GTM Uncensored™

In today's episode of Revenue Reimagined, we're joined by Ross Nibur, Director of Onboarding Operations at Toast.

Ross discusses the importance of clear milestones, understanding the customer's perspective, collaboration between product and go-to-market teams, and having a predictable process for outbound sales. He emphasizes the need for objective measurements and milestones to scale teams effectively and gain a competitive advantage through data analysis. He also believes that outbound sales require a combination of marketing efforts and personalized messaging for success.

During today's show, Ross shares his secrets on:

- how to effectively scale an Outbound team

- why you should have objective measurements to measure growth

- having realistic expectations as a leader in a tech environment

Any founder, entrepreneur, or business leader can steal the lessons Ross shares in this episode and use them for their own success.

Follow Ross - https://www.linkedin.com/in/rossnibur/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Davey Warren, CEO at Pearagon.

Davey Warren is the CEO of Pearagon, a Diamond HubSpot Partner with over 1,000 successful CRM implementations. With extensive expertise in HubSpot, Davey specializes in creating innovative solutions that optimize business processes and drive growth. Outside of work, he enjoys the outdoors, international travel, pickleball, and golf.

During today's show, Davey shares his secrets on:

- the power of a correctly used CRM and all the benefits that come with it

- why you should govern your CRM and automation tasks regularly

- hiring specific roles, don't expect your VP of Sales to do everything

Any founder, entrepreneur, or business leader can steal the lessons Davey shares in this episode and use them for their own success.

Follow Davey - https://www.linkedin.com/in/daveywarrenjr/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Katie Penner, Head of Sender Relations at Sensodo.

The conversation revolves around the effectiveness of gifting in sales and customer success. Penner shares her passion for gifting as a way to build authentic connections and emphasizes the importance of personalization and relevance. She discusses how gifting can double win rates, increase second-call rates, and close deals faster. The role of customer success in gifting is also explored, with examples of effective gifting strategies during onboarding, appreciation, and renewals. Katie discusses automating gifting processes using tools like Sendoso and CRM systems, ensuring meaningful touchpoints without relying on sales reps to do it every time.

During today's show, Katie shares her secrets on:

- human connection in relevant gifting

- why gifting meaningful gifts closes more deals

- why NOT to use one size fits all methods like a Starbucks gift card

Any founder, entrepreneur, or business leader can steal the lessons Katie shares in this episode and use them for their own success.

Follow Katie - https://www.linkedin.com/in/kathrynpenner/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by...US!

Adam and Dale share their experience over this last year with Revenue Reimagined - what they learned, ups and downs, and their experiences in helping bridge the GTM gap for founders and startups. It has been a great year for Revenue Reimagined, and 2025 is looking even brighter with product and template drops, AI implementations, and more to help you and your company become more stable, scalable, and repeatable.

Follow Adam - https://www.linkedin.com/in/adambjay/
Follow Dale - https://www.linkedin.com/in/dalezwizinski/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Jared Robin, Founder and CEO at RevGenius.

Jared shares his experiences in building and engaging with communities, particularly in the B2B space. He started Rev Genius during tough times to network and learn from industry experts. Jared emphasizes the importance of treating communities as a way to build human connections and provide value, rather than just a sales tool. He also discusses the significance of trust and having a unique point of view in community-building. Jared highlights the benefits of communities for businesses, both inside and outside of organizations, and encourages authentic connections and providing value. Throughout the video, Jared emphasizes the importance of communities in business growth and the need to view them holistically.

During today's show, Jared shares his secrets on:

- human connection in community building

- the importance of trust and having a distinct point of view

- viewing communities holistically

Any founder, entrepreneur, or business leader can steal the lessons Jared shares in this episode and use them for their own success.

Follow Jared - https://www.linkedin.com/in/jaredrobin/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Melissa Moody, CEO at Matcha by Commsor.

Melissa is co-founder and CEO at Matcha, a high-growth startup building solutions for professionals who invest in relationship-driven growth. A repeat entrepreneur, Melissa has also been CMO at email startup Gated, founder of advocacy tool Nut Tree, and is currently Founder at Wednesday Women.  Prior to her work in startups, Melissa had a 13+ year career at Google, where she implemented multi-channel digital marketing strategy and led mobile web partnerships for Google’s largest travel industry advertisers. She enjoys presenting publicly on the topics of digital excellence, go-to-network strategy, and women in leadership and is host of the podcast 2 Pizza Marketing.  Melissa lives in Anchorage, Alaska with her family and spends her free time being active outdoors, traveling the world, and reading.

