Your company doesn’t exist in a vacuum. It’s a push and pull relationship with competing companies. Ignoring key aspects of direct competitors is a misstep that can inhibit the go-to-market team and, ultimately, your success.

Sudeep Cherian, Senior Director and Head of Global Product and Solutions Marketing at LinkedIn, discusses competitive enablement and how it helps his team win business. 

Sudeep covers:

• Internal team structure & collaboration tactics 
• The difference between sales enablement & revenue enablement
• Finding & obtaining relevant intel on competitors 
• Measuring success in relation with sales enablement

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

We’ve all been given a second chance at some point in our lives. But, workplaces aren’t always so forgiving. Televerde is looking to change that — attracting, training, and developing previously incarcerated women for the workforce. 

Deanna Ransom, Head Of Global Marketing at Senzing, Inc., discusses how Televerde is helping give women cutting-edge work experience and why more companies should emulate the strategy.

What you’ll hear:

• Televerde’s training & employment strategy explained
• Removing the stigma of incarceration
• Creating diversity in the workforce
• Using marketing to create brand authenticity

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

As a marketer you want to take pride in your brand; and, while you want to build relationships and interest, it’s important to know how to keep your message from sounding like spam. 

Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard, joins the show to discuss his strategy on how to do account based marketing effectively in a way that engages the audience. 

What you’ll hear:

• Targeting the right accounts
• Explaining the 4 steps to better engagement
• Automation & scale w/ ABM
• Audience Q&A

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

The move to digital has changed the marketing function and has created gaps that marketers need to be aware of. Without a firm understanding of how to capture the initial attention of the customer, you’re leaving revenue on the table. 

Chris Walker, CEO at Refine Labs, discusses these gaps and his new framework to uncover the dark funnel.

Chris covers:

• Acknowledging the gaps 
• Developing a new framework for marketing
• Audience questions & answers

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

If you want your revenue and sales to grow, applying analytics, automation, and attribution to your MarTech stack is the way to do it; and our host and guest are here to show you how. 

Renee Catania, Brand Manager, Commercial Laundry at Whirlpool Corporation, and Liz Brohan, Chief Executive Officer at CBD Marketing, discuss how to align marketing strategies and Whirlpool’s integration techniques.

Renee covers:

• Aligning the MarTech stack to the buyer’s journey 
• Connecting analytics, automation & attribution to sales success 
• Integration across the campaign & different platforms

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

For a lot of sales reps, they’re spending more time on administrative tasks than they’d like to. To help get them back to selling faster and be fully present during a sales call, reps are starting to use a conversational intelligence tool called KAIA.

Craig Matarazzo, Enterprise Account Executive at Outreach, discusses KAIA and how it’s long list of features are so beneficial.  

What you’ll hear:

• Host introduction
• The benefit of using KAIA
• Audience questions & answers

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Most companies just don’t get it.

The most successful companies are built on strong go-to-market teams. It’s time to stop assuming it’s a marketing problem and get to the root: Your CEO owning go-to-market. And our guest today is courageous enough to walk us through it with insight from his new book. 

Rowan Noronha, VP Product Marketing and Founder at Product Marketing Community, Megan Heuer, VP Strategic Initiatives at Winning by Design, Sangram Vajre, Chief Evangelist at Terminus, discuss the questions and stages every company should be aware of in regards to their go-to-market strategy. 

What we discussed:

• Understanding why great companies fail
• The MOVE framework and its 4 questions
• Knowing who owns go-to-market

Check out this additional resource mentioned during the episode: 

• MOVE: The 4 Question Go-To-Market Framework By Sangram Vajre

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

In this open forum conversation, we break down the myth of around category building — where most people get confused and how to better define the experience a company is building. 

Christopher Lochhead, Co-Creator of Category Pirates, Kevin Maney, Partner at Category Design Advisors, and Al Ramadan, Founder and Category Designer at Play Bigger, join the show to discuss category building it’s all its finer details.

The three cover:

• Common category building mistakes
• When to use category design and when to avoid it
• Driving market cap for growth companies
• Inviting analysts into the cycle
• Audience questions & answer

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Most people lean towards a high paying job with the intent to retire as early as possible. But, what happens when you’ve been sitting on a beach for 6 months bored out of your mind? Taking a low paying job in a field you’re passionate about might feel like a huge risk — but it could just as easily be the ticket to a lifetime of happiness. 

In this episode, we summarize the interview with Autumn Coleman, Lead Solution Engineer at Salesforce Marketing Cloud, touching on professional risk and  knowing the right time to take it.

What we discuss:

• Defining professional risk
• Finding your professional happiness
• Creating the right mindset

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

In this special B2BSMX Q & A episode, we are talking all about ABM and how to launch it for SMB. 

We speak with Jessica Fernandez - Manager, Growth Marketing at Rapid7, Muhammad Yasin - EVP, Marketing PERQ, and Ashley DuBois- B2B Marketing Manager at United Airlines about their experience with ABM. After introductions and overview, we dive into the Q & A with the audience. 

Justin’s Panel covers:

• What marketing training they’re tired of
• The differing structure of go-to-market teams
• Audience questions & answers

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.