GTM Uncensored™

In today's episode of Revenue Reimagined, we're joined by Richard Harris, Founder and CEO at Harris Consulting.

Richard, a sales legend and founder, shares his personal journey of becoming a consultant after being let go from his previous job during the 2008 financial crisis. He discusses the challenges he faced in finding new employment and how he secured his first clients through networking. Richard also reflects on the evolution of prospecting and soft skills in sales over the past decade and shares insights on setting expectations for fractional sales roles. He emphasizes the importance of clear communication and adapting to changing circumstances. Richard also touches upon the challenges of ineffective leadership in sales roles and the importance of hiring the right sales leadership for startups. He shares about his new book, "The Seller's Journey", and shares how he feels as though the buyer is the one we think about when crafting our message, but the journey is really in that of the seller. Throughout the conversation, Harris emphasizes the importance of resilience, adaptability, and effective communication in sales.

During today's show, Richard shares his secrets on:

- the importance of soft skills in conversation

- digging out of an economic crisis & leveraging a network

- setting expectations in a fractional consulting role

Any founder, entrepreneur, or business leader can steal the lessons Richard shares in this episode and use them for their own success.

Follow Richard - https://www.linkedin.com/in/rharris415/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Kwame Appiah, Head of Influencer and Creator Engagement at Later.

Kwame is a cast member on season 4 of the Netflix show Love is Blind, a former pro soccer player, and now leads creator relations for Later. He is also a content creator himself, with over 450K followers on Instagram. In this episode, Kwame discusses his journey into influencer marketing and the importance of effective brand-creator collaborations. He emphasizes the need for transparency, understanding niches and audiences, and building trust in the Creator economy. Kwame also highlights the growing influence and relatability of creators compared to traditional celebrities and shares his experiences transitioning from sales to marketing. Throughout the episode, he encourages early-stage founders to focus on consistency in content creation and experimenting with various social channels.

During today's show, Kwame shares his secrets on:

- the power of the creator economy

- what brands can (and should) do when finding new influencers for their products

- creating and growing new social channels

Any founder, entrepreneur, or business leader can steal the lessons Kwame shares in this episode and use them for their own success.

Check out Kwame's new podcast Beyond Influence - https://later.com/beyond-influence-podcast/
Follow Kwame - https://www.instagram.com/ayokwam/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Ryan Staley, Founder and CEO of WhaleBoss.

Ryan has taught over 800 CEOs, VPs, and leaders how to grow their tech companies from $1 million to $30 million or more using the principles in his proprietary framework. He explains that he was attracted to sales because he saw the opportunity to be compensated based on results rather than tenure or promotion. However, he eventually hit a ceiling in his income and wanted to do his own thing, contributing to something meaningful while helping others. Staley believes that a certain level of "sickness" is required to become a CEO or CRO, as it requires a hard-driving personality. This episode also touches on the risks of AI if we don't learn how to use it responsibly, and if no regulation is ever introduced. While AI is an incredible resource, it does stand to cause a lot of harm in its path to mainstream use.

During today's show, Ryan shares his secrets on:

- the mindset of sales execs and high-ranking leadership

- what makes AI so great (and scary!)

- Autonomous Agents and what to expect from AI in the coming years

Any founder, entrepreneur, or business leader can steal the lessons Ryan shares in this episode and use them for their own success.

Ryan's go-to Spotify playlist - Binaural Beats: Focus

Follow Ryan - https://www.linkedin.com/in/ryan-staley/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Doug Landis, Founder and CEO of DL Advisory.

Doug is an expert in customer advocacy and storytelling, and his company provides early-stage storytelling and narrative-building consultancy services. Doug shared his origin story, which includes being a trained actor from the age of five, and how he used his communication skills to create powerful stories in the professional world. He highlights the importance of incorporating storytelling in business communication, as it is an effective way of eliciting a positive response from the audience. Doug suggests that founders should focus on their origin story and emotional connection to their business to create a compelling narrative.

During today's show, Doug shares his secrets on:

- eliciting positive responses from your audience

- using storytelling instead of bullet points for the best results

- actual problem solving rather than feature "dumping" on your sales calls

Any founder, entrepreneur, or business leader can steal the lessons Doug shares in this episode and use them for their own success.

Follow Doug - https://www.linkedin.com/in/douglandis/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Scott Marker, Founder and CEO of MCA Squared.

Scott Marker, a B2B sales and marketing strategist, discusses his new book advocating for a customer-centric model in B2B sales. He believes that buyers avoid interactions with salespeople due to misaligned KPIs and compensation structures. Marker explains that many companies lack a process for what happens after they acquire a new customer. He emphasizes the importance of making customers feel valued and welcomed. Marker's superpower is simplifying complex problems, and he believes that a shift in mindset is necessary for companies to see results. He notes that many sales leaders are stuck in the past and afraid to change. He was promoted to director of marketing and sales and customer service for two small companies, which led to his first book. Marker stresses that many companies are "screwed up" and that only a small percentage of people want to do something different.

