Learn why relying on done-for-you services can be a crutch for gym owners. Understanding your systems and technology is crucial for growth, and it's time to stop making excuses about being "bad at technology." 

Discover the importance of making new members feel welcomed and valued at your gym. Learn from my contrasting experiences at two different facilities and see how a warm greeting and a clear introduction can lead to higher conversions. Ensure that every new prospect leaves with a positive impression and the confidence to return!

If you haven't scheduled a Bring a Friend Day for 2024, now is the time! Learn how to turn excitement into sales by selling memberships on the spot and making irresistible offers to new prospects during the event. Don’t just collect leads—ensure every visitor leaves with a commitment, and watch your gym thrive!

Facing financial struggles and unsure how to get leads without paid ads? Discover the power of setting clear membership goals and breaking them down into daily targets to turn your gym's fortunes around. 

Struggling to pay your bills? One of the biggest expenses to tackle is your rent. Learn how to effectively negotiate with your landlord for reduced or zero rent by presenting a solid plan that shows how investing in marketing will help you regain financial stability and ensure consistent future payments.

Are you struggling with sales and considering hiring someone to handle it for you? While it’s possible, finding a skilled salesperson can be challenging, and without your own sales expertise, you won’t be able to coach them effectively. Instead of outsourcing, focus on improving your own sales skills first—it's crucial for your gym's growth!

It's time to prepare for a busy January! Start planning your marketing strategies now to stand out against competitors and build your email list so prospects trust you by the new year. Don't wait until the holidays are over—get your campaigns ready today for a strong start in 2025!

Today, we're talking about a crucial but often overlooked aspect of leadership: letting your team protect you emotionally. As the owner, you’re more emotionally invested in your gym than anyone else. 

Today, we're diving into a comparison that might just change your perspective on hiring: it’s a lot like dating! Reflecting on a bad hire I made recently, I realized how similar the hiring process is to the dating world.

Today, we’re tackling a common hurdle: attachment issues that prevent gym owners from effectively delegating and duplicating their efforts. If you find yourself overwhelmed and exhausted, it’s time to reflect on what’s holding you back.