Gymhacker Radio

There is an old saying that goes, "You can have it fast, you can have good, or you can have it cheap. Pick two"

Good +fast = cost

Fast + cheap = low quality (no results)

Good + cheap = time

And some people who have been guru's in the gym space for a long time, because they did is slowly, will tell you slower is better. When thats an absolutely unfounded truth. Slower is not better. Slower is just slower.

I want to make sure you guys have hear all the rage about the gymhacker code. The gym hacker code is a free guide I spent the first 5 months months of this year writing that lays out the 6 stages of gym ownership and what it takes to break through each one on the way to mastery clearly with the right mindset and actionable next steps.

Get it for free at gymhackercode.com. Like, subscribe and share!

Download GHR 010 This is a game changing perspective shift on how a gym can fulfill on principles that will make and keep it successful in any market. Becoming a "Purpose Driven Gym" will allow you to fulfill and compete on more than just fitness.

As we read this book, The Purpose Driven Church by Rick Warren, we realized that the principles upon which a successful church is founded are the same business principles that a gym can and should apply to be successful and grow a successful following and paying membership base that stays forever and tells everyone.

Churches are also local business that depend on a following that pulls from within a 5-10 mile radius like most gyms. What's even more interesting is church's actually give their core product away for FREE and really 100% on back-end profits to become successful.

No other business in the world has been as successful for the as long as the church has, and that's because it fulfills on needs that people require to stay balanced. These concepts apply and religion just happens to be the medium upon which it is provided.

Show Notes:

• Warmer through fellowship - community & belonging
  • The #1 need for humans is a feeling like they belong to something
  • Question: What are we doing to build community?
• Deeper through discipleship - education, our belief, create raving fans
  • Ambassadors - representatives of a higher power = coaches
  • Coaches are ambassadors, that means everywhere they go they are disciples of your gym.
  • Don't ignore people, who here has been in a group conversation and you're the one feeling like they're getting ignored? How's that feel? It's prob one of the worst feelings in the world. So ask yourself when coaching if anybody might be feeling that way in your class.
  • 5 things to remember to give you confidence: - they have the same longings that you do. Something is missing. -
  • do members know what your mission is?
  • teach them something, don't take the them fishing, teach them how to fish!
  • Questions: What are we doing to teach them how to fish?
• Stronger through worship - belief, part of the movement, being present and supporting the cause
  • are they attending and showing up
  • are they connected to the cause, movement and the mission
  • what we stand for
    • our staff, our team our methods, the ownership
  • Question: What do we stand for, what's our mission?
• Broader through ministry, and service - solve a real problem (recognize leaders)
  • mobilize people around the mission
  • promote enthusiasm, teamwork and winning
  • recognize people, identify key players and give them recognition
  • Question: what are we doing to recognize people and each other?
• Larger through evangelism -
  • religious, cult like belief in the movement
  • preaching the gospel what we stand for
  • Question: What's the experience our members are having? Is it worth sharing?

Successful gyms don't grow big and become profitable by accident. There are reasons why the great ones succeed.

It requires the development of genius. The reasons these gyms and businesses succeed, is because they've developed this genius.

You have to change the way you think about your business. You may have to do some things different, and you may have been stuck so long that it feels like you're going against your own conventional wisdom.

But this is what is required for your goals to materialize and for you to become the genius that you really are on the inside.

When you do these things will become a LOT easier.

#KNOWTHECODE - I'd like to invite you to download your free copy of the Gymhacker code at http://bit.ly/gymhackercode The code will not only define what stage of the journey you're in but it will also tell you more about gym ownership than you ever thought possible.

Connect with me on our other Channels!

Join Our FREE Facebook Group for Gym Owners!⤵️ 👉http://bit.ly/biglittlegyms Like Our Facebook Page: http://bit.ly/2XTm1mw Instagram: https://www.instagram.com/biglittlegyms/

Your gyms value does not come from the coaching, the equipment, or the class offerings.

It comes from 4 things that we cover in this podcast.

When you do all four of these things you're providing SO much value to them that paper money can not be used as a measuring stick of its value. The value will be infinite.

They will decline job offers and think about where they live next because it my mean they'll lose their gym. And that's non-negotiable.

And if you know this too then you're not worried about competition. There can 10 gyms on your street and you'll be secure.

Because you do something different than them, you don't sell the same product.

