Are your advertising dollars helping enable your sales team to sell to the target audience 100% of the time? Or are you missing the mark and wasting resources? If you want a strong performance from your ads that brings in C-Level leaders, person-based advertising is the way to do it. 

Dmitri Lisitski, CEO at Influ2, and Marcus Ackerland, Senior Manager, Performance Marketing at Amplitude, discuss person-based advertising and how it can align sales and marketing. 

Dmitri and Marcus cover:

• Explanation of person-based advertising
• Examples of use-case and successes
• Key takeaways at a high level

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Very few businesses have been able to sell one product to a market through one channel. They’ve had to branch out — looking at expanding products or finding new markets and channels. Sadly, most of these expansion opportunities fail. But why?

Mark Roberge, Managing Director at Stage 2 Capital, discusses predictable growth strategy and how the framework can help increase the successfulness and speed of these expansions. 

Mark covers:

• Why your new product launch isn’t going well
• The science of scale
• Defining product market fit

Credit the above framework to Michael Tushman and this article from HBR: https://hbr.org/2004/04/the-ambidextrous-organization

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

We all like to think that we’re above average drivers, right? But, realistically, that can’t be the case for everyone. The same can be said about interviewing for a job. Are you really as prepared as you think you are? 

Abdul Rastagar, GTM Lead at Benchling, discusses why we tend to think we’re better than we are and what makes a truly good marketing candidate, whether they’re just starting out or have been in a game for a while.

Abdul covers:

• Bringing data & narrative to interview
• Biggest mistakes that candidates make
• Q&A w/ the audience 

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

What makes you buy one loaf of bread over another? They’re both bread right? When a brand differentiates itself from another, the choice is easy. Ignoring the art of differentiation can leave your loaf stale on the shelf. 

We speak with David Brier, President and Creative Director of DBD International, about branding’s essential part of a product’s success. 

David covers:

• How to become scalable through writing a book
• Letting a brand breathe instead of suffocate
• A challenge for the audience

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and her website 

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Selling a product to a buyer in today’s market can be difficult with so many competitors offering similar solutions. The tendency is to differentiate yourself by providing detailed product messaging, but this isn’t always the case.

In this episode of our Takeover series, we hear an episode from Emisary's "ABM Mythbusting Series".

Bernard Brower, Former VP IT North American Consumer Group, Global R&D - J&J, discusses what a buyer is really looking for and how to foster future sales. 

Bernard covers:

• Missing the mark with product messaging
• Tipping the scale with similar products
• How a marketer stays top of mind
• What to look for in a product pilot 

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Less than 1% of marketers have a shot at becoming CMO — a hard statistic, but one that can guide a marketer either way. Learning more about the CMO can help you realize that the role isn’t for you; or, if it is, help you boost your chances.

Sangram Vajre, Host of the Flip My Funnel Podcast at Terminus, discusses what it takes to be a CMO and how to get there for those inclined.

Sangram covers:

• The secret CMO formula
• 5 questions for the audience
• A challenge for the audience

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

You’ve probably received one or two prospecting emails over the past week. But the question is: have you opened them or sent them directly to your trash? Only 62% of people say they will possibly open an email and marketers are trying to figure out how to be one of the lucky few.

In this episode of our Takeover series, we hear an episode from Emisary's "ABM Mythbusting Series".

Mike Conley, Former CIO Optim, currently CTO United Health Group, discusses the ways to get potential customers to open the emails and how to maintain those relationships once you have them. 

Mike covers:

• Prospecting email mistakes
• Focusing on the wins
• Asking for permission 

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

In business, it might feel like the only way to get ahead is to keep your nose to the grindstone and focus on yourself. 

Despite the generally held belief, the opposite is true. Being generous and asking for help in the workplace leads to quicker promotions, more money, and a happier lifestyle.

Sarah Allen-Short, Vice President of Give and Take, discusses this idea that the best employees lead with generosity and how to incorporate it more into your daily routine. 

Sarah covers:

• Why generosity and asking for help works
• Expanding your network with the reciprocity ring
• The reciprocity ring exercise 

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

A technical evangelist and a marketing evangelist will each sit down to write a blog post about what evangelism is — and they’ll both be right. In a position that defines itself by what needs to be reacted to, the role can be complicated to explain.

We speak with Dave Isbitski, Principal Developer Advocate for Amazon Web Services, about what it really means to be an evangelist and be at the forefront of the voice-first revolution.

Dave covers:

• What evangelism means to Dave
• Understanding the voice-first revolution
• 2 specific questions for David & an audience challenge

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

There’s a common sentiment that if it’s not in the budget, it won’t happen. However, after surveying over 100 emissaries, the days of strategizing appropriate times to market to clients through the fiscal year might be over. 

In this episode of our Takeover series, we hear an episode from Emisary's "ABM Mythbusting Series".

Sara Nunez, Chief Executive Officer at Dream To Succeed US, discusses how funding out-of-cycle is no longer a big deal and what that means for investments and customer needs.

Catherine covers:

• How budgeting is changing
• Getting budgeting attention as a marketer
• Why loyalty is more important than sales

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.