This week on Gymwright LIVE, we interview our soon-to-be in-house marketing expert Jessica Depatie. She'll take you through simple steps to boost your gym SEO (search engine optimization) so more people can find you online. We particularly cover how you can get your box featured in Google's coveted "3-pack" and become your area's top ranking for local search rankings. 

This show was recorded live on The Network on Friday, November 17, 2017. Click here to request access to our exclusive Facebook Group of next-level gym owners.

Today, she takes us through an SEO hack that will help get your gym featured on the Google Local 3-Pack. We'll cover SEO for businesses constrained by geography. Jessica says this episode is for people with local, brick-and-mortar businesses, and that it won't be as helpful for people who run online brands.

In this show:

• 1:34 Google's Local 3-Pack (a.k.a. "The Snack Pack")
• 3:22 Why You Probably Don't Need to Hire an SEO Expert
• 5:23 Set Up a Verified "My Business" Page on Google
• 9:45 Have Consistent NAPs (Name, Address, and Phone Number)
• 11:31 List Yourself In a LOT of Business Directories
• 14:40 Get Other Websites to Link to Your Website
• 26:05 Q&A
• 41:54 Check Out Her Podcast: Fitness Break Room

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

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• See what we do: gymwright.com

We talked to Gymwright Business Coach Missy Henry, the founder and owner of Edge Body Boot Camp in Omaha, about how to benefit your members and grow your community with free content. This show was recorded live on The Network, on Friday, November 24th, 2017, and you can watch it here. 

Online content creation is something Missy does with her own gym, but it’s also a skill she’s honed while consulting for other gym owners.

Missy is naturally conversational, and creating video content comes more easily to her than it does to more camera-shy gym owners. That means she’s been doing this for a while, and she’s here to help you get started right.

Before opening her own gym and becoming a Gymwright Business Coach, Missy was a full-time faculty member at University of Nebraska Omaha’s School of Health and Kinesiology (formerly known as the School of Health, Physical Education, and Recreation). She taught approximately one million undergraduate exercise-science classes each semester, so in addition to knowing all about how to create social content, she’s a true expert in the field of functional fitness.

In this show:

• 1:56 Why is content creation important?
• 5:01 Identifying and Using Your Authentic Voice
• 14:22 Managing culture expectations during a promo
• 19:47 Identify What Your Ideal Client Cares About
• 30:00 Set Yourself Up for Success
• 41:30 Getting Started With a Video Series
• 46:22 Free Content Tools

***Watch the video version here***

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

 

We come back to this area of development for gym owners so frequently, because we know so many gym owners hate it. Sales is not why you opened a gym. You wanted to help people live healthy lives, and sales feels like the gross thing you have to do to keep the doors open. We get it. We’re here to reassure you that when you approach it right, it’s not gross. It is, in fact, part of your force for good in the universe.

In this episode, Markus breaks down the Gymwright Prescriptive Consult Method, and he breaks down the fears owners have about sales. A solid, well-planned consult not only increases conversions, but it increases retention.

In this show:

• 2:03 Why should a gym owner care about getting the consult right?
• 5:04 Quality over Quantity
• 7:40 We are in the relationship business
• 9:30 Getting to know them, building trust, and being relatable
• 18:20 The Three W’s
• 22:30 Movement
• 35:45 Prescribing the Solution
• 42:20 Close the Sale
• 44:30 Post-Conversion
• 47:40 Putting it together
• 53:47 Viewer Questions

The process Markus outlines in this episode is a one-on-one intro model that’s been refined on literally tens of thousands of onboardings. It may take some practice for you to feel cozy with it, but this pathway to success has already been paved for your convenience and sanity.

Why one-on-one sessions instead of a group sell? Because it’s the best way to make a sale and accurately frame up perceived value. Plus, it helps with retention.

If you’re not yet able to use this method from a staffing or scheduling perspective, you can still apply the principles to the variation that works for your business.

***Watch the video version here***

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

This week, Markus flies solo on Gymwright LIVE to answer your questions about how to create the best possible class experience for your members.

This is a topic that a lot of gym owners tend to phone in, thinking that if they’re a good coach and show up to class on time, it will all work out. Their efforts may be more focused on marketing, sales, and other operational tasks above the class experience. And don’t get us wrong -- we obviously think that sales and marketing are super-important! But we do regularly see that owners tend to be either hyperfocused on operations or hyperfocused on programming. Since we want you to be successful and well-rounded gym owners, this episode is for anyone who wants to improve their in-class experience.

This week, Markus takes us through the anatomy of a great in-class experience, and what you can do to start implementing it today.

In this show:

• 1:02 Why should a gym owner care about the in-class experience?
• 4:29 Step 1 - Define the Standard
• 11:55 Step 2 - Decide How You’ll Measure the Standard
• 14:27 Step 3 - Implementation
• 17:35 Get Personal

***Watch the video version here***

Want to participate? Ask questions live on Gymwright LIVE every Friday @ 10 a.m. PT in The Network: The Private Facebook Group for Motivated Gym Owners

If you’re enjoying the show, please give us a 5-star rating and review. Your feedback is always appreciated and honored. #savethegym

• Follow us on IG: @gymwright
• Follow us on Facebook: /gymwright
• See what we do: gymwright.com

OUR MISSION. To Grow Old And Happy Together.

Our mission is to increase the longevity and impact of motivated gym owners around the world who are committed to making a positive change in their community.

We’re dedicated to working conscientiously to ensure the leaders of this community are empowered with the information and tools they need to fulfill their mission: to build the kind of business that leaves the world better than we found it.