GTM Uncensored™

Discover the extraordinary journey of Mark Kilens, a GTM expert who defied 
the norms of traditional go-to-market strategies. His story takes an 
unexpected twist as he unveils the power of prioritizing customer 
experiences, collaboration, and data-driven decision-making. Brace yourself 
for an episode that will challenge the norms around sales and marketing. Are
you ready to unlock the secrets Mark has to share? Stay tuned to find out 
how his unique approach can revolutionize your GTM strategy.

Our special guest is Mark Kilens:
We're excited to welcome Mark Kilens, a pioneer in the realm of customer-
centric marketing, to our podcast. As the CEO and co-founder of TACK, Mark 
has always channeled his expertise in B2B go-to-market strategies, 
consistently putting people first. Carving out a unique niche in the market, 
his strategies are deeply rooted in collaboration and driven by data, resulting
in not just revenue growth but enriched customer experiences.

The more you talk to customers, the more you're  going to probably be able to generate more of the  right customers and hopefully land them at higher ACV. - Mark Kilens 

In this episode, you will be able to:
- Grasp how customer success bolsters go-to-market approaches. 
- Realize the importance of structured onboarding for buoying sales and
customer success teams. 
- Delve into the People-First GTM model that brings customer 
experiences, team collaboration and data-driven decision-making to 
the fore. 
- Identify the trials modern businesses endure and how to navigate 
these waters with strategic adaptation. 
- Recognize the symbiotic relationship of AI and human intelligence in 
enhancing GTM measures. 

The Role of Customer Success in GTM Strategies

Customer success is a crucial component of effective go-to-market 
strategies. In understanding and realizing the value they provide, 
organizations can gain significant insights into customer needs and buying 
behavior. Leveraging such knowledge enables the creation of personalized, 
high-value experiences, which directly contribute to revenue growth and 
business performance.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

In a world where everyone is talking about AI, John Barrows goes even deeper on AI's impact on sales professionals. This episode gives even more perspectives on what average reps need to think about and how great reps can leverage AI to become even better. 

In this episode, you will be able to:

- Dive into how AI is reshaping sales roles. 
- Uncover the role of AI as a mental health aid. 
- Grasp the essentials of streamlining your sales tech stack. 
- Develop efficient strategies for customer acquisition and retention. 
- Delve into the futuristic approach of Revenue Operations.
 
Here's a little bit of info on our guest, John Barrows:
We introduce John Barrows, a sales titan who serves as CEO at JB Sales. His 
primary focus rests on enhancing the sales profession through powerful 
training programs, content creation, and events organization, a testament to 
his holistic approach to sales. A man of action, John still prospects and 
oversees his deals, his belief in experiencing the sales journey firsthand 
resonating within his methodologies. John's influence transcends professional
realms, with his Amazon bestselling children's book, "I Want to be in Sales 
when I grow up",  marking his versatility.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Discover how Nick Bennett defied the odds and triumphed in the volatile world of sales and marketing. His journey took an unexpected turn that transformed his approach to business forever. Brace yourself for a twist that will leave you eager to uncover the secrets behind Nick's remarkable success.

In this episode, you will be able to:

•  Realize why your personal brand is integral to successful B2B  marketing. 
• Understand how personalization empowers your sales process. 
• Discover how a people-first approach can maximize revenue strategies. 
• Appreciate why transparency is key in building trust throughout the buying journey. 
• Adapt effectively to the evolving economic landscape and sales environment.

Here's more about our guest:

Nick Bennett is a seasoned expert who founded Club PF and possesses a deep understanding of the ever-changing and unpredictable economic landscape. With years of experience under his belt, Nick has gained valuable insights into the modern sales domain, successfully navigating through periods of economic uncertainty. As the host of the popular podcast, "The Anonymous Marketer," Nick is renowned for staying at the forefront of marketing trends and cues, providing his audience with valuable perspectives and knowledge. Get ready to gain invaluable insights and stay updated with the latest in marketing as we delve into our conversation with Nick Bennett. 

The key moments in this episode are:

00:00:00 - Introduction, 

00:02:01 - Churn vs. NRR, 

00:05:17 - Taking Business You Get, 

00:08:07 - Club PF and People First GTM, 

00:10:24 - Demand Creation and Conversion, 

00:12:15 - Growing LinkedIn Followers and Empowering Employees, 

00:13:19 - Purchasing Decisions and Dark Community Social, 

00:14:24 - LinkedIn Sponsorships and People-First Approach, 

00:15:46 - Outcome of LinkedIn Sponsorships and Affiliation, 

00:18:00 - Personal Branding, Reputation, and Influence, 

00:24:49 - Why Salespeople Need to Elevate Their Game, 

00:25:38 - Rapid Fire Round, 

00:26:52 - Uncertainty in the Economy, 

00:27:27 - The Power of Engagement, 

00:28:08 - Putting Customers First, 

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

If you're feeling frustrated and overwhelmed by constantly trying different 
sales tactics without seeing the desired increase in revenue, then you are not
alone! 

Despite your efforts to implement various strategies, you may find 
that potential clients are not responding positively or converting into actual 
sales, leaving you questioning the effectiveness of your approach.

In this episode, you will be able to:

• Unlock the criticality of tailoring your sales outreach efforts for optimal customer response. 
•  Discover the process of maneuvering sales approaches in real-time for bolstering revenue streams. 
• Learn about the shifting realities of content creators in the B2B marketing scene and how it affects your business.  Gain an understanding of the long-term profit significance that lies within a strong emphasis on customer retention strategies. 
• Absorb the importance of active customer feedback listening as a means to fine-tune your go-to-market strategies. 

Here's some more info on our guest, Nikki Ivey:

Nikki Ivey is a master strategist in the sales community. 
Her journey from a former CRO to her current role as a Senior Strategic Account 
Broker at OppGen is a testament to her undying passion and dedication to the 
field. 

Known as a LinkedIn Top Voice, Nikki’s insights and innovative 
strategies echo across the industry, cultivating a culture of success and 
efficiency. 

Apart from her professional commitments, Nikki wears her 
Floridian heritage as a badge of honor and the essence of her sunny 
disposition can be experienced in her approach towards her work.

Nikki will be giving away 1 free consultation session to a lucky subscriber of the Revenue Reimagined newsletter. 

Register today (link below)!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Episode #1 looked at the brilliance of two amazing professionals (Jen Allen-Knuth and Kyle Asay). We brought the "Linkedin Feud" to the forefront and had some amazing laughs along the way. 

In all seriousness, here's what we talk about in this episode: 

Revenue is broken. So how do we fix it?

We realized that a customer-centric approach was the key to unlocking growth and engagement. 

But what did we uncover? 

How do we change the sales profession's mindset? 

Join us as we unveil their revolutionary insights and inspire a new generation of sales professionals.

In this episode, you will be able to:

• Learn to revolutionize the sales industry's mindset to meet future challenges head-on. 
• Adopt strategies that prioritize customer satisfaction for long-term business success. 
• Unravel efficient strategies to limit the risk of ghosting and improve customer retention. 
• Grasp the significance of clear communication and contextual understanding in deal negotiation. 
• Discover how crucial data analysis can be as a tool to drive revenue growth. 

Lastly, 2 lucky newsletter subscribers will get a chance to win 1 free year of Lavender Pro or the AE frameworks that have closed millions by Kyle Asay.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Revenue is broken. 
Sales, marketing, revops and customer success aren't working to the standards we need them to. 

We are on a mission to fix it. 

If you want to be at the forefront on all things revenue - then hit that subscribe button. 

This is the origin story so you can hear more about us and what journey we are about to embark on.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.