During today's show, Scott shares his secrets on:

- Embracing AI

- Building sales on customer success

- Sales compensation and how to decrease churn of the sales team

Any founder, entrepreneur, or business leader can steal the lessons Scott shares in this episode and use them for their own success.

Follow Scott - https://www.linkedin.com/in/scottmarker1/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Devin Reed, Head of Content at Clari and Founder of The Reeder.

Devin talks about the importance of storytelling in content marketing, how to create content that resonates with the audience, and the future of content creation. He emphasizes that every moment counts in content marketing, and the first click is crucial in getting people to come back for more. Devin also shares his insights on trends in content creation, such as the rise of micro-content and the importance of creating content that is both informative and entertaining.

During today's show, Devin shares his secrets on:

- being well-researched for interviews

- doubling down on what works

- fixing the disconnect between marketing and sales

Any founder, entrepreneur, or business leader can steal the lessons Devin shares in this episode and use them for their own success.

Follow Devin - https://www.linkedin.com/in/devinreed/

Check out Devin's Newsletter - https://thereeder.co/newsletter/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Kris Rudeegraap, CEO at Sendoso.

Kris has more than a decade of experience in go-to-market strategies and previously worked at Talkdesk, Yapstone, and Pakora, where he discovered the value of creating meaningful engagements through direct mail and gifting. The idea for Sendoso came from Kris’s experiences manually creating handwritten notes and packing swag boxes, which he believed could be automated, integrated, and scaled. Sendoso helps companies automate and scale direct mail and gifting campaigns to stand out and break through the noise of email marketing. Kris emphasizes that meaningful gifting is crucial and suggests considering the right time to send the gift, the message with the gift note, and the gift itself, as well as the timing and who else is receiving it on the buying committee. Kris also notes that personalization is key and that just like bad emails, sending out bad gifts wastes time and effort.

During today's show, Kris shares his secrets on:

- meaningful interactions vs checking the box

- secrets to impactful giving

- automation and scaling

Any founder, entrepreneur, or business leader can steal the lessons Kris shares in this episode and use them for their own success.

Follow Kris - https://www.linkedin.com/in/rudeegraap/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Bowen Moody, Co-Founder and CEO at Wonderway.

Bowen has spent the last seven years helping sales teams leverage data to identify gaps and improve performance. During this episode, he discusses the importance of passion in building a successful startup. He emphasized the need for founders to be emotionally invested in their product or service, as they will be talking about it every day and need to be able to weather the ups and downs of the startup journey. Moody also shared his own emotional catalyst for starting Wonder Way, which was a desire to build something meaningful that could help others. He noted the importance of finding a balance between making money and doing something that is personally rewarding. Moody also discussed the challenges of working with co-founders who were not as committed or passionate, which led to their departure from the company.

During today's show, Bowen shares his secrets on:

- navigating relationships where passion is one-sided

- growth in different location's markets

- why you should NOT always take the advice of your investors

Any founder, entrepreneur, or business leader can steal the lessons Bowen shares in this episode and use them for their own success.

Follow Bowen - https://www.linkedin.com/in/bowen-moody-6271a630/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by John Sarver, Co-Founder and CEO at SaasLogic.

John discusses his journey from serving in the US Navy to becoming an entrepreneur in the tech industry. He shares the motivation behind starting SaasLogic, which was to build a tool that could handle complex billing and subscription scenarios that existing tools couldn't handle. John also talks about the challenges of balancing innovation and execution, getting products in front of customers for feedback, and finding the right pricing models that align with the value delivered to customers. The discussion touches on the importance of understanding customer needs, extracting maximum value, and adapting pricing strategies as companies evolve.

During today's show, John shares his secrets on:

- pricing strategy & when to move on price

- what the Navy taught him about leadership

- the importance of understanding customer needs & maximizing value

Any founder, entrepreneur, or business leader can steal the lessons John shares in this episode and use them for their own success.

Follow John - https://www.linkedin.com/in/johnsarver/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode of Revenue Reimagined, we're joined by Rachel Mae, GM of Partnership Enablement and Licensing at A Sales Growth Company.

Rachel Mae is an expert on all things Gap selling. In this episode, she discusses the importance of aligning sales and marketing in order to create a shared common sense of values and a common idea around how to think about and speak to buyers. Mae emphasizes the need to align the entire revenue engine in marketing, sales, and customer success (CS) around a shared understanding of the business problems that products and services solve for buyers. She notes that the lack of understanding around who owns what can create confusion and conflict between sales and marketing. Mae believes that, to achieve alignment, there needs to be clarity and agreement on who owns what, which may vary from organization to organization. While alignment does not always mean agreement, Mae argues that friction between sales and marketing can be productive if it leads to a better understanding of the customer journey and the need to align messaging throughout the buying cycle.

During today's show, Rachel shares her secrets on:

- productive "friction"

- clarity needed in roles

- sales and marketing strategy alignment

Any founder, entrepreneur, or business leader can steal the lessons Rachel shares in this episode and use them for their own success.

Follow Rachel - https://www.linkedin.com/in/rachelmae/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.