In her latest book, “The Promise of Whiteness: Its Past and Its Future” Dr. Martha Bireda explores the psychological underpinnings of the mentality of white superiority in the U.S. and its roots beginning with the early history of European settlers on the North American continent, dating all the way back to the Jamestown Colony in Virginia. Dr. Bireda has more than 30 years of experience as a lecturer, consultant and trainer for issues related to race, class, and gender, working with educators, law enforcement, and business, and civic leaders.