Measuring revenue channel success can be tricky in modern times. Before, executives could look at incoming leads, and other traceable metrics to know how well they’re doing. 

But in the digital age where word of mouth through social media carries a hefty amount of the revenue, it might be time to ditch attribution software for less conventional tactics like asking customers directly. 

To walk us through why it’s important to move away from attribution software, we speak with Chris Walker, CEO of Refine Labs. 

What we discussed:

•  Why attribution software is no longer enough
• The attribution mirage
• Audience questions & answers

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Once a decision is made, it becomes a story. Enough stories make up a life. When you look back and tell that grand story to your loved ones, do you want to be the hero or the villain?

We’ll all be faced with decisions either personally or professionally that will go against our values. Framing each decision as a future story can help us develop and shape our careers and personal lives. 

We speak with Andy Stanley, Founder of AndyStanley.com & Author of Better Decisions, Fewer Regrets, about his idea of the internal salesperson and creating clarity for your organization.

What we discussed:

• Andy’s book and the internal salesperson
• Making the tough decisions as an organization
• Your integrity as a leader & simplifying decision making
• How to know what the wise thing to do is
• Audience questions & answers
• A challenge to the audience

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

The subscription economy has led to a huge change in the software world. All of a sudden, customers aren’t a one-and-done deal. If they’re not satisfied with a product at the end of their subscription, the company will notice when they don’t renew. 

This has pushed customer retention into the limelight. But what steps are taken to retain more customers?

On this episode of the Tuesday Takeover series, we speak with Dan Steinman, Chief Evangelist at Gainsight, all about customer success and his transition into the chief evangelist position.

What we discussed:

• How customer success at Gainsight came to be
• Transitioning from chief customer officer to chief evangelist
• Integrating an evangelism role into your company
• Discussing the book: Customer Success
• A challenge for the audience

Check out this additional resource mentioned in the episode:

• Customer Success by Nick Mehta, Dan Steinman, & Lincoln Murphy

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Every business knows that creating a better customer experience should be a priority. And oftentimes, a business will see the benefits right away. The issue, however, is scaling. There’s no time to grind away with every individual. Yes, you’re creating an advanced customer experience, but at the cost of a lot of time. 

Our guests today, Lisa Sharapata, CMO at BoostUp.ai, and James Kessinger, Chief Marketing Officer at Hushly, walk us through the ways of scaling your customer’s buying experience with ABM.

What we discussed:

• Scaling the customer journey with company investment & technology
• Working with your sales team to get the most out of your accounts
• Audience questions & answers

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Becoming a CMO is a success in itself; but retaining the role is another success entirely. To better understand why, we speak with a panel to share personal experience and what it's really like to be a CMO.

Shawn Herring, VP of Marketing at PandaDoc, Deanna Ransom, Head Of Global Marketing at Senzing, Inc., and Gaurav Bhatia, Chief Marketing Officer at PenFed Credit Union, join the panel to discuss the CMO position and some hidden truths that could help you make a more informed decision if you’re pursuing the role. 

What you’ll hear:

• Breaking through the ceiling to get promoted 
• What makes a good CMO versus a bad one
• Where CMOs spend the majority of their time
• Audience Q&A

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

A former CEO of our guest once said, “Get me as many leads as you can; I’ll let the sales team figure it out.”

But what if those leads are mostly not interested? Time and resources could've been saved following up on smaller, more precise audiences instead. So, what led to this obsession with leads and why is it time for us to let go? 

Justin Keller, VP of marketing at Terminus, discusses how to throw out lead generation in favor of ABM strategies. 

Justin covers:

• Understanding leads and their place in the sales journey 
• Coordination & cooperation w/ sales, marketing, and customer success
• Optimizing for pipeline acceleration

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

We’re living through a workforce composed of 4 generations each with its unique set of values. A 21 year old is going to have vastly different priorities than a 78 year old. So, how do you get those groups to collaborate?

Tim Elmore, Founder and CEO at Growing Leaders, Inc., discusses generational diversity and how to create harmonious relationships between the groups.

Tim covers:

• Understanding generational diversity
• What has shaped each generation
• Leading through a pandemic

Check out this additional resource mentioned during the episode:

• Timelmore.com

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Most people are aware of Quora. As a marketer, though, I bet it’s not on your top ten list of things to do this year. And why should you? You have a blog and are active on Linkedin. What value could Quora bring that you don’t already have through a different channel?

JD Prater, Head of Marketing at Osmos, discusses Quora and how it’s providing high intent value to their audience. When someone is on Facebook or Twitter, they might just be scrolling through. When they go onto Quora, they’re bringing a specific question.  

JD covers:

• Being an evangelist at Quora & measuring success
• Explaining the value of Quora for marketing & sales
• How to organize good content 

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Whether you’re a new company or an established one, our speaker today has a question for you: Are you using ABM yet? 

Adopting ABM is one of the fastest ways to drive a business forward. However, there are some easy missteps if you’re not informed. 

Dan Englebretson, Founder and Head of Client Services at Khronos, discusses his top 10 lessons when adopting ABM to get the most out of it. 

Dan covers:

• Dan’s background & goals for the audience
• The 10 lessons for ABM
• Audience Q&A

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Are you a dreamer, driver, or doer? Taking on a leadership role comes with its fair share of new responsibilities. Among them — going from a doer to a delegator. Learning how to delegate instead of taking on everything yourself is essential to success and future promotion. 

Tricia Sciortino, CEO of Belay, discusses her journey to CEO, insight into shifting her mindset from doer to delegator, and how the COVID-19 pandemic changed company priorities.  

What you’ll hear:

• Tricia’s 12 year journey to CEO
• Shifting mindset when taking on a new position 
• Keeping up with communication & cohesion through the pandemic

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.