This week on Gymwright LIVE, we interview Jason Rule of Driven Nutrition to talk about what he knows best – gym retail sales.
This show was recorded live on The Network on Friday, October 27, 2017. Click here to request access to our exclusive Facebook Group of next-level gym owners.
Jason’s specialization at Driven Nutrition is nutrition supplements, but rest assured that his advice applies across the fitness retail spectrum.
Many gym owners underestimate how important retail sales is. We often hear a variation of, “I don’t want to just hawk a bunch of products to my members. That’s not what we’re here for.” But more often than not, your members want to buy what you’d suggest and would be more than happy to support your gym with the purchase. Within their first 45 days of membership, new members reliably approach gym owners to ask what supplements they should buy. In the event that they don’t approach someone on staff about supplements, they go to GNC and proudly come back to show off the $200 box of garbage they just got sold.
If you can procure the good version of the supplements and swag that they’re going to go out and buy anyway, it not only benefits you as a business owner, but it helps the client see better results. Everyone is happier when you take retail seriously and handle it wisely.
- 2:50 “I’ve Tried Retail and It Didn’t Work”
- 6:01 How to Get Started In Retail: A step-by-step guide.
- 14:00 Once You’ve Placed the Order
- 22:00 Ordering to Stock the Right Amount of Product
- 29:30 If You’re Already Selling
- 33:15 Q&A
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