing and business leaders be more informed about their tech stack? And what role does it play in overall marketing strategy?  

Tune in!

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If you have any questions, send us an email at [email protected] or visit oneims.com/podcast

There’s a lot of misunderstanding and confusion around social media, especially in the B2B space. What platform is right for you, how to leverage it properly… All sorts of gurus are spreading different messages on this topic, so we wanted to get in the weeds and help other marketers to best look at social media as part of their marketing mix.  

One thing that we get asked all the time is which social media channel is best. And we think it’s a somewhat flawed question. Whenever someone is looking for one solution for a lot of different problems – that’s not the way to go.  

In this episode of Growth Marketers Podcast, we want to demystify some misconceptions and explain how we think social media should be used and leveraged.   

We discuss the factors to consider when choosing a social media platform, how to measure success, and more.   

Tune in!

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We all know that success doesn’t happen overnight, and obviously, you can’t build a big brand like Google or McDonald's after one campaign. However, we as marketers tend to fall victim to shiny objects syndrome.   

We like to try anything new, we love adding advanced techniques to our campaigns, but in our endless quest for the magic pill that will take our businesses through the roof, we tend to overlook the basics.   

Regardless of the size of your business, you need to understand the fundamentals of marketing, take a step back, and consider what goals you're trying to achieve here and how you're going to achieve them.   

In this episode, we revisit a few things digital marketers should remember. We talk about three of the most common mistakes that we see business owners make and ways to avoid them.   

Tune in!

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There’s a lot of conversations about what channel works best when it comes to attracting new customers. And without a doubt, word of mouth is by far the most effective way to reach customers and get people to buy. That said, it’s also one of the most unpredictable channels and you can’t really do anything to measure it.  

 In this episode of Growth Marketers Podcast, we want to get a little bit into this topic and talk about dark social specifically.  

The term "dark social" refers to "invisible" sharing that takes place within messenger apps, but also through email and text messages.  For example, if you visit the website of any company right now, pick a link, and share the URL with a friend through Snapchat or Facebook Messenger, you have shared it through dark social.   

Even though you didn't type the entire URL into your browser, the share will still appear as "direct" for the company. Since they won't know where the link is coming from, dark social can be a source of referral traffic that is attributed to the wrong channel.    

So how to amplify the word of mouth in the context of dark social and have better control of measuring whether it’s actually working?   

Enjoy the episode!

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Did you ever catch yourself thinking that it’s extremely difficult to get in front of a technical audience? When it comes to anything a little bit more technical by nature, marketers tend to lose all hope due to a bunch of reasons.   

People might say that it’s hard to market to this audience because of XYZ, but these are not the roadblocks that won’t let you market. These are the characteristics that make up their buyer persona. Understanding those characteristics should be the basis of your marketing rather than the excuse why you can’t reach them.   

So if your audience consists of engineers, architects, or manufacturers, this podcast is for you. We talk about some myths and ways to overcome that as marketers in order to get in front of that audience.   

Enjoy!

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In this episode of Growth Marketers Podcast, we are talking about the missing piece in most B2B marketing strategies, which is the creative element of an ad campaign.  

We see a lot of companies shifting their ad spend towards digital – digital marketing, digital ads, demand generation, inbound marketing – however you want to look at it, whereas the traditional marketing part of it is gone by the wayside. They are spending tons of money on data but not much thought goes into the real reason why these ads are supposed to work.   

At the end of the day, the most important part of every ad is whether or not someone is going to stop once they see your ad. As marketers, we should not be forgetting about the creative side of the ads.  

 In today’s podcast, we dive into a couple of things you may not be considering in your marketing efforts and talk about the key ingredient in the B2B ads, which is often overlooked.  

Tune in!

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If you have any questions, send us an email at [email protected] or visit oneims.com/podcast