GTM Uncensored™

In today's episode, we're joined by multi-time Founder Anis Bennaceur.

Anis currently serves as CEO and Co-Founder of Attention - a next-generation sales conversational platform helping businesses achieve their full potential, with generative AI. 

He is one of the BEST growth hackers in the B2B space, and has already had a successful exit from his first company.

During today's show, Anis shares his insider secrets on:

- Why you should be IGNORING all of your competition - and listening to your CUSTOMERS instead.

- How to properly leverage AI and automation to grow or scale any company.

- How to split-test and start growth STACKING - not growth hacking.

Any founder, entrepreneur, or business leader can steal the lessons Anis shares in this episode and use them for their own success.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Revenue Operations (RevOps) is something that we've all heard before, but what exactly is it? 

and why should you care?

There is no one better to answer that then Sid Kumar, who currently serves as the SVP of RevOps at Hubspot, and was previously Head of Field Sales Operations for Amazon's AWS - a $30B line of business 🤯

In today's episode, we unpack exactly what RevOps is, why it matters to EVERY organization (no matter how young or mature) and how any revenue leader of Founder can diagnose and fix their revenue engine.

We also put an END to the term "alignment" between the different components of go-to-market (GTM) and discuss how to actually collaborate across departments instead.

Any revenue leader or Founder will want to tune in to this episode and take notes!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Today we're joined by Christian Kletzl, a highly-experienced  Founder in the tech industry.

Christian serves as CEO and Co-Founder of UserGems 💎, a pipeline generation software that helps teams boost pipeline and reduce churn by monitoring job changes of your most valuable buyers, and then automating the next steps.

But it didn't start out that way.

Join us in today's episode as we go "inside the ropes" of a company that's been growing and changing for over 10 years.

Christian shares details about:

- Why they STOPPED focusing on growth at "all costs"

- How they are growing sustainably and adapting to a tough selling environment

- His 3-part formula for earning your employee's trust

and so much more...

Any Founder or Leader of any sized company - inside or outside the tech industry will want to tune into what Christian shares!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode, Mac Reddin joins us to reveal the in-and-outs of being a VC-backed Founder.

Mac currently is Founder & CEO of Commsor - a solution that empowers individuals and companies of all sizes to grow, engage, and activate the networks that drive their growth.

Today we discuss why Mac has coined the term "Go-to-NETWORK" instead  of "go-to-market" - and how companies should think about creating their products and launching them.

Also, Mac shares his insider perspective on what it's like to be a Founder of a venture-backed startup in the tech space - and gives an inside look to a day in the life.

Hint: It's like "chewing glass and loving the taste of your own blood" he says! 😳

Current and aspiring Founders will especially love this episode!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Today, we're joined by Amy Vosko, someone who has been in the technology industry for 25+ years.

Currently, Amy serves as VP of Revenue Marketing at PathFactory, a company that accelerates pipeline and revenue growth through content intelligence.

What's "revenue marketing" you ask?

Tune in to find out! 

Amy shares a fresh perspective on how to (actually) connect marketing and sales departments to work together, how to tie marketing performance to revenue generation, and how any Founder should be thinking about marketing to current customers.

It's an episode that any Founder, sales leader, or Account Executive in the B2B tech / SaaS industry won't want to miss.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Today Adam and Dale are joined by Daniel Cmejla, the VP of Community at Apollo.

Daniel is a powerhouse when it comes to building partnerships, community, and brand loyalty around a product and company.

Since joining Apollo, Daniel has helped fuel their LinkedIn page following from 800 new followers a month to now 6,000 a month! 😳

Founders, marketers, and sales leaders will want to listen in as he shares the secrets that have propelled Apollo's evangelic following.

Daniel dives DEEP into how they build relationships with customers, how they find their target audience online, and how they manage paid influencers on LinkedIn.

Listen in and take notes - as he shares his tips on building a thriving community, and how he sees Apollo changing the sales game for the long term.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Sales is dead 💀

...and sales professionals are the ones that killed it - according to Kevin "KD" Dorsey that is.

In today's episode, we're joined by Kevin "KD" Dorsey, the SVP of Sales & Partnerships at Bench Accounting, and host of the Live Better Sell Better Podcast.

KD shares how he got started in sales and how sales professionals have turned into marketers - which is killing the profession.

Automations and Artificial Intelligence are going after sales jobs, and KD shares how he trains his teams to actually sell, not market.

Any SDR, BDR, Account Executive, or other sales leader will benefit from hearing KD's approach on how he trains his sellers to master psychology.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In this week's episode, Marcus Chan joins us to discuss how sales professionals create success by using proven strategies.

Marcus is the author of Wall Street Journal International Best-Selling book 6 Figure Sale Secrets, and is a 3x Salesforce Top Influencer voice.

Today, we go deep into the importance of using data to drive decisions, how to play "outside the box" and how account executives, SDRs, and Founders can properly adapt strategies to work in their market.

As a bonus, Marcus shares is step-by-step play for how he became "omnipresent" across social media in the eyes of his Ideal Customer Profile (ICP).

Anyone interested or working in sales - either as an Account Executive, Founder, or SDR/BDR will want to tune in!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

"Traditional" sales is broken, and lacks imagination.

Companies and revenue leaders have seemed to lost their way and have become obsessed with revenue, and not relationships with their customers.

If anyone has a roadmap to fix it, it's Dale Dupree.

As a former copier salesman, Dale was forced to become a sales REBEL and adopt strategies that are against the grain to find success.

In an industry where your first deal can take 48 months, and most sales professionals only last 90 days...you don't have many other choices.

Inside today's podcast, Dale shares his insights on how sales professionals (in any industry) can be PROUD of their work, find success, and have a great time doing it.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In today's episode, Adam and Dale are joined by Leslie Venetz, known as the "Queen of Outbound Sales" and is a LinkedIn Top Voice.

She outlines why outbound sales in B2B tech sales is BROKEN, and also how to fix it ✅

Leslie speaks to how any startup or b2b company should structure themselves, how marketing should work with sales, and also the incentives for Account Executives and SDRs.

After sharing these insights, Leslie goes DEEP into how you should alter your prospecting and outbound sales efforts so you can actually book meetings.

Any revenue leader, SDR or BDR, or Account Executive will want to tune into this episode and take notes!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.