Click here to watch the video interview. 

When you get bogged down in simple details that your staff could be working on, you are not being an effective leader. That's when the power of processes and systems come into play. 

Antonio DeAscanis, owner of BlkOps Fitness, joins us on Gymwright LIVE to discuss what he learned during the Foundations Program that helped him start working on his business rather than in it. 

If you want to run a successful gym, you have to know how to play to your strengths. It's pretty easy to micromanage everything. You may think that you can get things done better and more efficiently than anyone else. That might even be true, but all the time you are spending doing jobs that other people could be doing is time that you are not running your business.  

YOU are responsible for spotting problems and delegating solutions. YOU are responsible for setting goals and thinking about the future. The only person in your gym who will be genuinely motivated to grow your gym is YOU. Learn how this mindset shift can help you achieve your own version of success. 

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

Click here to watch the video interview. 

Do you use body composition analysis at your gym? If you're considering investing in the equipment to make it happen and/or are wondering what the ROI potential could be - tune into tomorrow's Gymwright LIVE.

Today we interview Dylan Crane - a body composition analysis consultant from InBody. He is showing us how we can use this technology to not only improve our members' health but the health of your business.   Learn how you can use body composition analysis as a platform to introduce your gym's services to untapped markets and diversify your revenue stream.

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

Click here to watch the video interview. 

Mmm pumpkin spice smell...

The holidays are almost here and you know what that means. It's the happiest time of year for you and your family and friends - but maybe not so much for your gym. While other types of businesses are having their busiest season, for a few months at the end of the year gyms fall into the category of “out of sight, out of mind” along with patio furniture and swim floaties.

If you’re like the average gym, you experience less members in class, more membership holds or even cancellations, and very little quality leads. Low attendance and lower new member intake make for a damper on what should be a joyous time for all - even you.

To make sure you’re thriving this holiday season, we suggest using our tried and true Perceived Value Builder method. Using this method we teach in the Foundations Program, we can improve both your member engagement and lead flow to get have a solid end to the year. 

Starting your prep NOW is a must for the slow holiday season slump. 

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

Click here to watch the video interview. 

It's been 7 weeks since Rachel (co-owner of Amnesty CrossFit) started the Foundations Program. They already have 16 new members of the highest quality who are integrating into the community like they've been there for years (her words, not ours). "They feel like family already and they've hardly been there for a month," says Rachel.

In addition, the leads that are coming into her gym are much more frequently at an average of 4 a week with "no marketing" (again her words, not ours). She attributes that to the systems she's put in place from the Foundations Program. 

Today we interview Rachel to give us her honest review of the Program. This is the perfect time to see if this is what your gym needs.

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

How do you convince people on your website to take that leap of faith and come into your gym?

Your primary offer's landing page! 

There are so many elements that a top-notch landing page needs to convert visitors into potential new members. It needs to say it all in the blink of an eye. Our marketing maven Jessica Depatie is here to show us the ropes.

This is a special edition of Gymwright LIVE where we reviewed several of your gym landing pages in real-time to identify opportunities for them to make bigger and bolder impact.

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

We're celebrating our 50th Gymwright LIVE episode this Friday - wow time flies!

We interview our favorite tech nerd who pairs the power of storytelling with tech to build fitness brands, Doc Williams of The Toolkit Agency.

Doc is the marketing and tech consultant for some of our favorite fitness brands like Christmas Abbot, Caffeine & Kilos, Tony Blauer and The Arnolds.

He'll be covering:

• How to Build Your Fitness Brand For Your Personality
• How to Expand Your Business Outside of Your Gym 
• Expanding Your Signature Fitness Brand

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

On this show, we interview Coach Missy Henry, owner of Edge Body Bootcamp Omaha who joins us for an AMA (ask me anything) style interview. We’ll cover:

• On the last Gymwright LIVE you were on, you discussed your membership appreciation weeks that have become a big hit. How do you internally market events like that so they make the biggest impact?
• How do you spend most of your time at the gym? Working with members? Coaches development? Administrative stuff?
• How did you build the skill of being so engaging an comfortable on camera? Do you have any practices can you recommend for dealing with nervousness when recording video content?
• What’s your favorite thing to teach your coaching clients about growing a better more profitable box?
• If you could give gym owners one piece of advice, what would it be?

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

On this show, we interview Coach Tyler Sullivan, owner of Badger CrossFit who joins us for an AMA (ask me anything) style interview. We’ll cover:

• 2:00 Tyler’s story: 0-400+ members at Badger CrossFit!
• 7:00 This is typically a tough time of year for many gyms because of back to school time, what have you been doing to keep things trending in a positive direction while most gym owners are scrambling to survive during this challenging season?
• 8:00 How do you keep from losing members to other gyms who do things cheaper or similar?
• 14:00 How do you handle member retention challenges during the long winter months? (His gym is in Milwaukee)
• 18:00 How do you help gyms professionally grow without losing their family-like, close-knit culture? 
• 22:00 What’s your favorite thing to teach your coaching clients about growing a better more profitable box?
• 25:00 How did you get people to come to your new gym when it first opened? 
• 30:00 If you could give gym owners one piece of advice, what would it be?

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

Click here for the video interview. 

I was on a call with our Gym Growth Specialists last week: Coaches Bradley Schneller, Missy Henry, and Tyler Sullivan and there was one topic that kept making its way into our conversation.

It was the huge shift in how everything is done in the gym industry over the last few years.

Put simply—The way we used to promote our gyms, get new members, engage with our members, and cultivate a happy and loyal tribe of people who love to train just DOESN’T cut it anymore.

That’s why for the next 3 episodes of Gymwright LIVE, we’ll be highlighting each one of our Gym Growth Specialists who live in vastly different parts of the country, have different styles of gyms, have specific challenges that you’ll be able to relate to, and have been able to survive and thrive before, during, and after the shift.

On this show, we interview Coach Bradley Schneller, owner of Roux Fitness in New Orleans who joins us for an AMA (ask me anything) style interview. We’ll cover:

• 1:00 What’s Bradley’s story?
• 5:00 When you rebranded from CrossFit Roux to Roux Fitness, did you see any negative/positive changes? Pros/cons?
• 17:00 What it’s like to own a gym in one of the most infamous party cities in the world? How do you get people interested in health in an area like that?
• 20:00 How do you keep members engaged and loyal to your gym despite being located in a competitive area?
• 24:00 How do you keep work/life dynamics balanced when you co-own the gym with your wife?
• 27:00 What is your favorite thing to teach your coaching clients about running a better, more profitable gym business?
• 28:00 If you could offer one piece of advice to a gym owner, what would it be?

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

Watch the video interview here.

Culture doesn’t just attract amazing people to be on your coaching staff or a member of your gym. It amplifies their physical and mental abilities in every way possible.

We’re excited to have this week’s guest Marc Megna, co-owner of Anatomy Fitness and founder of the Megna Method on Gymwright LIVE to discuss how you can create the gym culture you always desired.

Marc has a fascinating background. He was drafted by NY Jets, played for the Patriots, Bengals, Patriots, Barcelona Dragons, Berlin Thunder, and Montreal Alouettes. He worked in corporate wellness for 9 years, then transitioned into owning  Anatomy Fitness in Miami Beach.

For the last 4 years, his gym has cultivated a loyal following second to none in the Miami area. He’ll be opening up 2 new locations in the next year and attributes his gym’s success to his focus on culture. We’re thrilled to have him on to share his knowledge!

In this Show:

• 2:00 Marc Megna’s Journey
• 9:00 The Gym Culture Problem
• 11:45 The Anatomy Culture
• 14:00 How do you start creating your gym’s culture?

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com