Growth Marketers - Digital Marketing Experts

Welcome to another episode of Growth Marketers Podcast!  Our today’s guest is Ray Blakney - an award-winning Filipino-American entrepreneur who has over a decade of experience building (bootstrapping) and operating 6 and 7-figure location-independent businesses.   

Ray and his businesses have been featured in magazines such as Entrepreneur, Forbes, The Boston Globe & other top publications.   

He’s co-founder and CEO of a company called Live Lingua – an online learning platform for anybody who wants to learn to speak Spanish. And his most recent venture is a company called PodcastHawk, which is an automated way to get booked as a guest on a podcast.  Ray is an extremely intelligent guy. He understands the impact of digital marketing in an organization because he has experienced it first-hand.  We're sure you'll love this episode and get some good takeaways from his journey.  

Tune in!   

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Marketing, especially in the digital age, is full of terminology, acronyms, and buzzwords. Some of the most common questions we receive each day have to do with understanding marketing terminology. Let's answer a couple of these!   

In today's episode of Growth Marketers Podcast, we are going to unpack and explain a couple of terms that even marketing professionals sometimes misuse - inbound marketing, content marketing, and SEO. There is definitely a difference between them.  

Let's explore it together and see what each of them really mean for your organization. What are the important nuances, and how inbound marketing, content marketing, and SEO work together?  

Enjoy the episode!

Thanks for listening

Welcome to another episode of the Growth Marketers Podcast!   

As you know, we work with a lot of manufacturing companies here at OneIMS. Over the years, we've found that digital marketing can make a real difference if done properly.   

We've decided to start a series of conversations with manufacturing marketing leaders and innovators who did a great job in this area. Our goal is to show you what's possible in your business by telling some real success stories.   

Our today's guest is Terry Arbaugh, the VP of Sales and Marketing at SEACOMP.  Terry totally speaks our language. He has a deep understanding of the impact the digital can have on an organization.  

In our conversation, he shares what they've been able to accomplish in his company and what impact digital marketing has had on their business.  

Tune in!

The marketing landscape has evolved exponentially over the last couple of years, and we’ve been talking a lot about how to build an amazing marketing strategy, technical execution of ideas, tools, and technology. But what actually drives the marketing machine? It’s the team!  

Whether it’s internal or external, freelancers or agencies, there are a number of different ways how you can build and structure your marketing department.   

We’re not going to go too much into who you should hire, what you can outsource, and so on. That’s up to your company and your budget. But what we want to outline today is the skillsets you need to have in your team - step by step.   

Companies that understand what it takes to be successful are already implementing the system we’re sharing in this podcast.  

So who do you need to have as part of your marketing crew to build a powerful marketing machine that generates business? Let's dive in!

Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

If you have any questions, send us an email at [email protected] or visit oneims.com/podcast

Welcome to another episode of the Growth Marketers Podcast! Today we dive into marketing technology.  

There’s a whole slew of tools and technology you can use to execute your marketing strategies. You could go crazy just buying more and more of it. However, at the end of the day, tools are just tools. They are useless if you don’t know how to apply them effectively.  

We want to provide a general overview of how to organize the MarTech products in your toolset and give you some guidance on how to figure out whether you need to add another product to your marketing tech stack.  

We'll look into the most common categories and help you build what we call the marketer’s toolbox.  What technologies and tools do you need to have in your marketer’s arsenal? How do you organize these tools? And ultimately, how do you prioritize which ones to invest in first?  

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If you have any questions, send us an email at [email protected] or visit oneims.com/podcast

Many organizations find themselves in the situation when they do lots of things, but never see the results.   

We can also describe it as doing random acts of marketing, which essentially means executing ineffective tactics without a particular strategy.   

We have seen this quite often in our experience, so this episode is about setting measurable and attainable goals within your marketing team.   

For whatever reason, the marketing department doesn’t always have a framework or methodology in order to accomplish goals to the same extent that other departments do.  

We share the strategy that we like to implement for ourselves as well as for our clients to fix this situation.   

Lots of great information in this podcast so tune in!

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If you have any questions, send us an email at [email protected] or visit oneims.com/podcast

Both lead generation and demand generation are integral parts of B2B marketing. But while most businesses are mainly concerned with lead generation, demand generation is often overlooked. This definitely should not be the case. To get to the leads, you must create demand first.  

What is demand generation, and how can you measure its effectiveness? That's what we talk about in today's episode - the five essential metrics in your demand generation funnel.   

What do we typically measure for our clients? What trends are we seeing among the leading companies in the B2B space? And what metrics you can look at as a key indicator of whether you are moving in the right direction?  

Tune in!

Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

If you have any questions, send us an email at [email protected] or visit oneims.com/podcast

Welcome to another episode of Growth Marketers Podcast! As we were planning for 2022, there was a lot of discussion with our clients - manufacturing companies in particular - all around the same topic. 

How can they fill their pipeline? What can they do to close some business in Q1 of this year? Yes, marketing is a long game, but are there any quick wins they can have right now?

When it comes to marketing and sales, there's no silver bullet or quick fix - at least nothing that will be sustainable. 

Sure, we can make some short-term plans, but we also need to set ourselves up for success in the long term so we don’t have to deal with this question every year.

In this episode, we want to dive into three areas of your business that you can tap into almost immediately to start building some pipeline. 

We are not talking about spending a ton of money on marketing initiatives or trade shows. These are the things that already exist in your business.

Tune in! 

Welcome back to another episode of Growth Marketers Podcast! Today we talk about budgeting for 2022. 

Putting together a marketing budget is one of the most common concerns of our clients in many industries, year after year. This is one of those marketing questions that has been around since the beginning of time. 

Budget conversations usually start around Q3 - Q4 and no wonder! That's when the business leaders who are really proactive about their organizations’ growth start thinking about the near future. 

We are going to share our observations of what we’ve seen in the B2B space and the manufacturing industry in particular. What are some budgeting do’s and don'ts in B2B marketing? And how can you as a manufacturing leader create a marketing budget using a systematic and science-based approach? 

Let's make sure you reach your growth goals this year! 

Thanks for listening

Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

If you have any questions, send us an email at [email protected] or visit oneims.com/podcast

Welcome to another episode of the Growth Marketers Podcast! As we’re entering the new year, every organization is actively looking for ways to improve their business - manufacturing companies included.    

As digital marketers, we worked with a ton of manufacturers. Many of them have been doing business the same way for 10, 15, or sometimes 50 years. But the technology evolves, buyer behavior changes. In an environment like this, we cannot keep doing the same thing and expect different results.   

There are common tendencies among the companies that are not doing so well and struggling to take that next step in their business. But there are also common tendencies among the companies that dominate their respective fields and truly stand out.   

So today’s episode is about what you can do as a manufacturing company to win in 2022. We share our observations from the past 5-10 years. What are the shifts and trends in the manufacturing space regarding sales and marketing? What is the key to success? 

Tune in!

Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

If you have any questions, send us an email at [email protected] or visit oneims.com/podcast