In this episode, we explore a critical mistake gym owners make: relying on solution-based marketing instead of problem-based marketing. Learn how to effectively identify and articulate the daily struggles your prospects face, creating a compelling message that sets you apart from the competition.

In this episode, we discuss the crucial mistake gym owners make by trying to market to everyone. Learn why narrowing your focus to serve a specific demographic can set your gym apart from the competition and attract the right clients. 

In this episode, we tackle the common mistake of prioritizing small upsells over core membership sales. Hear how one gym owner got sidetracked by the allure of quick profits from tiny products, and why it’s crucial to concentrate on what truly drives your revenue—recurring memberships.

Today, we’re diving into the essential hiring mantra: "Hire slow, fire fast." Like many entrepreneurs, hiring can feel tedious and overwhelming, especially when you're short-staffed. I recently learned this lesson the hard way by rushing the hiring process, only to have to let someone go after their first day.

In this episode, we discuss how the upcoming election can affect your gym's marketing efforts, particularly with social media. As potential clients may reduce their online engagement due to election stress, it's crucial to diversify your lead generation strategies. 

In this episode, we tackle the importance of aligning your business practices with your values. Discover why quick revenue from tactics like six-week challenges may harm your long-term reputation and client well-being.

In this episode, discover quick tips to enhance your appointment confirmation campaign and increase show rates. Learn why concise, friendly text messages are more effective than long, informative ones, and find out how to incorporate questions to engage leads.

In this episode, we tackle the essential steps to take when a key employee gives notice, focusing on how to document systems and processes before they leave. Learn the importance of capturing their knowledge, creating checklists, and using tools like Loom for tutorials to ensure a smooth transition for their replacement.

In this episode, we discuss how implementing a Q&A page can dramatically increase your gym's appointment show-up rates. Learn to create a simple landing page filled with benefit-driven headlines and short videos that answer common client questions, alleviating their concerns and building confidence. 

In today's episode, we discuss how to differentiate your gym from the competition. Learn how Max transformed his marketing by targeting women in their 40s facing hormonal challenges, leading to doubled revenue and eager clients.