During today's show, Melissa shares her secrets on:

- how marketing killed email (and everything else cool)

- the power of connecting over genuine interests

- why always looking to help others will bring you opportunities 

Any founder, entrepreneur, or business leader can steal the lessons Melissa shares in this episode and use them for their own success.

Follow Melissa - https://www.linkedin.com/in/melissammoody/
And on Matcha! - https://matcha.so/moody

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Eric Iannello, Head of Sales at SalesRoom.

Eric shares his passion for outbound sales and the top sales strategies that work, like the importance of focusing on conversions rather than meetings. He emphasizes the need to understand the value of conversions, target the right audience, articulate a clear message, and balance sales and marketing efforts. Iannello also discusses the shift from traditional outbound sales methods to more personalized engagement, the importance of building relationships and networks, and the role of outbound marketing within a company. Additionally, he touches upon productivity hacks and the significance of respecting others' time. Throughout the conversation, Iannello emphasizes the need for clear direction, proper methodology, and effective strategies in sales and marketing processes.

During today's show, Eric shares his secrets on:

- why meetings set is NOT a good metric for success

- the importance of leveraging and building a following

- the top sales strategies that work

Any founder, entrepreneur, or business leader can steal the lessons Eric shares in this episode and use them for their own success.

Follow Eric - https://www.linkedin.com/in/eric-iannello/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Annie & Kristin, Co-Founders at Decoded Strategies.

Annie and Kristin's brand message is very clear - as it should be - founders and sales teams need to learn how to communicate effectively - and when the complication is removed, the sale becomes easier and you can actually solve a problem the customer has instead of feature dumping.

Kristin and Annie share their backgrounds in the software industry and how they became marketing experts. They emphasize the importance of clear messaging and positioning for companies, arguing that many businesses make the mistake of assuming their messaging is sufficient. They also discuss the challenges of standing out in today's content-saturated world and the importance of putting the customer first in branding. They emphasize the role of human expertise in branding decisions, despite the benefits of AI tools, and share their experiences in helping companies shift their focus to their audience.

During today's show, Annie and Kristin share their secrets on:

- how to communicate effectively and concisely

- why the customer should be the hero in your story, not yourself

- feature dumping doesn't get sales - solving problems does

Any founder, entrepreneur, or business leader can steal the lessons Annie and Kirstin share in this episode and use them for their own success.

Follow Annie - https://www.linkedin.com/in/anniemosbacher/
Follow Kristin - https://www.linkedin.com/in/kristin-spiotto/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Melissa Gaglione, Head of Sales at SendSpark.

Melissa discusses how her experience as an on-air news reporter and an SDR at LivePerson led her to excel in video selling, a technique she now advocates for in B2B sales. She emphasizes the importance of using video to engage prospects, the science behind effective video communication, and how she plans to apply her leadership experiences to her new role at SendSpark. The episode also touches on the power of video in sales, with Melissa encouraging founders to harness this medium to connect with their audience.

During today's show, Melissa shares her secrets on:

- the power of using video in sales prospecting

- taking video skills we already all use and tailoring it to sales

- how video in the sales funnel can convert WAY more than written text

Any founder, entrepreneur, or business leader can steal the lessons Melissa shares in this episode and use them for their own success.

Follow Melissa - https://www.linkedin.com/in/melissagaglione/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Carlos Gil, Brand Evangelist at GetResponse.

Carlos shares his entrepreneurial background and journey in digital and social media marketing since 2008. He discusses the importance of building relationships and creating authentic content for business growth, using the example of his successful mask business pivot during the COVID-19 pandemic. Carlos emphasizes the need for hard work and testing to achieve virality and sales, as well as the importance of pivoting when necessary and prioritizing family. He reflects on his career journey and the evolution of his confidence, sharing valuable advice from his father about facing fear and avoiding polarizing conversations.

During today's show, Carlos shares his secrets on:

- How there are NO secrets, just hard work

- When to pivot and change your ideas to fit the market

- the attitude it takes to truly be a leader

Any founder, entrepreneur, or business leader can steal the lessons Carlos shares in this episode and use them for their own success.

Follow Carlos - https://www.linkedin.com/in/carlosgilonline/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.