Watch the video interview here.

Has your gym been seeing profit lately? If not, or not enough, rest easy because you’re not alone AND there’s a fairly simple way to fix that.

We’re thrilled to have Mike Michaelowicz, author of “Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine” on Gymwright LIVE!

The principle behind Profit First is to change the way that business owners think about their cash flow. It does this by flipping traditional accounting on its head. It’s a simple yet extremely powerful way to get your business out of survival-mode an intro thrive-mode.

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

Watch the video interview here.

Making people feel welcome is how you grow your community. If people don’t feel welcome, they’re not going to be comfortable. And if they’re not open and making new friends at your gym, they might as well join the big box down the street. We’re at the premium end of the spectrum when it comes to charging people for a gym membership so the perceived value must be totally elevated as well. It all starts when people call to sign up.

Listen to this episode where Danny walks us through his gym's client ambassador role that's doubled his increase of new members every month since Nov 2017.

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

Watch the Video Interview Here.

This week’s guest, Nicole Aucoin, will be sharing with us a bit of her turn-key approach which guided hundreds of gym owners and dietitians to see proven results in their clients. This show is a brief how-to guide for starting a nutrition business from the ground up. Nicole is the founder of Healthy Steps Nutrition and is also the owner of CrossFit HSN so her foundational steps allow her to effectively run both businesses.

• Bonus: 6 min video – The Foundations of a Successful Nutrition Program
• 4:00 Why should a gym owner care about this?
• 6:00 How should a gym owner start creating a nutrition program?
• 14:00 How do you go about marketing a nutrition program?
• 26:00 How do you find coaches who are a good fit?
• 34:00 Remember to make this scalable
• Bonus: Free downloadable gym owner nutrition bundle

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

Watch the video interview here. 

If you plan on hosting an event at your gym, one of the first questions that often comes to mind is how you’re going to fund it. A great solution is to seek out sponsors to help you foot the bill. 

Roux Fitness is well-known for their epic gym events so we’re thrilled to have their owner, Coach Bradley Schneller, join us for this episode of Gymwright LIVE to explain how he partners with like-minded local businesses to help him foot the bill. He’ll explain his strategies for presenting your gym to the companies you’re interested in to gain valuable sponsorships.

• 1:30 Why should a gym owner care about throwing sponsored events?
• 3:30 Make an event people actually want to go to
• 7:00 How to create awareness about the event
• 9:00 Putting on a really good event
• 15:30 Approaching sponsors
• 19:00 What to present potential sponsors (downloadable example) 

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

Watch the video interview here. 

Today, we have on a very special guest to discuss how we can all become true leaders of our gyms. Ones who create more leaders — not followers.

We welcome on Aaron Guyett, Marine Corps Combat Instructor, and Combat Veteran and currently a Staff Sergeant in the Marine Corps Reserves. He founded his gym, Innovative Results, in 2005 and grew it to over 250 members at which point he ran it successfully until he sold it last year.

He joins us on Gymwright LIVE to cover some very important topics on leadership.

• 2:30 Why should intentional systematic leadership matter to a gym owner?
• 9:30 What does it mean to be a good leader?
• 12:30 How can someone go about becoming a great leader?
• 18:30 How slow and steady wins every time
• 23:00 We fall to the level of our training
• 33:00 Helpful leadership resources

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

Watch the video interview here. 

Programs, pricing, and policies aren’t just something you set and forget. They represent strategies to increase your gym’s profit, shape the culture of your community, define your way of life, and communicate critical messages about the value of your services. So, you can see why this is so important.

On this episode of Gymwright LIVE, we answer some of your questions from The Network regarding this foundational trinity. 

• 5:00 Why are the 3Ps so important to the success of your gym business?
• 7:15 How do you determine your premium program offerings?
• 16:00 How do you refine your core program offering?
• 21:00 How do you create a pricing structure that works for your gym?
• 36:00 How can you best articulate why your prices are much higher than the typical gym?
• 41:00 What are the pros and cons of published pricing?
• 45:00 What are they important policies you need to have?
• 50:30 How do you actually enforce a membership contract with the least amount of blowback? 

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

Watch the video interview here. 

Some have said that fitness success is 90% motivation and 10% training/nutrition. Do you agree? Motivating your members to come in multiple times during their busy week to sweat and suffer for months and years at a time is an art. This is why understanding the mental game is such an important aspect to keeping your gym full of invigorated and energized athletes.

On this episode of Gymwright LIVE, we welcome special guest Dennis Timpanaro, Founder of Gotivation and Olympian in the making, to discuss his simple and powerful framework for indicating differing motivational preferences in how people are inspired to make proactive and positive fitness decisions.

He’s worked with Psychology PhDs and top fitness professionals to find out to blend proven behavioral science with industry expertise to come up with the Motivational Personalities. This will help you better understand how to inspire each of your members to be their best selves.

• Why should a gym owner care about motivating their members?
• What are the 5 character strengths/weaknesses that determine motivation?
• What are Motivational Personalities and why should you as a gym owner know them?
• How to find a member’s “why” using the 5-why’s method
• What’s Dennis’ one piece of advice for gym owners?

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

Watch the video interview here.

As gym owners, one of our many jobs is to always keep our athletes engaged and striving towards the next stage of development. One of the common challenges is simply that members just get bored. Without a clear view of where they’re going and what’s next for them, it’s just human nature to tire of a routine that doesn’t have a clear progression.

Our guest Michael Cazayoux, the founder of Brute Strength, joins us to break down his level system which overcomes this issue.

• 3:00 The challenge of developing your vision of culture
• 7:17 The relationship between the patch system and culture development
• 15:00 Creating a culture of commitment and growth vs physical ability
• 17:00 The importance of over-delivering the first impression
• 24:50 The power and personalization of video communication
• 36:00 A nutrition coaching program for gym owners

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

Watch the video interview here.

Solid team dynamics can help realign your business’ direction and get everyone on the same page. As a leader, it is up to you to make sure that your team stays cohesive and focused; a dysfunctional team dynamic can often be traced back to bad leadership.

That’s why it’s so important to remember that good leadership reaps tangible benefits! We’re thrilled to have Rick Alexander on this Friday’s Gymwright LIVE to discuss the art of leadership and teamwork dynamics from a military special ops perspective. He is the author of Burn Your Couch, a speaker, and entrepreneur. He’s also an ultra-endurance athlete, active duty special forces military member and host of the active lifestyle podcast, LionHeart Radio.

• 3:45  Why should a gym owner care about selecting their team based on culture fit?
• 6:00 Culture happens no matter what so be proactive about its creation
• 11:00 Use the Whole Man Concept to hire the right staff based on your values

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com