Growth Think Tank

Every business aims to get more customers (which is VERY important to keep the lights on) and most businesses seek to create raving fans. However, marketing in this new economy is actually about creating a "community" for ideal clients.

This episode is about community and we talk with Katie Krimitsos about her journey to create communities around her business. Katie has been working for over seven years on her community for entrepreneurs and now is doing it again with her podcast.

Get the show notes for 050 Katie Krimitsos |Marketing is Really About Creating A Community

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @katiekrimitsos #Customer #IdealClient #Episode050 #Podcasts

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Content Marketing is all the rage in marketing today. It's the strategy of creating valuable content that positions you as the authority in your market.

Phil McGrath has built a business based on his passion for the idea of writing valuable content for people that crave it. Phil has been passionate about this topic for years and decided to fill a gap in the market to create valuable content for his audience. This journey started with a simple document and a passion for English premier league football (aka soccer) and now has him creating live radio segments for huge brands in his market. Discover the 3 principles of content marketing with our guest, Phil McGrath.

Get the show notes for 049 Phil McGrath | 3 Principles to Content Strategy Success

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @katiekrimitsos #Authority #HugeBrands #Episode049 #Podcasts.

Give Leaders in the Trenches a review on iTunes!

No more clones. No more being just like everyone in your industry. In episode 48, Kristen Brown shares how you can stand apart from everyone else by properly using a few simple aspects of branding.

Kristen would know; after 15 years, she left corporate America to strike out on her own. Since creating and branding her own company, she has been featured on top radio and TV shows like "Live! With Kelly and Michael" . This episode is all about standing out and what is possible when you do. Join us in this conversation to get Kristen's perspective on establishing your personal brand.

Get the show notes for 048 Kristen Brown | Brand Differentiation Is More Than Your USP

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #PersonalBrand #AspectofBranding #Episode048 #Podcasts

Give Leaders in the Trenches a review on iTunes!

So many of the episodes on this show talk about the power of the niche. You might resist it now, but listen in to Matthew May share his journey of specializing his CPA powers on clients in the field of technology and let me know why it does not work for you.

Matthew’s path took a few years, but he knew getting that one anchor client in technology would lead to more value in his work as well as higher profits. Listen for the opportunities that Matthew has now because of his niche.

Content Marketing is all the rage in marketing today. It’s the strategy of creating valuable content that positions you as the authority in your market.

Phil McGrath has built a business based on his passion for the idea of writing valuable content for people that crave it. Phil has been passionate about this topic for years and decided to fill a gap in the market to create valuable content for his audience. This journey started with a simple document and a passion for English premier league football (aka soccer) and now has him creating live radio segments for huge brands in his market. Discover the 3 principles of content marketing with our guest, Phil McGrath.

No more clones. No more being just like everyone in your industry. In episode 48, Kristen Brown shares how you can stand apart from everyone else by properly using a few simple aspects of branding.

Kristen would know; after 15 years, she left corporate America to strike out on her own. Since creating and branding her own company, she has been featured on top radio and TV shows like “Live! With Kelly and Michael” . This episode is all about standing out and what is possible when you do. Join us in this conversation to get Kristen’s perspective on establishing your personal brand.

Every business aims to get more customers (which is VERY important to keep the lights on) and most businesses seek to create raving fans. However, marketing in this new economy is actually about creating a “community” for ideal clients.

This episode is about community and we talk with Katie Krimitsos about her journey to create communities around her business. Katie has been working for over seven years on her community for entrepreneurs and now is doing it again with her podcast.

Have you ever thought of taking the stage to share your insights and wisdom? Have you ever thought, “I want to talk to a group of people that can use what I know?” Have you stopped yourself because you don’t know how to take the next steps?

So many of the episodes on this show talk about the power of the niche. You might resist it now, but listen in to Matthew May share his journey of specializing his CPA powers on clients in the field of technology and let me know why it does not work for you.

Every entrepreneur knows the value of sales to their business. However, most misunderstand what sales is really.

Today we talk with Jill Konrath the author of three books on sales. Jill talks about the mindset of successful sellers and specifically we talk about how to connect with people that are crazy busy. Sales is essential to business growth so this episode is a powerful lesson for you to master the sales conversation.

Get the show notes for 047 Jill Konrath | Mindset of the Masterful Seller

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @jillkonrath #SalesConversation #PowerfulLesson #Episode047 #Podcasts

Give Leaders in the Trenches a review on iTunes!