❝If I'd asked customers what they wanted, they would have told me, 'A faster horse! - Henry Ford❞

Join Our FREE Facebook Group for Gym Owners! 👉http://bit.ly/biglittlegyms

#KnowTheCode - Find Out What Level You're At On The #Gymhacker Code: http://bit.ly/gymhackercode

Connect with me on our other Channels! YouTube: http://bit.ly/2IS8YO5 Instagram: https://www.instagram.com/biglittlegyms/

Every Monday, on the Gymhacker Radio Podcast we cover skills needed to take your gym to higher levels. In today's episode we cover the steps necessary to take your gym from zero to over $1,000,000 as fast a possible. So what are the steps of making the Gymhacker Transformation? 1. The first step is knowing where you are on the 6 stages of gym ownership and growth and the primary problems, challenges and opportunities each stage presents. We call these 6 stages the gymhacker code. 2. The 5 magical steps of g

Download GHR 004

Hey gym owners, welcome back to gym hacker radio episode #4 and today I am going to share with you guys the ONE thing that change my gyms course from failing and not being able to pay me... ...to becoming a 400 member, 1 million dollar run rate local brand... When I first started operating and marketing my gym the way I am now I was concerned about positioning my gym and attracting new membership... ...without just lowering my membership prices and bringing in people who just want free stuff… ...because at this point all I had to sell on was the fitness itself and it was becoming harder and harder to standout amongst the noise of a crowded market because I didn't have a corporate marketing budget, couldn't afford billboards and didn't want to hire salesman to high pressure people into joining my gym…. I just knew that the methods and experience we were providing in our training programs worked and I was excited to share them. The fitness was really good and I fully expected to make money with it … BUT I learned it's simply not that easy when every other gym sells on their coaching, community and programs ALSO being the best. So in testing many different approaches to growing the gym something magical occurred (which was completely unexpected) … We found the one thing, it was all about the mindset of how we crafted our message to the public As I began to play with our marketing message I learned that I had to essentially give people what they WANTED… …to make it possible to give them what they REALLY NEEDED… We stopped competing on price, in fact we stopped competing all together Instead of saying we are a better version of the same thing down the road, instead we began to position ourselves as an entirely different concept that was about their individual well being goals not one about amraps and metcons and language that no one understands to one where we talked about what they were FEELING Instead it was about their goals and going in to how this affected every part of their being This is what they needed. But you can't lead with that even. You had to make it about them, not about you. And that's a very hard marketing message to craft, to speak to the masses but also make each person feeling like you're talking to them individually. but when we did this they started to pay more money for membership and upsell programs!… And I did all that without giving even one class away... ...no free trial weeks or months ...no groupons ...no baiting them in with something unethical ...no lowering my prices (in fact, I had to increase them!) but I had no idea that by helping them transform their lives … the quality of my life would also be transformed …in the most amazing way. Like I said earlier … I was expecting to make some extra money …but as I helped each one of my members with the amazing systems we built out… doors of unexpected opportunity started opening for me. Through my gym I've been able to change SO many lives …the lives of so many fascinating people who I never thought would be the type I would want to train … We now have hours where we have 3 programs running at once (in different rooms) and over 80 people working out at once. We have built out systems for selling high dollar personal training that allows us to really over deliver for our members... ....and in exchange they pay us with a smile on their face! There is an amazing vibe and atmosphere in our gym that almost sells itself. But the REAL benefit (the one that's not so obvious on the surface) … has been the fulfillment I get …when a member or client puts it all together … and as a result their life is transformed. (We've helped a couple people lose over 100 lbs!) The money's great …but being instrumental in the transformation of someone's life … which directly affects their family (is a tremendous blessing to me.) And when they express how thankful they are for my help … the look in their eyes (and the hug they give me says it all) … And for me (that's what my business is really about). I suspect if you're here …then it's probably exactly like that for you too … am I right? If so, then I'd like to invite you to join Big Litte Gyms Facebook group and connect with fellow gym owners who are running world class gyms, growing teams and changing lives. In this group we talk about how to grow and scale your gym and team, create momentum across your entire organization... ...and leave the dent in the universe you KNOW you are capable of making. Also… I'd like invite you to go to gymhackercode.com and download the Gymhacker Code absolutely free. The Code will tell you more about gym ownership than you ever thought possible. The code clearly defines the 6 stages of gym ownership from start stage to mastery. It will help you define where you are, and in order to know where you are going you first need a clear picture of where you are and what's holding you back What's required, how to build the dream team and what the focus of each stage is. It will help you turn your weaknesses into your greatest strengths, it will help you see the next steps very clearly and help you master your fears, and teach you how to create momentum within your gym like never before. I hope you guys enjoyed my origin story, stay tuned for episode 5 where we get in to the action steps needed to reach new heights in your gym business.

