The launch of a company is a big deal, but if preparation hasn’t been taken to build momentum up to that launch, you’re wasting valuable time. Think of every musical artist that leaked a few songs to hype up their upcoming album.

Jonathan Gandolf, Co-Founder & CEO, and Brett McGrath, VP of Marketing of The Juice, join the show to discuss why launch should never be just a one-day event. 

Jonathan and Brett cover:

• Building momentum to the launch
• Buying the company, not the product
• Discussing the vision for the launch

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

We all know that aligning marketing and sales is a surefire way to improve the ability to close deals and retain customers. So, why aren’t more people doing it? To say it plainly: finger pointing. 

We speak with Melton Littlepage, Former SVP of Marketing at Tenable and current CMO at Outreach, and Kate Adams, Former VP of Marketing at Drift and current SVP at Validity Inc., about why we’re getting stuck and missing out on the advantages of alignment and strategies to curb this.

Melton and Kate cover:

• Why sales & marketing struggle to align
• Deep dive into Tenable 
• Actionable steps to improve alignment 

Check out this additional resource mentioned in the episode:

• Drift.com

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

In the early stages of company growth, it might feel like your attention is being pulled in a million different directions; but don’t let that distract you from the benefit that a few great customers can give during pre-launch. 

We speak with Jonathan Gandolf, Co-Founder & CEO of The Juice, about his experience in the early days at The Juice and just how valuable customer relationships really are to the success of the business. 

Jonathan covers:

• Discussing founder-led sales
• Customer confidence & expectations
• Passing the torch on customer relationships

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

We all make mistakes and marketing is no exception; but, learning from those mistakes, adjusting for the future, and implementing future strategies is the difference between failure and success. 

In this special Q&A episode, we speak with various members of the PEAK community about marketing mistakes, Q1 wins, and strategies to improve upon moving forward.

We discuss:

• Biggest mistakes made as marketers
• The COVID-19 pandemic impact & other key changes on Q1
• Discussing strategies for moving forward

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

What kind of employee would you want in your business? A person unhappy with their job but stays because of the paycheck and security? Or a person who quits, knowing that the position isn’t right for them?

We all want better performance in the workplace, but becoming frustrated at the steps to get there, like letting talented yet unhappy employees quit, is counterintuitive.

We speak with Bob Glazer, Founder & CEO at Acceleration Partners, about performance in the workplace, acknowledging unhappy employees, and how to accept blame into your life.

Bob covers:

• Defining performance in marketing
• Toxicity  & culture in the workplace
• Accepting blame & owning the result

Check out these additional resources mentioned in the episode:

• www.robertglazer.com/
• Elevate by Robert Glazer

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

The message of your business plays a big part in developing connections with your audience. But, where do you turn for inspiration when choosing your message? Listening to your audience and letting them define your message is the best way to reflect their needs.

We speak with Jonathan Gandolf, Co-Founder & CEO of The Juice, about early initiatives in creating the brand message and best practices for finding that message. 

Jonathan covers:

• 100 conversations w/ 100 marketers
• Team building’s influence on pivoting the message
• Sticking w/ a consistent message

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

What if I said you have a hidden funnel of buyers under your radar — the ones doing research before ever reaching out to you? Now what if I said there’s an automated solution to identifying those leads? That’s what our guest today is here to talk about.

We speak with Andrew Mahr, Chief Customer Officer at Triblio, about predictive orchestration — what it means and how it can help unmask potential customers with marketing campaigns before they ever reach out.

Andrew covers:

• Understanding predictive orchestration 
• A discussion w/ Rich Whittington
• Takeaways for the audience

Check out this additional resource mentioned in the episode:

• triblio.com/b2bsmx/

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

We’ve all had to deliver a speech sometime in our lives; and, over time, the more we publicly speak, the better we get. But, once we step down from the stage, that confidence doesn’t always stick around. How, then, do we build that confidence to deliver a brand message?

We speak with Monique Russell, Training & Communication Consultant | Leadership & Relationship Development Coach at Clear Communication Solutions, LLC, about how confidence in communication is an internal struggle rather than something improved upon behind a podium. 

Monique covers:

• A communication myth & understanding validation
• Mistakes to avoid with communication
• Next steps for the audience to find their voice

Check out this additional resource mentioned in the episode:

• The Success Principles by Jack Canfield

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Gone are the days when the marketing budget and revenue aren’t measured closely. In today’s world, revenue is the standard by which every marketer stands by; and because it’s so important, our guest has put together a revenue how-to.

We speak with Cody Ward, Senior Director, Demand Generation Marketing at Conexiom, as he explains his 30 revenue rules and why they’re crucial to marketers. 

Cody covers:

• Introducing the 30 revenue rules and why we need them
• Explaining the rules
• Audience questions & answers

Check out these additional resources mentioned in the episode:

• What Got You Here Won’t Get You There by Marshall Goldsmith
• The Infinite Game by Simon Sinek

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

What does being a leader really mean? 

Is it the title? Is it the responsibilities? Is it the number of people you’re in charge of?

Determining your definition of a leader could help you serve people better and, ultimately, make a bigger impact.

In this episode of #FMF, I catch up with my good friend Patrick Lencioni. Patrick is the founder and president of The Table Group, a firm dedicated to helping leaders improve their organizations’ health.

He’s also the author of numerous books including The Five Dysfunctions of a Team, The Ideal Team Player, and the forthcoming The Motive. 

Here’s what we’re unpacking today:

• Defining what a leader is and why it matters
• Seeing your job as a verb instead of a noun
• Why doing the difficult things sets a leader above the rest

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.