Your top competitor out-sells you month after month. After all the blood, sweat, and tears poured into your product, it feels cosmically abhorrent to allow the injustice.

Or said another way: what gives?

You can have the best product in the world and still undersell if the branding lacks in comparison—what makes your product different from every other on the market?

In this takeover series episode, Amber Khan talks with David Brier, President and Creative Director of DBD International, about branding’s essential part of a product’s success. 

What we discuss:

• Discussing branding myths & David’s background
• Differentiating from the competition
• Avoiding branding mistakes
• Crafting a brand story and gaining attention 
• Pointing out branding mistakes

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com



Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

If you want to grow your business, you have to look at the soil of your organization — culture. Without fertile soil, your business cannot grow. 

However, understanding the culture of your customers can take time.

In this episode, Ricardo González, Cultural Communications Expert, discusses how to navigate culture through different stories and learn about resources that can take your selling game to the next level. 

What we discuss:

• The 5 elements of culture 
• The 6 stages of cultural mastery
• Examples of successful & unsuccessful brand expansion

Check out this resource mentioned during the episode:

• The 6 Stages of Cultural Mastery by Ricardo González 
• The 6 Stages of Cultural Sales by Ricardo González 

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Repeat after me: Not all content is created equal. As the first ingredient of the lead generation recipe, it’s essential to get it right — but not enough on it’s own. Mixing all the ingredients of marketing together can be a subtle art: one our guest is willing to share with us.  

In this takeover series episode, Amber Khan talks with Darryl Praill, CRO at VanillaSoft, about his experience in marketing and tactics to beat out the competition.

What we discuss:

• Discussing content myths
• Investing fears & content mistakes
• Building reputation how-tos
• Creating & budgeting contagious content
• Future trends for content

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com



Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Many businesses are adopting the Revenue Operations role. But what exactly is RevOps? How is success measured and who do they report to? How does a company know the right time to bring on the new position?

In this special Q&A episode, I talk with Mallory Lee, Revenue Operations at Terminus, and Mark Znutas, Vice President of GTM Strategy and Operations at HubSpot. We discuss the intricacies of RevOps and why it’s so revolutionary. 

What we discuss:

• Introductions & the biggest myths of RevOps
• How the RevOps position is measured & transitioned into
• When is a company ready to invest in RevOps?
• Using RevOps to align business operations
• The go-to-market and RevOps connection

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

There's no question: technology has changed sales. A customer can go to a company’s website and order a product directly without ever talking with a salesperson — whether it be a new television or a bigger purchase like a car.  

But not all is doom and gloom when it comes to sales automation.

In this episode, I talk with Barbara Weaver Smith, Founder and CEO at The Whale Hunters. We discuss complex sales and how businesses will continue to ask the question — how do I make my business better. 

In this episode we discuss:

• The difference between sales 1.0, 2.0, & 3.0
• Sales enablement and technology explosion in sales and marketing
• The future of technology and where salespeople fit in
• A challenge for leaders

Check out this resource mentioned during the podcast:

• Whale Hunting With Global Accounts By Barbara Weaver Smith

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop &

Empathy is something you either have or you don’t, right? 

Wrong. 

Empathy is something you can build into the culture of your organization. 

In this Takeover episode, host Amber Khan speaks with Claude Silver, Chief Heart Officer at VaynerMedia about the secrets to building a culture of empathy in the workplace.

They discuss:

• Energy management
• The effects of large world events in the workplace
• Scaling empathy

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

ABM is all about marketing, right? I mean, it’s in the name — account-based marketing.

But ABM is more than that. Done right, it should be something that spans your whole organization.

That’s where ABM 360 steps in. 

In this episode taken from B2BSMX, Alex Symos, Darryl Praill and Anamika Gupta make up an expert panel to dissect the secrets of ABM 360. Whether you’re a seasoned veteran of ABM or a new recruit, you’ll want to hear what they have to say.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Readers are getting impatient. Long gone are the days when tweets are read in great detail. In a world of skimmers, what can be done to keep the audience's attention while relaying the relevant material? 

In this episode, Amber Khan talks with Lee Rowley, Founder at Lee Rowley Copybranding, about his team for the zombie apocalypse, copywriting myths, and the importance of precision writing in order to gain the trust of the audience. 

In this episode we discuss:

• Understanding precision writing & solving the target’s problem
• How to structure persuasive copy
• Copywriting strategies—formatting, empathy, description, & metaphor
• Mistakes to avoid when writing copy
• Finding your buyers through immersive work

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Nobody likes to ask for help. 

But in a world where we’ve been taught that asking for help is a weakness, it’s more important now than ever before to get comfortable asking for help. 

So says my latest guests, Jessica Lalley & Eden Hansing. Jessica is the founder of Voices to Connect, and Eden is the Community Manager at Peak Community, and they joined us on this episode to talk about the power of asking for help. 

In this episode, we discuss:

• Why asking for help is the best thing you can for your career
• Why networking outside your comfort zone is so important
• HOW to ask for the help that you need

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Working with people of diverse cultures is a skill set that leaders need to develop. Learning how to develop cultural mastery goes beyond mere tolerance. The antithesis to hate, after all, is love.

In this replay episode, I talk with Ricardo Gonzalez, Founder & CEO at Bilingual America, about cultural mastery, transformative education, and love.

In this episode we discuss:

• Having a cultural mindset and skillset
• The six stages of cultural mastery
• How empathy differs from sympathy
• How cultural mastery can transform organizational culture

Check out these resources we mentioned during the podcast:

• The 6 Stages of Cultural Mastery by Ricardo Gonzalez

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.