Hey gym hackers, welcome back to gym hacker radio episode 003! in this episode I am going to start off where the last episode ended I'm going to share with you an epiphany I had when my gym was struggling that changed everything This all came to me at the worst of time, I was about to sell, my wife was pregnant, we were about to deplete what savings we had left to pay for groceries and our monthly living expenses. This gym had literally crushed my hopes... So let me take you guys back in time... I was sitting in a CrossFit level 1 coaches course for renewal so I could keep my affiliate renewal … running numbers in my head (as I tried to figure out how much money the instructor was making per hour.) Best I could figure, she was making about fifty maybe sixty thousand per year. Needless to say I was "bored to death!" (I had done this course years before) … So, with ninja like stealth … I reached in my backpack and pulled out the "how to" book I had bought just two days earlier. This was a book on business growth strategies I paid $97 for that book (and the video that accompanied it) … and in my opinion …it was worth "ten-times that much!" Why did I think that? Because I knew that the guy who wrote it was making $10,000 per day growing his business … day in and day out … and he'd been doing that for a very long time. So, I ran my hand across the cover … down the spine … then flipped through the pages (not reading mind you) … I was just thinking. I began to run some numbers in my head … at $97 per book I figured he was making almost $10 grand a day Which is pretty close to a $4 million dollar per year business which is insane! But what's even crazier than that … is that the guy only spent a few days writing the book and recording the video … and when he was done he NEVER had to write it again!!! The book grew his tribe and community for him! He was able to create it once and he kept getting paid for it over and over again! That's when I realized that I didn't want to sell gym memberships with pretense that I had to service my members by coaching every class and deliver the lackluster fitness experience only a tired, stressed, overwork gym owner could provide. I'd been treating my members like this trainer was teaching us to do in the seminar … I wanted to serve my members like this author … And so that's what I did. And so I started grow my gym in way that allowed me to empower to people who's only desire is to be passionate coaches … ...and focus on providing a world-class fitness experience like no other from the top down. This allowed me to move myself out of the low value roles in my business and into the attractive character role that allowed me to create dream members. It started a movement towards rebuilding my gym in a way that made me a leader of a tribe that told EVERYBODY and got me $10 for every $1 I spent. and over the next eleven months or so … I had made over two hundred thousand additional dollars!… and within a year after that the gym had made almost a $500,000 dollars revenue! And we are on track for a one million dollar run rate by the end of 2019 plus I hear it repeatedly from my staff and members how we run an amazing business. So now I get to LOVE MY GYM again, in fact, that's why I still own it! I get to change lives and have huge impact daily... ...without having to do the dirty work. And what's cool is that I accomplished this by simply focusing on ONE thing … which was by replacing and multiplying myself and my knowledge the right way! Most of it I acquire from investing and trusting people who had done it before me and allowing them to coach me So let me ask you a question…. Would you like to know how I did that? ok cool, that will show you how I took about a hundred dollars …and transformed the simple idea I had … into a Million-dollar-a-year "Big Little Gym" Success! https://biglittlegyms.net/beta-application Go check it out, and let me know what you think. Thanks! -Will "Big Little GymS" Hurst —

This goes back to when I went all in and opened Spark CrossFit. On one hand I felt excited while on the other I was feeling a lot of uncertainty and angst. That is when I made a HUGE shift and discovery...

My discovery increased my gyms revenue by over two hundred thousand dollars in less-than a year....

....and now we are over $600,000 of run-rate in 2019 and the gym is now fully staffed with a team of 11 awesome coaches, with an overhead of ONLY $21,259 (that's last months number)

Would you like to know the method I discovered? Are you interested to know how I was able to put this into action and get started with an immediate 10x return on just a couple hundred dollars spent?

We share how you can apply the same shift and we share how we came to help gym owners like you find your "weirdos". So that you can better serve your audiences and tribes and members.

Enjoy and tune back in for episode 003 of Gymhacker Radio Podcast!

Join host Will Hurst as we share part 1 of our origin story of how Big Little Gyms came to be and who we are here to serve.

We share how we almost went out of business. How we almost failed, the mistakes we made and MAJOR shifts we had to make to go from their to the now over $600,000 per year annual revenue and over 350 members and is well on it's way for a $1,000,000 run rate this year!

We share how you can apply the same shift and we share how we came to help gym owners like you find your "weirdos". So that you can better serve your audiences and tribes and members.

We share how we came to help gym owners bridge the gap between creating meaningful work and making money to support themselves and their family.

Enjoy and tune back in for episode 002 of Gymhacker Radio Podcast!