Taking time to reflect on what worked or didn’t work for the quarter is a good way to regroup and figure out what to do as we head into the unpredictable future. At the very least, it’s a way to therapize our shared challenges with the market. 

In this special quarterly state of the market episode, we touch on emerging trends, what executives are seeing in the marketing world, and the business world in general. 

Our panel includes:

• Darryl Praill, CRO at VanillaSoft
• Michael McCunney, Vice President, Marketing at Revenue Analytics, Inc.
• Caitlin Clark-Zigmond, Director, Global Demand Center and Mid-Market Marketing at Intuit
• James Gilbert, Head of Marketing at CRMNEXT

What we discussed:

• What didn’t work this quarter
• What worked this quarter
• What they’re looking forward to

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Being the only woman in a tech company can come with its fair share of challenges; as you navigate classic archetypes during a disagreement, you may start to wonder whether you handled the situation appropriately. Our guest is here to remind you: You are in control.

On this #onehero episode, we discuss an article by Cory Munchbach, Chief Operating Officer at BlueConic, about how to survive being the only woman in a workplace, staying confident and competent through it all. 

What we discussed:

• The difficulties of being the only woman in a workplace
• Building a great community as a leader
• Straddling boundaries with networking
• Advice to women in the workplace

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Some people are naturally morning people. For others, coffee might be the only way to get them out of bed. If you fall into that latter category but want to start taking advantage of all the benefits that come with an early start, what steps can you take to revamp your routine?

We speak with Jaime Sewell, Director of Growth at BeniComp Health Solutions, about why morning routines are so important and what to do if you’re ready to take the leap. 

What we discussed:

• How to create a morning routine that sets us up for the rest of the day
• Best practices for meditation & affirmations
• Using visualization techniques positively
• The benefits of exercise, reading, and journaling 
• Audience discussion

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

If you’re looking to improve your go-to-market strategy, you have to focus on community. If you have a community you can interact with, you’re getting repeat sales, referrals, and qualitative feedback. But how do you achieve this without sending out different interaction points for each piece? By using a talk-show format through the internet’s distribution channels. 

We speak with Pablo Gonzales, Founder and Chief Executive Connector at Connect With Pablo, about the talk show format and how to create value for your business. 

What we discussed:

• The significance of the talk show format for go-to-market
• The 3 pillars of value, connections, & content
• A personal story about the power of the community
• Audience questions & answers 

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

When you think of your favorite brands, are they selling products or a story? People buy from brands they trust. And one of the best ways to build that trust is to tell a story that consumers can stand behind. 

We speak with Zoltan Lorantffy, Global Marketing Director at Tidal Migrations, about why a brand selling convenience, empowerment, & community will always go further than product.  

What we discussed:

• The connection between a brand and it’s story
• Understanding what a brand really is
• The future of brands in the digital age
• How to improve your brand

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Positioning is fundamental to any business looking to provide clarity around competition, differentiation, and value. So why, then, do so many companies struggle with weak positions? 

We speak with April Dunford, Founder of Ambient Strategy, about her background in positioning and shares some of the common mistakes that companies make.

What we discussed:

• Creating a methodology for positioning & avoiding traps
• How to fix weak positioning 
• Deciding between an existing market category or creating a new one

Check out this additional resource mentioned during the episode:

• Obviously Awesome by April Dunford

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

When you think of the needs of sales & marketing, design probably isn’t the first thing that comes to mind. Despite this, design is everywhere: It’s visual problem solving. It’s a business strategy. It’s a way to position your voice in the market. 

In this #onehero episode, we speak with Shannel Wheeler, Founder of Awesome Design Academy, about everything design and its role in business. 

What we discussed:

• Why sales & marketing needs design
• Design’s role in brand consistency 
• Design’s trust & credibility 

Check out these additional resources mentioned during the episode:

• Awesome Design: 25 Things You Should Know Before Becoming a Graphic Designer by Shannel Wheeler
• Design Insights by Shannel Wheeler 

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

When you think of the needs of sales & marketing, design probably isn’t the first thing that comes to mind. Despite this, design is everywhere: It’s visual problem solving. It’s a business strategy. It’s a way to position your voice in the market. 

In this #onehero episode, we speak with Shannel Wheeler, Founder of Awesome Design Academy, about everything design and its role in business. 

What we discussed:

• Why sales & marketing needs design
• Design’s role in brand consistency 
• Design’s trust & credibility 

Check out these additional resources mentioned during the episode:

• Awesome Design: 25 Things You Should Know Before Becoming a Graphic Designer by Shannel Wheeler
• Design Insights by Shannel Wheeler 

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

It can’t be understated: Being a marketing leader of a startup can be crazy and chaotic. Out of the million tech startups formed every year, only 60% make it to series A, 20% make it to series B, and only 200 go IPO. The good news, however, is that once you make it, you have a strong chance of continued success.

Our guests today, Leela Gill, VP of Marketing & Design at Intelligence Node, and Vijay Damojipurapu, Founder and Principal at Stratyve, share two strategies to help grow your business and reinforce your position as a marketing leader. 

What we discussed:

• Understanding what makes early stage company success so difficult
• The operating framework
• The growth flywheel
• Audience questions & answers

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

You’ve probably heard about intent data before, but might not know just how beneficial it can be to an organization when you have a firm understanding of all its use cases. To understand the full scope of what intent data can do, we’ve brought on a team of experts to each share their experiences.

Members of this roundtable discussion include:

• Michael McCunney, Vice President, Marketing at Revenue Analytics, Inc.
• Lisa Sharapata, CMO at BoostUp.ai
• James Gilbert, Head of Marketing at CRMNEXT
• Millie Resnick, Vice President Product Marketing at Bombora
• Kerry Cunningham, Product Marketing at 6sense
• Robin Izsak-Tseng, VP of Revenue Marketing at G2

What we discussed:

• A deep dive into understanding intent
• Breaking down different types of data
• How intent data can help an organization
• Gathering evidence that a prospect is in-market
• Mapping intent data in order to operationalize it

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.