The Flip My Funnel Podcast is now MOVE: The Go-to-market Podcast. 

Bryan Brown and Sangram Vajre–co-authors of MOVE: The Go to Market Framework–give listeners an exclusive behind-the-scenes look at how the MOVE framework came to be, and how excited they are to shed some light on the story behind their process. 

In this introductory episode, the co-authors share some of their favorite stories from their journey of interviewing dozens of marketing visionaries, share exclusive content, and provide a sneak peek of what’s to come. 

What You’ll Learn: : 

• How the MOVE framework was developed
• Go-to-market: why should we care?
• Sangram and Bryan’s favorite findings after asking marketing visionaries the question: who owns go-to-market?

This is MOVE: The Go-to-market Podcast. Join us on Apple Podcasts, Spotify, or here. Listening on a desktop & can’t see the links? Just search for “Sangram Vajre” in your favorite podcast player.

On this final episode of The Flip My Funnel podcast, we look back on some of the show's highlights. Building an entirely new category of ABM, this show functioned as a way to educate, define, and bring the community together. 

But the conversation is evolving and so. are. we.

Sangram Vajre of Terminus, recounts how the podcast got its start, the lessons learned along the way, and what’s next for the show.

What we discussed:

• Why Sangram started Flip My Funnel
• How B2B is changing
• The show’s next MOVE...

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

With so many CMOs becoming the CEOs of their respective companies, it’s time to ask the question for those CMOs looking to follow the same steps: What are the actionable steps to get there?

We speak with Jeff Perkins, CEO at ParkMobile, about his journey from CMO to CEO and his big lessons that every marketer should know to become CEO. 

What we discussed:

• A background on Park Mobile & how Jeff became a CMO
• What compelled Jeff to become CEO & relationship building
• The timeline to become a CEO
• The power of networking

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

When a business is aligned, culture thrives, revenue and value creation is balanced, and it promotes exponential growth. But only if marketing leads the way. Otherwise, if everyone thinks they own the strategy, no one will own it.

We speak with Kelly Owen Grover, Vice President of Growth at Acoustic, about the relationship between product, marketing, and sales and how to avoid silos within your business. 

What we discussed:

• Understanding who owns strategy & how to delegate 
• How marketing can drive corporate strategy
• The feedback loop and tactics the audience can use
• Bringing a champion into the weeds with you

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Being a leader today just isn’t the same as it used to be. Almost anyone in a leadership position today will tell you that it’s 110% harder. And why? The caliber of employees has changed.

We speak with Tim Elmore, Founder and CEO at Growing Leaders, Inc., about why the employees of today have higher expectations and how to arm yourself with the tools needed to maintain good team members. 

What we discussed:

• Why leading today is harder than in the past
• How to balance being a visionary & having a blind spot
• How stubbornness & open-mindedness can both be leveraged by leaders
• Setting high standards as a market leader & the golden gate paradox

Check out this additional resource mentioned during the episode:

• The Eight Paradoxes of Great Leadership by Tim Elmore

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

An evangelist stems from the idea of bringing the good news. In business, the chief evangelists' role is to help people buy into the vision of the company. And that’s exactly what our guest today has done for Apple and Canva. 

On this episode of our Takeover Tuesday series, we speak with Guy Kawasaki, Chief Evangelist at Canva, about what it means to be an evangelist and why you can’t bludgeon people to become believers. 

What we discussed:

• Guy’s work at Apple as chief evangelist
• How to be a great chief evangelist
• The high importance of formal education
• Looking for the difficult experiences 
• A challenge for the audience

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

If you’re a B2B marketer, you’ve probably heard from executives that LinkedIn is pointless, expensive, and doesn’t deliver quality leads. Our guest, however, feels different. For them, LinkedIn conversation ads have been a game changer.

Corrina Owens, Senior ABM Manager at Gong, discusses why this network is worth the spend and shares some examples with the audience.

What we discussed:

• Why LinkedIn conversation ads are different
• LinkedIn examples for the audience
• The LinkedIn conversation ad strategy 

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

If you ask 10 people what the definition of ABM is, there’s a high likelihood that you’ll receive 10 different responses. But proceed with caution: Don’t let the terminology get in the way of delivering great marketing. 

Corrina Owens, Senior ABM Manager at Gong, walks us through her digital-centric approach to ABM and strategies the audience can take.

What we discussed:

• The dos and don’ts of ABM
• The benefit of technology with ABM to scale your business 
• Discussing success metrics
• Keeping ABM top-of-mind for internal stakeholders

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

If you’re looking to adopt agile, before you go out and start learning software development like Scrum,  you need to get aligned around the desired outcome you’re looking for when adopting.

We speak with Jim Ewel, Trainer, Coach, and Author of The Six Disciplines of Agile Marketing, about why agile is more than just a buzzword and gaining alignment within your organization.  

What we discussed:

• Why agile marketing has not been well understood
• Increasing the pace at which Twitter does testing
• Shifting marketer mindset with cultural shift
• Focusing on the right logistics with meetings
• The major pillars of agile marketing

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Taking time to reflect on what worked or didn’t work for the quarter is a good way to regroup and figure out what to do as we head into the unpredictable future. At the very least, it’s a way to therapize our shared challenges with the market. 

In this special quarterly state of the market episode, we touch on emerging trends, what executives are seeing in the marketing world, and the business world in general. 

Our panel includes:

• Darryl Praill, CRO at VanillaSoft
• Michael McCunney, Vice President, Marketing at Revenue Analytics, Inc.
• Caitlin Clark-Zigmond, Director, Global Demand Center and Mid-Market Marketing at Intuit
• James Gilbert, Head of Marketing at CRMNEXT

What we discussed:

• What didn’t work this quarter
• What worked this quarter
• What they’re looking forward to

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.